Rita M. Perez

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Business EN ↓ 264 episodes

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Author

Rita M. Perez

Category

Business

Latest episode

Jul 10, 2026

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Episodes

Ep 113 Ascending in your Travel Business 18.08.2023

Send Rita a text with your thoughts! The AITB Audio Series launched on 8/16 and I wanted to share some short snippets from the 30-50 minute long interviews. Listen in to hear incredible stories of entrepreneurship and learn some of the things it really takes to get to the next level in your business Special thank you to our Featured Speakers: Lori Gold , Owner, Explore More Mexico Dr. Terika L. Ha...

Ep 112 Breaking Down the Numbers: The Real Costs of Hiring and Training in Travel 11.08.2023

Send Rita a text with your thoughts! Ooo, I've had the idea for this episode burning in me for a while now, so let's go!  I KNOW I'm going to upset some people, and I'm ok with that because I firmly stand on what I say.  I'm also open to hearing your perspective, so head on over to the FB Group, so we can get a friendly discussion started :) In this episode, I discuss: · ...

Ep 111 Using Bold Barbie Marketing for your Travel Business 04.08.2023

Send Rita a text with your thoughts! So I'm not gonna tell you to swap your brand to a beautiful bubblegum pink, BUT I do want you to utilize some the strategies and tactics that the Barbie movie did to have an explosive box opening weekend, and continued success the weeks to follow. In this episode, I discuss: ·        The importance of knowing your client's motivations and desires ·   ...

Ep 110 I Want you Paid! 28.07.2023

Send Rita a text with your thoughts! Short and sweet episode because everyone's feeling a bit fried this week.  Focus back to basics, and if you need support, I've got some options below to support you :) Enjoy (and take action)! ------------------------------------------------------------------------------- ⚓⚓Please LIKE and SUBSCRIBE for more episodes: SCHEDULE a 1-on-1 Consultation...

Ep 109 Setting Up Systems for your Business with Alicia Lozano 21.07.2023

Send Rita a text with your thoughts! Welcome back to the podcast, Alicia Lozano of The Motivated Co, this time to discuss setting up systems in your travel business.  I was inspired to record this episode because I've been inputting a lot of my own systems in a project management tool, and Alicia just launched  a pretty amazing tool to help you with yours!   In this episode, we discuss: ·   ...

Ep 108 Using Threads Success as a Business Case Study 14.07.2023

Send Rita a text with your thoughts! What do I always say?  Everything is a learning opportunity!  And here's a few things I pulled from the Threads launch success that you can utilize for your travel agency.  Make sure to listen all the way through because that last one!!  In this episode, I discuss: ·        Making your processes easy for your clients (and yourself) ·        Utilizing name...

Ep 107 Threads: A New Social Media App 07.07.2023

Send Rita a text with your thoughts! I took a shower and when I came out a whole new social media app was booming!  Legit millions were already signed up within the first 2 hours, and by the next morning 30 million people were on.  And what is that new app all about?  Listen to the episode to find out more :)  In this episode, I discuss: ·        The ease of sign up ·        How you should/should...

Ep 106 What to Post on Social Media - Social Media Day! 30.06.2023

Send Rita a text with your thoughts! It’s Social Media Day!  In honor of the day, I wanted to talk about certain social media tactics you can utilize for your travel business, as well as getting into gear and strategically planning out your third and fourth quarter objectives.  In this episode, I discuss: ·        Preparing now for the 4th Quarter ·        Misconceptions and commandments of social...

Ep 105 Tax and Profit Planning with Stephanie Cannon {Pt 2} 23.06.2023

Send Rita a text with your thoughts! *Disclaimer 1*  This is a a continuation of a 2-part episode :) *Disclaimer 2*  I am personally getting veryyyyy vulnerable in this episode.  I'm sharing my story to help you do what I learned, and not what I did.  Please give me some grace as I'm clearly an ideas and marketing person, and not a finances one. Welcome back to the podcast, Stephanie Can...

Ep 104 Tax and Profit Planning with Stephanie Cannon {Pt 1} 16.06.2023

Send Rita a text with your thoughts! *Disclaimer 1*  This is a 2-part episode and will abruptly end at a cliffhanger moment :)  Stay tuned to next week's episode for the conclusion. *Disclaimer 2*  I am personally getting veryyyyy vulnerable in this episode.  I'm sharing my story to help you do what I learned, and not what I did.  Please give me some grace as I'm clearly an ideas an...

Ep 103 Generating Leads with Limited Time (Marketing Audit) with Dina Farmer 09.06.2023

Send Rita a text with your thoughts! Do you feel duped when people tell you to generate leads on social media and email marketing, only to find out....that's not really how it works? I did and my guest today, Dina Farmer of Lily and Magnolia Travel, feels the same.  Listen as I brainstorm with her ways to market her travel agency that don't solely involve those methods.  In this episode,...

Ep 102 Tech Solutions for Travel Advisors 02.06.2023

Send Rita a text with your thoughts! The Travel Tech Audio Summit launched on 5/31 and I wanted to share some short snippets from the 30-40 minute long interviews.  Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of. Special thank you to our Summit Featured Speakers: Irving Betesh , CEO...

