Strategy Hour | Online Marketing for Business Growth

Before we dive into anything, can we just have a moment of silence for the phenomenal fact that this is episode 200! And guess what? We’re not going anywhere – hopefully we will be around for another 200 episodes. If you’re listening to this right now, we’re sending you a big fat thank you. Your time, energy and ears really mean a lot to us. Now that we’re done jumping up and down in celebration o...

Today on the podcast we welcome the email list queen, Steph Crowder. Steph is an educator and coach at Courage & Clarity, one of our Mastermind members and the “Den Mamma” at Fizzle.co. She is a delight to have on the show and we’re excited to dive into her secret sauce! The email list is where it’s at, right? Everyone has heard about the email list buzz, but the truth is, that that email list is...

Today on the show, we are bringing you a two-in-one monthly review session. We know we are always telling you to check your data, but the truth is, we forgot. January slipped away and then February slipped away and before we knew it we had the monthly reviews way off of our minds! Even we make mistakes and the upside of that, is that you guys get to learn from them! Yay! So, even if it is March an...

Today on the podcast we welcome our good friend, Jordan Ellis of Jordandené. She is an amazing woman who has a geeky lifestyle brand based in Brooklyn. She sells things that are juts subtly nerdy, from T’s, to tanks, to mugs, to phone cases and more. Jordan also recently started the Satorial Geek, a quarterly magazine and now a podcast all about girl power and promoting that nerd culture. Jordan i...

For those of you who don’t already know Emylee – welcome to her anxious life. She is the type of person who can tell you where every exit in a building is, or how to stop drop and roll in case of a fire, and where to hide just in case a tornado suddenly appears on route to the mall. In business, Emylee is the kind of person that likes to go through every single worst case scenario. She always has...

Today on the podcast we welcome Kelly Roach. Kelly is a national bestselling author, the host of the podcast Unstoppable Success Radio and the CEO of her own coaching company, Kelly Roach Coaching. Kelly has NFL cheerleading experience, Fortune 500 executive status and today is “bringing it” with strategy, mindset, wellness and everything in between that will help you build the legacy you want to...

“I don’t have enough time”, “I don’t know the right people”, “I don’t have enough money.” There are a lot of excuses we make for not being or most successful selves. We’ve all used them at least once, or have heard other people use them, over and over again! But how true are they really? This is a conversation we have recently been having and we wanted to bring you in on it. In this episode, we ar...

Today on the podcast we have our work husband, Parker Stevenson. Parker is our bookkeeper, our CFO, business adviser, our friend, our friend-enemy and everything in between. You have probably heard us mention Parker throughout this podcast series. He is like the Where’s Waldo? Of TCC and an absolute hoot. Today, we are revealing the mystery of Parker Stevenson and are going to be talking all about...

Today on the show we are sharing all the things that we are digging right now. Things that we love, things that bring us happiness, things that make our lives easier, things that are guilty pleasures and everything in between. From handmade clogs from Sweden to crime thrillers, to kombucha and shipping hacks – this is just a fun little break between all the hardcore business bootcamping and emotio...

Today on the show we welcome Lauren Taylor. Lauren is the founder of The Letter; an annual mag that inspires women to live their best lives. She is also a content creator, brand ambassador, has partnered with empowering brands like Aerie and Abercrombie and has done amazing things in both her writing, photography and now filming for her YouTube channel. When we think about a social media influence...

Today on the show, we’ll be telling you a story about a $15k mistake we just made. We are finally at a place where we are no longer blaming others for this mistake and we are able to reflect on it and share it with you. So, we are going to talk to you about a concept we had hoped to implement in our business, the mistake we made, the giant role we played in allowing the bad crap to continue happen...

Today on the show we welcome Autumn Witt Boyd. Autumn is an experienced lawyer who helps ambitious and creative business owners, such as yourself, reach your big scary goals. She has the law office of Autumn Witt Boyd where she guides online and e-commerce businesses as they grow. She has special expertise in copyright and trademark issues and her firm offers full legal support to creative busines...

