Strategy Unscripted

In this episode of Strategy Unscripted, Simon Athlan — Global Strategy Director at Ogilvy UK and former Senior Director of Brand Strategy at Jellyfish — shares how he helps global brands like Dove and TRESemmé find a clear path from business problem to cultural relevance. With experience across Allianz, Neutrogena, Chanel and more, Simon bridges classic brand strategy with the realities of social...

In this episode of Strategy Unscripted, Russell Longmuir — CEO at EFQM and former consulting leader at IBM, KPMG and PwC — shares a candid look at transforming an organisation while operating under real-world constraints. From shifting EFQM to a direct go-to-market, to digitising decades of assessment data, Russell explains how a small, distributed team scaled globally without external equity or d...

In this episode of Strategy Unscripted , Apoorva Kumar — Senior Director RGM Transformation at PepsiCo and former transformation leader at Haleon (GSK Consumer Healthcare) — shares hard-won lessons from two decades leading commercial change across FMCG and healthcare.   Having led large-scale change in revenue growth management and trade promotion, Apoorva unpacks how culture, clarity, and cadence...

In this episode of Strategy Unscripted, Mark Stone — award-winning Brand Consultant, University Lecturer, and founder of Strategy Stone — shares insights from over 20 years of building and advising brands across sectors from pharmaceuticals and finance to technology and consumer goods. Having led strategy for brands at agencies including Ogilvy, Wolff Olins, Mother, and BBDO, and worked directly w...

In this episode of Unscripted, we sit down with Mark Servodidio, CEO of PGP Solutions, for an in-depth conversation about his dynamic career and the importance of aligning human capital with strategy execution. With a rich background spanning human resources and general management at industry giants like PepsiCo, Nabisco, and Avis Budget Group, Mark shares how leadership, culture, and operational...

In this episode of Strategy Unscripted, Srulik Dvorsky — Co-founder & CEO of TailorMed — unpacks how a purpose-driven healthtech company tackles “financial toxicity” and improves access to care. Based in New York and originally from Israel, Srulik explains TailorMed’s journey from a focused affordability solution to a growing network across providers, pharmacies and pharma, supporting patients...

In this episode of Strategy Unscripted, Rikki Douglas — Managing Director at Quorum Technologies and Industrial Advisory Board Member at Lancaster University School of Engineering — shares insights from more than 20 years of leadership across defence, nuclear, maritime, and now advanced manufacturing. At Quorum, she leads a global specialist business in sample preparation for electron microscopy,...

In this episode of Strategy Unscripted, Andy Wilkins — Futurist, Programme Director at Imperial College Business School, Visiting Lecturer at UCL, and Founder of Future of Health — maps a practical path from product-centric thinking to systemic innovation. Drawing on leadership experience across BT, strategy consulting and health policy, Andy explains how senior leaders can move from value extract...

In this episode of Strategy Unscripted, Mark Preston — Director of Technology Integration at Oxa, Motorsport Director at Lola Cars, former F1 Technical Director at McLaren, Super Aguri, and Arrows, and the most successful Team Principal in Formula E history. Mark shares practical lessons on leading high-performance teams, balancing short-term delivery with long-term strategy, and applying motorspo...

In this episode of Strategy Unscripted, Saasha Celestial-One, Co-Founder and COO of Olio, unpacks her journey from Stanford MBA and McKinsey consultant to leading a scale-up tackling food waste in 62 countries. Before founding Olio, Saasha built her expertise in strategy and business development at Morgan Stanley, McKinsey, and American Express. Today she leads a fully remote team of 60, supported...

In this episode of Strategy Unscripted, we speak with Sarah Carroll, Head of Programs at William Jackson Food Group, about leading strategy, transformation, and change across a portfolio of heritage British food brands. Drawing on her broad experience from multiple industries, Sarah reveals how a clear, aligned mission—“good food proudly made”—drives collaboration and growth across diverse busines...

🎙 Strategic Innovation at Scale: Navigating Global Connectivity with Nir Shalom, CEO @ floLIVE 🚀 In this episode of Strategy Unscripted, we sit down with Nir Shalom, CEO of floLIVE, to explore how strategy, innovation, and customer obsession come together in one of the world’s fastest-growing tech sectors. From his time at AT&T to leading a global connectivity disruptor, Nir shares how strate...

🎙 Strategic Vision and Unwavering Focus with Graham Brown, Executive Chairman @ MediaSense 🚀In this episode of Strategy Unscripted, we sit down with Graham Brown, Executive Chairman and co-founder of Media Sense, to explore the journey from corporate advertising to entrepreneurial leadership. Graham shares his insights on building a complementary management team, the critical importance of client...

