Sally Sparks-Cousins

Strategy with Sally

Business EN ↓ 583 episodes

Strategy with Sally (formerly Straight Talk with Sally)Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build business...

Author

Sally Sparks-Cousins

Category

Business

Latest episode

Jul 11, 2026

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Episodes

The Importance of Messaging 15.09.2022

In this episode we will be talking about the importance of messaging for your business.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook  

Quick Tip on Segmentation 11.09.2022

For this quick tip, Sally shares why segmentation is important for your business and fight burnout. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Branding yourself using "Powerful Images for Professional Impact" with Ric Gentiluomo 06.09.2022

Our guest today, Ric Gentiluomo, has been a photographer for 31 years and worked in almost every aspect of the photographic industry. Photographing everything from weddings to fashion, family portraits, business portraits, real estate photography and has also worked as a photojournalist. He also won multiple awards Including 2 Gold won in the United Kingdom, a Silver distinction won in the USA and...

Quick Tip on Self-discipline 04.09.2022

Having a self- discipline is one of the best gifts you can give your business. Want to know why? Listen to this clip.   Connect with Sally and the Sparkle World: Instagram Youtube Facebook

6 Ways to Fight Burnout with Automation as a Coach 02.09.2022

In today's episode Sally will be talking about the effects of burn out and how automation can help you fix it.  So, if you're feeling overwhelmed with your business this session is for you.    Connect with Sally and the Sparkle World: Instagram Youtube Facebook

What The Heck Should I Be Wearing in 2022? with Kerry Athanassiou 30.08.2022

Jeans, Blazers, Tee-shirts, Skirts and Trousers: What The Heck Should I Be Wearing in 2022? Learn more about this in this conversation with our guest Kerry Athanassiou.  She is a Personal Fashion Stylist and Wardrobe facilitator helping women, teens and men around the world develop their unique personal style.  In this fun conversation She and Sally talk about how what you wear is a refection of h...

Quick Tip on Setting your IPA 28.08.2022

If you've been here on Sparkle World for a while, you've likely heard Sally talk about IPAs.  Sally shares strategies for creating and achieving one in today's Quick Tip. Connect with Sally and the Sparkle World: Instagram Youtube Facebook    

Different Stages of a Customer's Lifecycle 25.08.2022

Are you aware your customer's life cycle? In today's episode Sally deep dives into 7 stages of your customers lifecycle. Watch the full version here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

What Type of Marketing Funnel Should I Build as a Coach 24.08.2022

In this episode Sally talks about what's the best way to go about your marketing funnel, get to know about phone squeeze, your landing page and many more.  Watch the full version here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on Sales Conversions 20.08.2022

For today's Quick tip Sally shares truth about sales conversions.  Watch the full episode here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

What Should I Charge Clients as a Coach? 19.08.2022

When it comes to pricing your coaching services, it's hard to know if you are charging too much, or if you are undercharging. Putting pieces together isn't easy. If you charge too much, no one will buy, and you won't make any sales if you charge too little. Listen to this episode wherein Sally talks about knowing how to charge your clients as coach. Connect with Sally and the Sparkle World: Instag...

Breaking Through Procrastination with Matt Lavars 17.08.2022

Matt Lavars is lead coach, mentor and facilitator for The International Coaching Institute. He has been a professional speaker for over 10 years. Speaking to groups of 50-300 people nearly every week on topics like mindset,  relationships, life values etc. Christian, father, husband. Lives on the sunshine coast. Sally and Matt discuss the forms of procrastination, why does it happen and how do you...

