Strategy Hour | Online Marketing for Business Growth

Holy moly guacamole! It’s episode 100! On today’s milestone episode, we have one of the most integral behind-the-scenes members on the SHP: Nicolette von Reiche. You might not hear her (or see her) but Nicholette is always buzzing around in the background as our business manager, graphics guru, and tech ninja. Today we’re talking all about growing a team, the state of TCC, what’s coming up for the...

Today we are here with the lovely Ashley Gartland. Ashley helps passionate creatives and driven entrepreneurs, like you, who feel like they’re drowning in to-dos and just want someone to tell them where to focus to make their business work. She teaches them how to stop overcomplicating things and instead simplify their approach so they can make more money in their business and experience more free...

Ever wondered, “How do we work together?” Well this is a question we get asked a lot on the show and the answer may not be as simple as you think! How do we divide tasks? How do our personalities work well, or not work well, together? How do we deal with stress? Today we are embarking on a journey of self-discovery – digging into personality types, astrology and just a bit of “woo-woo-ness.” Knowi...

We are super excited for today’s episode with Becky Mollenkamp. Not only is Becky our friend, but she is a business mentor for woman entrepreneurs and she helps them write down all those words that are stuck in their head so they can make some big changes and push forward in their business. Becky is also an absolute rock star at landing corporate clients and today we’re lucky enough to be getting...

Lately we have gotten some questions from our students, audiences and community about how we have evolved in our course creation journey and so we decided to take you back. Not all the way back, not necessarily to our client days but at least to the beginning stages of creating our first course and all the way through to today. We’ll tell you what has changed and how we have been able to grow and...

Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agency working with corporate clients and transitioned that into a business working with big name clients today. We are so excited for you to hear how she’s been able to keep bot...

You all know by now that we have built Think Creative Collective on the “free-free-free marry me” model. We talk about it all the time. It is basically built on a foundation of giving a whole bunch of content, knowledge, and strategy away for free so we can build a community of addicted and raving fans. People often think that if they give so much away it is going to decrease the amount of sales t...

Today we’re bringing on Wedding and Portrait Photographer, Katie Doherty of La Rousse Shoppe. She’s a service and a product based business babe. She started out as a teacher, had a passion for photography, saw a hole in the market and filled it with a 200k+ business that is as passive and automated as possible while continuously growing and expanding. In this episode Katie is sharing with us on ho...

We are here for a hot topic today. Today on the podcast we’re talking about why we did not decide to close our private Facebook group which has roughly 12k + people in it. This is a hot topic as there are a lot of Facebook groups run by business owners who are similar to our circle that have been closing their Facebook groups. Today we want to highlight the fact that we’re not going to speak for t...

They call her The Entrepreneur’s Secret Weapon and yes, we have her on the show today. Tracey Osborne, CEO of Empowered Fempreneurs, is here! Tracey started her decade long career as a Virtual Assistant and grew her business from $15,000 to 6-figures within only two years. During that time she has authored and co-authored three books, her latest being, Becoming A VA. Read the show notes at: https:...

We’re doing Q&A style today, but guess what the theme is? Yeah, you guessed it, Facebook! We asked in the group for you all to send us your questions about Facebook strategy and being successful on the platform, now that we kinda know a thing or two we feel that we can answer your questions and make sure you guys are on a good solid foundation about Facebook. We’re jumping right in so keep listeni...

Today on the podcast, we have Dr. Beth Brombosz. Beth is an author, copy writer, content creator, and is the host of the Blogger to Author Podcast. In 2015 she turned some of her own blog posts into the book titled Yoga for Runners, which is now available on Amazon. Beth’s book has helped her build her platform as an expert in this field and she is passionate about helping fellow bloggers turn the...

In Part I of Our Journey to Facebook Ads, we talked about video, text, and graphic. Today we are talking about all the nitty-gritty’s and diving into the different types of Facebook ads you’ll find inside the power editor. We will also be looking at the differences between conversion ads, engagement ads, and click through ads. Next, we will be investigating the value of the power editor and helpin...

We’re super excited for you to listen to this episode, we are joined with Tara Bosler of T. Bosler Writing. She’s a copywriter you all, for creatives, just like all of you. We’re super excited for you to learn from Tara and we want you to like, have your ears peeled out because there’s a funny noise in this audio that we’re not going to cut out and I want you to try to guess what it is before she...

For part one of Our Journey to Facebook Ads, we are diving into all the creative nooks and crannies of Facebook ads. Here we look at specific ads we ran and how they performed to ultimately answer the fundamental question of: Are Facebook ads worth it? Today, we’re looking at what worked specifically for our campaigns; what types of Facebook ads performed better for us (video or graphic), targetin...

Today we’re chatting with our friend, fellow unicorn and amazing red headed beauty Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new programme called Facebook Everything. With over 1.96 bi...

When people think of hiring they often think that it is a complicated, convoluted, crazy process. But the truth is, it really doesn’t have to be. On today’s show, we break down the logistics of hiring into five basic action steps. First, by recognizing the gap in your business. Secondly, by putting your feelers out into the hiring marker. Then, once you’ve got your list, narrowing it down to a pro...

Today we have on Trena Little who is YouTube queen. She has grown her YouTube channel, her audience with video content and it’s really impacted the way that she does business and the way that she engages with her people and she is breaking all of that down today. We are talking through the benefits of having your own YouTube channel. How to get over the overwhelm of creating video content, example...

On today’s show we literally take you behind the scenes of the biggest launch of our career! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited be...

Today on the podcast we have Jessica Yarbrough and she is the Mompreneur coach, she is a successful entrepreneur, marketing strategist and business coach. She actually helps other women create high end coaching programs so they can create their own amazing enterprise. Today we’re talking about how to kind of shift your mindset to not only own your worth but charge big bucks for your offers. She’s...

We are coming in with a little light episode today. Actually, it might not be light with the questions that have been coming in right now. We get a crap ton of questions from you guys all the time, both personal and business, and usually we have already recorded something about it or we have written something about it. But sometimes we just get this kind of hodgepodge of questions from you guys th...

Today on the podcast, be prepared to laugh a lot because Allison Marshall is a handful. We had a ton of fun interviewing her, as we go back a while. We met up with her for coffee sometime last year and since then, we have partnered up on a few various creative projects and it has been really fun to see her and her business grow as she’s transitioned from a full-time wedding photographer into teach...

As you may or may not know, we had a Five Days to Launch Challenge earlier this June and we ran it literally just for five days, but we did a lot of promotion leading up to it and we wanted to talk to you today about everything that worked, things we would've changed, how our engagement went throughout out and how it's affected our launch so far. When we’re recording this podcast, we’re literally...

Today on the podcast, we have Dana Malstaff of Boss Mom, she is a mother, author, business owner, content strategist, coach, podcaster and line spot reducer. Dana is a big deal, we’ve known Dana for a while now but she has been guiding moms all over the internet for a while and helping them nurture their businesses and figure out this whole game of growing an empire while growing a family. We’re g...

You guys, today is kind of an incredible day, we are introducing you to our baby, The Strategy Academy. It’s our digital baby, the thing that we have been working on literally from day one. We wanted to create this new movement and program and opportunity for small business owners specifically creative small business owners The reactions have been amazing, the support, the cheer leading, everythin...