🎙 From Transformation to Innovation: Leading UK Manufacturing through Change and AI 🚀 In this episode of Strategy Unscripted, we sit down with Halil Bedevi, the founder and CEO of Manufacturing IQ, to discuss how AI, robotics, and automation are reshaping the manufacturing landscape. With over 30 years of experience, Halil shares his insights on the challenges and opportunities facing UK manufact...

🎙 Executing Strategy with Precision – A Conversation with Will Casselton 🚀In this episode of Strategy Unscripted, we sit down with Will Casselton, CEO of McKinney Rogers, to explore the critical gap between strategy and execution. Will shares his insights on mission-driven leadership, aligning teams with strategic intent, and creating a culture of accountability. Drawing from his experience in he...

🎙 From Legacy to Leadership: Scaling Belazu with Purpose 🚀 In this episode of Strategy Unscripted, we sit down with David, MD of Belazu, to explore his journey from food technologist to leading one of the UK’s most respected food brands. He shares how Belazu has evolved while staying true to its mission of inspiring and serving chefs in every kitchen. 💡 Key Takeaways: ✅ From M&S to Belazu –...

In this episode of  Strategy Unscripted , Ben Davis engages with Cyrus Mewawalla, Head of Strategic Intelligence at GlobalData, for an insightful discussion on how CEOs and business leaders can navigate today’s complexities by harnessing data, AI, and thematic intelligence. Cyrus shares his expert perspectives on identifying emerging opportunities, mitigating critical threats, and leveraging predi...

This episode is essential for business leaders focused on scaling effectively and executing strategy with precision. Oliver Phoenix, Managing Director (EMEA) @ The Barton Partnership, shares his expert approach to leadership and strategy execution, refined over two decades in the industry. ✅ Align your leadership team around clear strategic priorities that drive success ✅ Build a resilient busin...

In our latest Strategy Unscripted episode, we had the pleasure of sitting down with Julien Decot , Director @ Intuit , to discuss the art and science of strategic transformation. 💡 Julien shares his journey from leading strategy at companies like Amazon, Skype, and Meta to his current role, offering invaluable insights on what truly defines effective strategy. His take on how to bridge the gap be...

Step into the world of luxury fashion and retail as we uncover the complex strategies behind sustainability and innovation in this episode of Strategy Unscripted . Hosted by Ben Davis, we had the privilege of speaking with Neri Karra Sillaman, a renowned expert with deep insights into the unique challenges and opportunities in this sector. Neri has a wealth of experience in luxury fashion, includi...

In our latest episode of Strategy Unscripted , we explore the changing nature of strategy and transformation within the sports industry . Hosted by Ben Davis, we had the pleasure of speaking with industry expert Massimo Calvelli. With a career spanning top roles at Wilson Sporting Goods, Nike, and the ATP, Massimo shares his deep insights on: - Leading strategic change within dynamic and complex e...

In our latest episode of Strategy Unscripted , we explore the tangible impact of strategic tools on business growth . Hosted by Ben Davis, this episode features a conversation with Jos Sclater, Group CFO of Ultra Electronics. Jos shares his insights on: - Strategy as Direction - Importance of Ownership - Cascading Strategy - Prioritisation - Flexible Strategy - Integration with ExecutionFor CEOs a...

In our latest episode of Strategy Unscripted , we dive into how 3HORIZONS and the S trategy in Action Programme empower ambitious businesses to achieve growth. Hosted by Ben Davis, this episode features a conversation with Andrew Willdig, Vice President of Global Customers at Gunnebo, a global leader in Safe Storage manufacturing. Ben and Andrew discuss the critical role that the 3HORIZONS and Str...

In our latest episode of Strategy Unscripted , we delve into the dynamic world of strategy and transformation within the financial services sector. Hosted by Ben Davis, we had the privilege of conversing with industry leader Rebecca Olsson. Rebecca has extensive experience across global financial services, including leadership roles at Goldman Sachs, UBS, and Nordea, and leverages her vast experti...

In this episode of Strategy Unscripted, Simon Athlan — Global Strategy Director at Ogilvy UK and former Senior Director of Brand Strategy at Jellyfish — shares how he helps global brands like Dove and TRESemmé find a clear path from business problem to cultural relevance. With experience across Allianz, Neutrogena, Chanel and more, Simon bridges classic brand strategy with the realities of social...