Quick Tip on Dealing with Imposter Syndrome 13.08.2022

Impostor syndrome makes you feel as though you are not good enough; you are not worthy. As a result, danger can strike...and it can have a serious impact on your business. Today's quick tip is all about dealing with it and moving forward with success. Connect with Sally and the Sparkle World: Instagram Youtube Facebook  

How to Attract the Right Clients for Your Coaching Business 12.08.2022

In this episode Sally gave 11 tips to help you attract the right clients for your business. Connect with Sally and the Sparkle World: Instagram Youtube Facebook  

Delegate or die? with Louise Sandoval 09.08.2022

In today's episode, we're joined by the CEO and the co-founder of Smart Virtual Staff Inc. She helps clients work with virtual teams to free up their time. It's Louise Sandoval on Straight Talk with Sally! What is the value of delegation, and when should business owners outsource? Sally and Louise discuss outsourcing, delegation, why delegation is so valuable for business owners and tips on findin...

Three Major Steps To Give You True Momentum And Freedom In Your Business 06.08.2022

A good lead magnet can help you improve the way you do business. Find out more about that in this quick episode that will help gain momentum and freedom for your business.   Connect with Sally and the Sparkle World: Instagram Youtube Facebook

7 Tips to Optimise Opt-Ins 03.08.2022

A marketing opt-in rate is the percentage of site visitors who subscribe to your mailing list. Your opt-rate plays a crucial role in evaluating if your website can convert viewers into subscribers, which can lead to potential customers. In this episode Sally will be sharing tips to optimise your opt-ins!   So sit back, relax and prepare to learn! Connect with Sally and the Sparkle World: Instagram...

How Fortune 500 Companies Scale with Hyper Growth Strategies 02.08.2022

Our guest today, Johann Nogueira, has spent his entire career solving problems and fixing businesses. He discovered the power of systemization and leverage in his early 20's, where he built an his first business. This knowledge allowed him to grow not only his business but his clients as well. Now 20 years later, hist team and technology allows him to grow and scale companies at a rapid pace. Sall...

Three Types of Livestreaming 29.07.2022

Here's another episode of our livestream series! In this episode we will talk about the three types of livestreaming.  Platforms will favor live content, which is one reason why live streaming can help you reach more people. In Facebook, for instance, sharing an image or a video on demand is less likely to be seen on your followers' newsfeeds than going live. Other platforms will also favor live v...

Quick Tip on Starting Your Livestream 26.07.2022

Since we're doing a series of podcast about livestreaming... Today's episode of Quick Tip Tuesday is all about starting a livestream! This is for you if you're second guessing whether or not to click that LIVE button. If you want to watch the full episode the link is located in the show notes! Watch the episode here Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Podcasting's future with Ecamm with Doc Rock 22.07.2022

Doc Rock is a Thinker, a Creator, and a Maker. His mission is to positively touch a billion people's lives by collaborating and sharing stories and ideas. His work as a YouTuber, Trainer, Speaker, Podcaster, Moderator, and Designer has helped put him on a path to achieve his mission. He recently founded the Let's Get Live (LGL) community which has helped provide a rapidly expanding platform for pe...

Livestreaming as a Marketing Tool 20.07.2022

Today's Straight Talk with Sally is whole session with three segments. (So expect 2 more episode on Livestream after this!) In this episode Sally dives into the power of livestreaming as marketing tool, her experiences in doing livestream as well as tips on how to get people to watch your livestream   Watch the full episode here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on SMART GOALS 18.07.2022

In this episode of  Quick Tip Tuesday, I will be walking you through the importance of having SMART GOALS and how you do it. Listen, set your goals and achieve them. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

How to get Unstuck as a Business Owner with Ram Castillo 15.07.2022

Our guest today is Ram Castillo. He is Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney.  We will be talking about the signs that your business is stuck, how can entrepreneurs balance quality and growth for the business and how do we use design thinking to make more informed and empowered decisions. Connect with...

Package and Productize a Service 15.07.2022

In today's episode of Straight Talk with Sally, we're gonna talk about productization. What that means is taking a service. A service that you might currently have, where you are trading one on one time and also your knowledge, and actually packaging it up in a way that it is a product. So let's stick into the content so that you can understand what is productization. Connect with Sally and the Sp...

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