We have both been on a very personal journey to try and figure our sh*t out and a lot of it has had to do with figuring out what our role is within our own company. So, what does a CEO look like and what is a CEO actually supposed to be doing? This is the golden question that we’ll be tackling in today’s episode. The role of CEO looks so different in every company. It is a role that can be complet...

Today on the show we welcome Monica Woodhams. Monica is a Success Coach & Lifestyle Expert with over half a decade of experience in the blogging industry. She assists influencers and creative entrepreneurs in conquering the work-life balance needed for success and is also the host of the Influencer Lifestyle Podcast. Today we speak with Monica about health and success and how the two go hand in ha...

On today’s show we are doing things a little bit differently, and taking you through a process that we at The Strategy Hour Podcast believe can make a world of difference in your life! This episode will be all about inventing a new possibility in your life, and you’ll see just what a shift this can make. Abagail tried out this exercise recently and found it super helpful and enlightening and so co...

Today on the podcast we have Sarah Peck, who is a writer, startup advisor, and yoga teacher based out of New York City. She is the Founder and Executive Director of Startup Pregnant and media company documenting the stories of women’s leadership across work and family. Inside today’s episode, we are talking all about planning ahead for this year, how to eliminate 50% of your workload, and we’re go...

In this episode, we speak about the stage where most people give up and why you are not going to be one of those people. So let’s recap – by now, you have created a product from something you are already amazing at doing. You’ve got it out the door and up quickly, you’ve validated your dreamies, you’ve packaged it, you’ve priced it, you’ve created a plan to market it and you’ve created a website l...

Today on the podcast we have Abbi Perets. Abbi is passionate about showing moms how to have it all and create a business from home. She is the founder of successfulfreelancemom.com, where she teaches mothers how to break into freelance writing and create high paying jobs for themselves where they can continue to work from home with their kids. Abbi has a cutthroat approach to procrastination and t...

For today’s episode, maybe have a glass of wine when while you’re listening to it. Kick back in your PJ’s, just chill, and be with us for a second. We are getting super real today. Not that we are any less real any other day, but we are taking it way back today. We hear so often that lives on Instagram look fancier than they are, and that Facebook portrays a certain façade. However, we are also re...

Today on the podcast we are bringing back Cyndie Spiegel. Cyndie is a Brooklyn-based consultant, coach and TedX speaker. She is the founder of The Community of Us – an inclusive strategic community for women change makers, founders, creative business owners, and solopreneurs. Today, we are talking about creating real relationships and what it means to have friendships and empower other women. In t...

Today we are creating your marketing gameplan and we couldn’t be more jazzed. Up until this point in the Beginner Business Series, you have figured out what you are best at and what you can get to market the quickest without learning anything new. We’ve also figured out how to package and price it, we’ve set up your shop, you have it listed and are ready to sell! You’ve come a long way and in toda...

On today’s episode we are super-duper excited to host Ashley Knight of The Hello Boss Community. Ashley founded the community as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she is able to teach and coach strategy to an ever growing number of dedicated members and she loves it! And we love her for it! Here at the Strategy Hour Podcast we kn...

We’re back for part three of the Beginner Business Series! First off, the response has been great and we just want to thank you for your comments on Facebook and Instagram – we love hearing from you! And keep using the hashtag #bbs, because it helps us keep track of your questions, concerns, comments and feedback. If you’re just joining us now and don’t know what the hell this is, we’d advise you...

Today on the podcast we’re covering a little bit of a different side of the strategy of being a business owner and worker at home. Our guest today is Ashley Stephens and she is a mom, a teacher, a tech geek, a bossy big sister, an amateur home cook and the average girl next door – all bundled up into one great big personality. Ashley co-founded a company called MacroEd which is a program dedicated...

Welcome to the second part of our Beginner Business Series! If you have not checked out the first episode in this series we highly recommend you do that before listening to this golden egg! So now that you are up to date, let’s get down to it, today we are going to be talking about packaging and pricing your offer. This goes for selling products or services and we will be dealing with specifics as...