Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs

This month we're taking it back to the basics which means we're focusing on those things you need to help your business run smoothly. Many people overlook the strategy needed in their business. Running a scalable, and profitable business, is more than just having a good idea. You need to make sure your business has the right strategies in place in order to grow it without the stress. In this episo...

There are so many entrepreneurs that struggle with keeping their business finances in order. But you can't run your business effectively if you don't know where your money stands. Let's get those books in order. Bookkeeping is the process of recording your business's financial transactions so that you know exactly how much you're making and where your money is going. In this episode, we're talking...

If you're like me, you're ready and waiting for summer! I love spending time out in the sun, traveling, and taking a much-needed break. But it's important that we're getting our business ready for summer. Summer typically means a slowdown in our business so we want to use this time to set up for success.  In this episode, I'm talking about ways to prep your business for summer so that you can rela...

We make goals because we want to achieve them. No one wants to fail. But recognizing why you may be failing to reach certain objectives in your business and more importantly, when it's okay to give up on goals is an important skill. Failing and reevaluating our business goals, can help set our business up for future success. Episode Resources: Episode Transcript   Support the show Part of the Boun...

There are a lot of times when life happens and we can find it hard to get back into the swing of things when it comes to our business. Trying to regain that focus to start accomplishing tasks in your business or even the motivation to get something done can be a challenge.  When that happens, it's important to take a step back and find ways to get your focus back so you can help your business grow...

Monthly goal setting doesn't work for everyone. If you're trying to make goal planning work for you, try quarterly goal planning. Quarterly planning is a strategic approach to planning key performance indicators (KPIs), objectives, and key results. Quarterly planning is a way to break annual planning into smaller parts which can make it easier to set goals, establish metrics, and review the previo...

You're doing it! You've decided to go ahead and pivot your business to something new. How do you know all the things you should actually be doing to set your business on its new journey? Here's your checklist of the things you need to make sure happen to get your new business started on the right foot and make your pivot a success! Episode Transcript   Support the show Part of the Boundless Audio...

In this special edition Hot Seat episode, I'm talking with a former client to hear how the strategies we've implemented in her business helped her go from side-hustle to full-time business owner in a little over two years. In this episode, I'm talking with Devin, owner of Creative Gravity Social Media Agency . Devin started her business in February 2020, right before the world changed! In that tim...

There is nothing wrong with changing up your business focus! The longer you are in business, the more likely you are to niche down (or up or even out) and focus on a specific or different sector completely. Once you've decided that you're ready to pivot your business, it can feel like there's so much to do! But there are ways to pivot effectively without losing the focus of your business or client...

There is more to pivoting than just a name change but how do you know when it's time to take your business in a different direction. There are a lot of things to think about when it comes to whether or not it's the right time to change in your business. If you're not sure if it's the right time, here are some questions you should ask yourself.   Support the show Part of the Boundless Audio Podcast...

Process improvement and creating systems in our business is boring work but there are so many tools out there that allow you to put structures and systems in place in your business to help it run smoothly  When you do the work to look at your systems and processes, and where you can improve in your business, you will be surprised at how much more efficient your business runs. When you have the rig...

How do we know when it's time to bring in help in our business? As solopreneurs, a lot of us start off doing everything ourselves. Marketing, email management, website maintenance. You name it and it's us doing it. But more often than not, in order to grow, we have to start adding people to our team that frees up time to work on those CEO activities that actually make businesses grow. Episode Reso...

One of the best ways to feel less stressed in business is to create business systems and processes that allow our business to be more streamlined, more productive, and ultimately, more profitable. When we are able to streamline and create systems in our business, a huge portion of our business is allowed to run without supervision and we take the time to do that CEO work which allows us to grow ou...

In Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Faith, owner of Stressed  Out Mamas .Faith is fairly new in her business journey and has been struggling with having the confidence to market her subscriptions boxes and collaborate with other brands. Faith is a mom to 5 (!!!) and started Stressed Out Ma...

How many of you have taken on a new client without a contract because you thought you didn't need one? Did you later regret it? You're not alone. But the fact remains that contracts are a necessary party of business. Contracts are even more important in the creative industry where a lot of things can be left up to subjective interpretations. If you're looking to get a basic contract for your creat...

When it comes to starting a business, a lot of folks make the mistake of having a target audience that's too broad. And I get it. We often think that the way to make money in business is to sell our product or service to everyone . But let me fill you in on why that's not really right. When we have too broad of an audience we end up trying to market to everyone, which translates into marketing for...

So you have a hobby that you're really good at. All your friends and family think you should turn that hobby into a business. In fact, you've probably heard all over social media how you need a side hustle and "multiple streams of income". But you genuinely don't know the first thing about running a business or if what you're doing makes a good business idea. There are (obviously) differences betw...

In our Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Nicole, owner of The Fulfilled Classroom who, like any true creative, has trouble deciding which of her many ideas to focus on. She also is wondering who best to utilize her Facebook group and email list for growth. Nicole is a wife, mom, teacher, au...

 Social media alone is not a marketing strategy! There are other ways that you should be using to market your business and reach potential clients and customers.  This week I wanted to get into funnels - what exactly they are and why you need one. A lot of business owners are pretty clueless when it comes to setting up funnels that convert for their businesses. A good funnel is going to provide va...

Social media alone is not a marketing strategy! There are other ways that you should be using to market your business and reach potential clients and customers.  This week, I want to dive into email marketing. As a business owner, you’ve probably heard time and time again how important having an email list is. When it comes to our businesses, the only thing we own is our websites and our email lis...

 Social media alone is not a marketing strategy! There are other ways that you should be using to market your business and reach potential clients and customers. So today, let's talk blogging. Whether that's a recipe or trying to find the latest business trends, blogs have helped me learn new things. If you're not using blogs for your business, here are some reasons why you need to start. Episode...

Networking is an essential part of running a business and there are some amazing benefits that you can get simply by meeting new people.  I don’t like meeting new people, but being in the District Bliss networking group, has really helped my business to grow. Thanks to this group, when I’m not around, my name is still being referred. As a result, I’ve seen my business grow without as much effort o...

In our Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Kristina Kury, owner of Sprout Creative who has been struggling with hiring help and taking time away from her clients to do the CEO work to help grow her business. Sprout Creative is a marketing agency whose mission is to turn your marketing into a...

It's pretty much the time of year where you're thinking about what comes next in your business. I'm a big believer in visualization and positive affirmations but because this is also about strategy, manifesting goals means also strategizing and action planning! In this week's episode, I'm breaking down how to manifest goals in ways that work. Resources: Mind Map for Business Journal Daily Producti...

I’m actually not a big fan of “hustle” culture. It creates this idea that we always have to be on the move to succeed. That we can never rest because that’s setting ourselves up for failure or just plain lazy. That’s simply not true! Resting is essential in your business (and personal life). Without it, you’re headed on the road to burn out fast! And who wants that?! When you’ve reached that stage...