Ep 101 Becoming a Thriving Travel Entrepreneur with Ros Ranse 26.05.2023

Send Rita a text with your thoughts! When Ros and I first met to record this episode, it was like instant gab fest!  She is fellow travel business mentor and hosts her own industry podcast, Travel Agent Achievers.   Not only do we align in our values and mission to drive the travel advisor industry forward, but we also come from similar fast food backgrounds--who would thunk! She moved away from a...

Ep 100 The 10 Commandments of Travel Business Owners 19.05.2023

Send Rita a text with your thoughts! It's a BIG day over at the Strategic Travel Entrepreneur Podcast :) 1.  Happy 100 Episodes!! 2.  Happy Birthday to Me!! To celebrate, I created *drumroll please* the 10 Commandments of Travel Business Owners.  Listen in to learn what they are! Enjoy (and remember to leave me a rating and review)! REGISTER for the Travel Tech Audio Summit going live on May...

Ep 99 When Marketing ISN'T the Solution 12.05.2023

Send Rita a text with your thoughts! Sometimes...more marketing isn't the answer to your business woes.  If you're not generating the revenue in your travel business that you need to reach your goals, it's time to do something different.  In this episode, I discuss: ·        Considering the seasons of people and the seasons of business ·        Adjusting your messaging and/or packag...

Ep 98 Why your Social Media isn't Working 05.05.2023

Send Rita a text with your thoughts! You've been working on your social media for some time, but you aren't seeing "results".  (Typing this out also thinking I should do an episode about different types of social media results.)  I'm breaking down quite a few reasons why....  In this episode, I discuss: ·        The detriment of using auto-posting tools ·        The differ...

Ep 97 Reverse Engineering Your Business with a Must-Have Tool 28.04.2023

Send Rita a text with your thoughts! You can't move forward in your business, unless you first know where you're coming from.  Reverse engineer your path to business success by using date and numbers to strategically plan your marketing efforts.  In this episode, I discuss: ·        The importance of determining your sales goals for effective marketing ·        Calculating your actual in...

Ep 96 What Exactly is Know, Like, and Trust? 21.04.2023

Send Rita a text with your thoughts! You've probably heard so many people talking about the "Know, Like, Trust", but what does that actually MEAN in regards to having successful business relationships?  That and some industry updates await you this week!  In this episode, I discuss: ·        Cultivating a Relationship with Clients built on Trust and Loyalty ·        Winning Raving F...

Ep 95 Which Website is Best for your Travel Business? 14.04.2023

Send Rita a text with your thoughts! Got websites on your brain?  Well I've got thoughts on them for the travel industry, and LOTS of them!  In this episode, I discuss: ·        Why you don't need a website when starting out ·        Why you shouldn't use your host agency's or consortia's web offering ·        Reasons you might want to use a website ·        and so much mo...

Ep 94 You don't have to be "ready" to ask for sales 07.04.2023

Send Rita a text with your thoughts! The past few weeks I've been traveling, as you may know, and hearing a common concern amongst travel entrepreneurs that they aren't ready or need to be ready in order to do the next steps in their business. The thing is--you don't actually need to be "ready", you just need to take action.    In this episode, I discuss: ·        What fun...

Ep 93 New Updates from Canva Create 31.03.2023

Send Rita a text with your thoughts! Last week Canva hosted its (now) annual event, Canva Create, and holy cow they delivered some amazing enhancements to their platform!    In this episode, I discuss: ·        What exactly Canva is ·        Ideas to use Canva for your marketing efforts ·        The newest Canva features ·        and so much more! Enjoy (and take action)! -------------------------...

Ep 92 How to Use ChatGPT 22.03.2023

Send Rita a text with your thoughts! Utilizing AI has been at the forefront recently, and I've been conducting experiments on the backend.    In this episode, I discuss: ·        Ideas on how to use ChatGPT for your marketing ·        Ideas on how to use Chatgpt for your workflows ·        Cautions for using ChatGPT ·        and so much more! Enjoy (and take action)! -------------------------...

Ep 91 What Coaching Is and Isn't 15.03.2023

Send Rita a text with your thoughts! I've been wanting to discuss this topic for quite some time, as it's been a pretty hot button topic, so here goes....    In this episode, I discuss: ·        The difference between coaching and consulting ·        What ethically shouldn't happen during a coaching session ·        When you should hire a coach or consultant ·        and so much mor...

Ep 90 The "Secret" to Social Media 08.03.2023

Send Rita a text with your thoughts! It's the Podcast's Two-Year Anniversary!  To celebrate, I offer some reflection from the past few years, and also let you in on the "secret" to social media--hint--it's not a secret.  There's just not enough people talking about it.  Second hint--social media is meant to be used as a tool, not the "be all, end all".    In...

Ep 89 Using the Terms your Ideal Clients are Using with Amy FloYo 01.03.2023

Send Rita a text with your thoughts! Amy Flores-Young of FloYo Travel and I actually "met" via mutual connections on LinkedIn--LinkedIn Success!  Amy and I are in similar B2B spaces where she focuses on land retreats and I on cruise retreats, and she has recently been pivoting some of her content messaging, which I thought was brilliant and needed to be shared with you.    In this episod...

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