Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs

One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group !). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey...

If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown,...

Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with  Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose. Tristan Thibodeau is th...

When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noo...

Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandmother, Naomi Gora about how to use your personalit...

This is the year we scale our businesses! I'm on the scaling journey too so I wanted to have a conversation with someone who has scaled their own business successfully to find out the keys to effectively scale. In this episode I'm talking with Jan Cavelle,  ex entrepreneur, author, and writer on starts ups, scale ups, and together we're breaking down the key things that actually help your business...

Let 2023 be the year we finally get our business money right! I get it. It's hard to figure out how you should be managing your money when it comes to your business. But knowing your financials can give you so much insight into how you can better equip your business for success. In this episode, I'm joined by Michelle Mitchell, owner of Mitchell Consulting, to talk about the dos and don't of getti...

Statistically speaking, it can cost five times more to get a new client than to retain an existing customer. When we can keep existing clients in our business (even just by 5%) profits can increase up to 95% for some businesses! It's easier to sell to our existing clients too. The success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new customer is...

When you think of e-commerce, you're probably picturing something like Amazon. If you're not selling products, you might not even think e-commerce is something you need. But even for us service-based businesses, having an e-commerce piece on our websites to sell things like digital downloads or occasional product offerings can help diversify where our income is coming from and boost our overall sa...

Back in the early 2000s blogging was a whole business and those that jumped in early were able to make good money. Nowadays while blogging is a good business practice in general, it can be a challenge to make a sustainable income from blogging. Many times, blogging is only one piece of a business's income stream.  In this episode, I'm talking with guest  Sadie Smiley about how to be successful in...

Email is still King (or Queen) when it comes to marketing. Yes, social media should play a part in your marketing game plan, but if you're not building and utilizing an email list, you're doing your business a major disservice. In this episode, I'm talking to Kendra Swalls, owner of Girl Means Business, about how to grow an email list and why it still matters that you have one. Kendra is a mom of...

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm, about how you can integrate PR into your business and the ea...

Did you know that you can have other people create content for you for free?! You probably haven't heard of user-generated content, but it's one of the best ways to have others market your business and give you content for your website and social media.  In this episode, I'm talking to Lorraine Ball, founder of the Digital Toolbox Community , about why your website is way more valuable than your s...

Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this episode, I'm discussing five marketing mistakes you'...

Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work for your business and turning followers into paid...

When it comes to running a business, most of us think that we need to put most of our time into client work. But that's simply not true. You actually need to balance your time between client work and all those other things that make running a business happen. In this episode, I'm sharing four roles you need to make time for in your business and how as you grow, client time becomes less than you th...

Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business. In this episode, I'm giving tips on 3 systems you can set up in your business that help protect your time and...

Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not. Pricing has nothing to do with emotion and everything to do with business strategy. If you want to make an income from your business pricing...

Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service.  In this episode, I'm discussing the four content categories you need fo...

I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding aligns with your business strategy and how to make...

I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get...

For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voic...

When it comes to showing up on social media there is so much pressure to show up as perfect. But we all know that 99.9% of what is shown on social media does not equal real life. The key to building the like, know, and trust factor with potential clients and followers on social media is by showing up unapologetically as yourself. While it can be challenging to show up authentically on social media...

Of course, we all want our businesses to be successful but one of the key ways to achieve success and growth in our business is with organization. Having an organized business is just as important as having a growing business because making more money is not worth it if you are dropping the ball with your clients and you are all over the place 95% of the time. Take a listen to three (mostly) easy...

Get ready for a fun topic because today I'm talking about all the reasons you don't need that client! If you're in the service industry you have probably had your fair share of problem clients. We've all been there. But here's the thing. Many of these problem clients let us know before they ever paid an invoice that they were going to be trouble. Are you paying attention to those red flags or is t...