Strategy and Culture Conversations with Trina McCarroll

In this episode of Strategy and Culture, Trina McCarroll speaks with Catherine McCook , a City Councillor and mayoral candidate, about the intricacies of municipal strategic planning. They discuss the importance of Council establishing a clear strategic direction, the role of community engagement, and the significance of strong leadership in implementing strategies. The conversation also explores...

In this inaugural episode of our new podcast, Trina McCarroll discusses the importance of integrating strategy, culture, and transformation to build high-performing teams that deliver greater impact. She emphasizes that many organizations fail to achieve their goals because they treat these elements as separate initiatives. Through real-world examples and insights from across Alberta, Trina highli...

In this episode, Trina McCarroll talks with Melanie Ducholke, Chief People Officer at the Agriculture Financial Services Corporation (AFSC), about the dynamic relationship between organizational culture and strategy. Melanie shares the important processes undertaken by AFSC to redefine their core values, align them with organizational strategy, and implement them. Learn how AFSC’s dedication to pu...

In this conversation, Trina McCarroll talks with Deb Cryderman, Director at Airdrie Public Library, to explore their innovative approach to creating a strategic Plan of Service. Deb describes her vision for a responsive and flexible framework that aligns with Airdrie's rapid growth and changing community needs. Drawing upon community and staff input, Trina and Deb described the collaborative s...

In this episode, Trina McCarroll sits down with Lowell Befus, Regional Sales Director for ATB Agriculture, to explore the interplay between strategy and culture at every level of an organization. Drawing on more than two decades of experience in agriculture finance, Lowell shares how a clearly defined culture aligned with strategic goals can empower employees and strengthen accountability in high-...

Join host Trina McCarroll as she sits down with Sam Jenkins, Managing Partner at Punchcard Systems, to explore how to create high-performing team cultures that are strengthened by technology. Sam shares insights into Punchcard’s human-centered approach to innovation—one that values alignment, iterative learning, and thriving teams over rigid plans and outputs. Together, they discuss how organizati...

Being a leader today isn’t easy, especially in Alberta’s public sector. You’re tasked with driving results while also supporting people, navigating complexity, and shaping a culture that lasts. That’s where Strategy & Culture Conversations comes in. Hosted by consultant and facilitator Trina McCarroll , this new podcast is designed for senior leaders who want to create thriving organizations w...