Sally Sparks-Cousins

Strategy with Sally

Business EN ↓ 583 episodes

Strategy with Sally (formerly Straight Talk with Sally)Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build business...

Author

Sally Sparks-Cousins

Category

Business

Latest episode

Jul 11, 2026

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Episodes

Does Your Business Model = Conversion Model 22.11.2022

Does your business model equal to your conversion model? Why do you need to know this? Well, because if you don't know, you could be spending so much time trying to attract and close the wrong type of client, and you could potentially be wasting so much time using the wrong conversion model because it's not aligned with actually what your business does. And what is the main reason for this? Well,...

Quick Tip on Long-Term Nurture 19.11.2022

This week, we squeeze in a little episode where Sally gives a tip on long-term nurture.   Watch the full episode here.   Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Empowering Your Brand through Brand Values 18.11.2022

In this episode Sally, dives deep into having your brand values and how it can help you business.    Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Do you have holes in your Sales & Marketing Funnel? 15.11.2022

In this episode Sally discusses the Seven Stages of the Customer's Lifecycle. Watch the full episode here.   Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on Modeling Success 12.11.2022

In this Quick Tip episode Sally shares how to stand in the shoulders of the GIANTS! Watch the full episode here.   Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Exclusive Q&A Portion on STWS this week 11.11.2022

Were you able to tune in to our last episode? Well, if YES then this follow-up episode is a must listen to.  Join Sally and the Sparkle Community as we debrief and talk about out key takeaways from the last mentoring session talking about Am I too old for success! Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Am I too old for success? 08.11.2022

Does age really matter in being a successful entrepreneur? In this episode, Sally talks about her experience during a sales call with mindset mentor Jacqui, the truth about age and redefining what success means.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on 4 Reasons Why Building an Email List is Important 05.11.2022

In this Quick Tip episode, Sally shares 4 reasons why building an email list is important. This episode is for you if you're a business owner looking for ways to grow your reach. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

3 Ways to Know If You're Ready to Grow Your Email List 03.11.2022

Is it the right time to grow your email list? Sally talks about this in this latest episode of the podcast. Make sure to sit back, relax and enjoy! Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Getting your mind and actions set in the right order 02.11.2022

In this episode Sally talks about ESPI listen to the episode to know more about what ESPI means.    Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on Indoctrination 29.10.2022

In this episode Sally talks about the second step on a customer life cycle.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

3 Ways Of Being - Which one are you? The Victim, The Worker or The Winner? 27.10.2022

In this episode Sally talks about the Be, Do, Have technique.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Business Books 101 with Sarah Groth 18.10.2022

In this episode, Sally chats with Sarah Groth about growth mindset, monthly reviews and paying your employees.  Sarah has been working with small to medium sized business all her career, firstly as the finance person in the business and now her and the team work with businesses to help them manage their finances and know their business numbers. As a CPA she brings a unique mindset to assisting sma...

Quick Tip on Basic Marketing 101 steps 15.10.2022

Stop trying to serve everyone and listen to this episode. Watch the full episode here .  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

6 Marketing Mistakes Most Coaches Make (and how to avoid them) 13.10.2022

In this episode of Straight Talk with Sally. She will walk you through the 6 Marketing Mistakes Most Coaches Make and ways to avoid them.  Watch the full Mentoring with Sally video here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

The Science Behind Manifestation And What Really Works with Jacqui Ashley 11.10.2022

In today's episode we have the amazing Jacqui Ashley. She is a mindset coach that help  leaders break mindset barriers to confidently smash their goals and live out their dreams.  Listen as She and Sally discuss the power of manifestation, how it works and many more. Connect with Jacqui here:  Website Facebook Youtube Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on What to Expect on Launching 08.10.2022

Today's Quick Tip is all about the reality when having your live launch. Ofcourse it's fun but you have to keep an open mind for mistakes and challenges because IT'S LIVE! Watch the full episode version of this episode here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Why Live Launch Your Coaching Program 07.10.2022

For this week's episode, Sally discusses the reason why you should launch, the things you need and the challenges that you might face along the way.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Leveling Up Your Brand with Pat Flynn 04.10.2022

Pat Flynn, is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as Th...

Quick Tip on Mini Closes 01.10.2022

Today's Quick Tip is all about samples of mini closes.  Take note that this episode is just a portion of the full episode of a Mentoring with Sally session. Watch the full episode here.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook  

The Power of Using Mini Trial Closes in Your Webinar to Sell Your High Ticket Coaching Program 29.09.2022

For today's episode, Sally discusses the selling in your live event or webinar.  Listen to this episode if you want to scale up your success each time you launch. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Lessons From Losing $25k On Selecting The Wrong Agency with Mandy Brasser 27.09.2022

In the latest episode of Straight Talk with Sally we have Many Brasser from Digital Agency Hub.  She and Sally talked about why there are so many shocking digital agency stories, why you still want to use agencies to help you grow and what to look for when selecting your next agency. If you want to find some quality digital experts based in Australia,  you can use Digital Agency search functionali...

Quick Tip on Making Real Change on Your Business 24.09.2022

Make real changes in your business by hiring a coach! To know more, watch the full episode here   Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Why People Fear Investing in Your Program 22.09.2022

Have you ever felt like your program is so good yet no one is investing on it? In today's episode of Straight Talk with Sally we will be talking about why people fear investing in your program and how can you act up on it.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Quick Tip on Productizing your Service 17.09.2022

How can your product benefit your business?  Get to know more in this Quick Tip with Sally.  Listen to the full episode here. Connect with Sally and the Sparkle World: Instagram Youtube Facebook

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