Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Send Rita a text with your thoughts! I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is.  I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers. In this episode, I share: ·     The importance of projecting confidence, e...

Send Rita a text with your thoughts! It's Wave Season, and it's very likely, that you may be feeling overwhelmed.  Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner. In this episode, I share: ·     How mining for gemstones...

Send Rita a text with your thoughts! There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent! In this episode, I share: ·     The importance of scrubbing your email list ·     The immediate reason why you should get an email address with your domain name ·     High level information on authenticating your em...

Send Rita a text with your thoughts! We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency. In this episode, I discuss: ·     Getting comfortable with being uncomfortable ·     The power of your...

Send Rita a text with your thoughts! Something I'm super proud of from 2023 is the way I was able to grow my email list :)  I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business. In this episode, I discuss: ·     The type of lead magnet I used for email list building ·     Why I think some worked...

Send Rita a text with your thoughts! If you've ever want the juicy on my business, I'm spilling tons in this episode :)  The good, the bad, the ugly, and the lessons of 2023 are right here in this episode---let's jump in! In this episode, I discuss: ·     The audio series that completely flopped ·     How collaborations significantly increased my email list this year ·     The shift...

Send Rita a text with your thoughts! As we head into the biggest holiday week, kick back, relax, and start dreaming again, as you listen to some industry greats share their insights on superb holiday destinations and experiences from across the globe! In this episode, we discuss: ·     River and expedition sailings ·     The differences between the North and South Poles ·     Why you should consid...

Send Rita a text with your thoughts! I don't do new year's resolutions.  I pick words to focus on for the year.  The words that I choose really drive the business decisions I make throughout the year.  Listen in on my personal thoughts, as well as insights from conversations I've had from fellow travel advisors on planning and selecting their words of the year. In this episode, I di...

Send Rita a text with your thoughts! One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie.  You don't need to do more social media to make more sales, and some people don't even do social media and make great sales.  (Some people also do a shoddy job at social media, and still get...

Send Rita a text with your thoughts! How do you get to $40,000 in income next year with your travel agency?  Well in this week's episode, I'm going to break down a few ways that you can strategically and intentionally plan your sales.   In this episode, I discuss: ·      Tweaking various factors, such as exploring different travel products and increasing commission splits or professional...

Send Rita a text with your thoughts! I might be biased, but this was such a FUN interview, despite me even being sick.  Liz Wilcox, the Fresh Princess of Email Marketing, comes on to talk about the power of email marketing in your business.  AND we're not just talking about the "what", but the "how" and "why", as well. If you've felt lost about email marketi...

Send Rita a text with your thoughts! Join Chief Commercial Officer, Janet Bava, and I, as we discuss on this BONUS EPISODE, our super-upcoming FAM aboard Windstar Cruises :) We spill lots of details on things to look forward to in this episode, and you can also find more information at the Google Doc below :) We so look forward to sailing with you in a few weeks to boost your marketing and Windsta...

Send Rita a text with your thoughts! I've conducted dozens of media/podcast interviews this past year, and I'm noticing some common things that sometimes seem to be lacking on the guest side.  I wanted to use this episode as a means to educate you on how you should properly prepare for when you do media interviews like podcasts and lives. In this episode, I discuss: ·      Video Quality...

Send Rita a text with your thoughts! This short and sweet episode is sure to delight as I share my opinions on things that give me the heebie jeebies when I check out social media feeds. In this episode, I discuss: ·      Your feed's aesthetics ·      Your business branding ·      The things I'm passionate you shouldn't be putting on your social media feed ·      and so much more! E...

Send Rita a text with your thoughts! Fresh content is back!  And I've had a couple things on my mind like LEAD MAGNETS for your travel business.  If you've heard the term and are confused at exactly what they are and you should utilize for your travel business, you should definitely tune in for some ideas and lead magnet strategy. In this episode, I discuss: ·      What types of lead mag...

Send Rita a text with your thoughts! Today is the last day of Prep for Wave Week!!  Here's another replay episode from Foundations Day last year with Stephanie Cannon, all about the financial systems you need for your business, especially to prepare for wave season :)  Enjoy! In this episode, we discuss: ·      The challenges of tax season and wave season coinciding ·      Setting up your rep...

Send Rita a text with your thoughts! Prep for Wave Week for Travel Advisors is just days away!!  Here's another replay episode from my second session last year, so you can hear the type of meaty goodness awaiting you next week :)  Enjoy! In this episode, I discuss: ·      Gaining new connections and increasing confidence as a business owner ·      Understanding the needs and concerns of poten...

Send Rita a text with your thoughts! Prep for Wave Week for Travel Advisors is coming!!  Get the full details in this episode, as well as a hear a replay from one my sessions last year :)  This is a lengthy and meaty episode, so feel free to pause and come back when you can. In this episode, I discuss: ·      Travel Agent CRM's and Itinerary Builders ·      Marketing Tech for travel pros ·   ...

Send Rita a text with your thoughts! The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews. Listen in to hear the heartwarming family memories, how these industry leaders found their way to travel, and some business insights into what their brands are up to. Special thank you to our Featured Speakers: Janet Bava , Chie...

Send Rita a text with your thoughts! I say this out of love---but some of you are using AI, and it's obvious.  It shouldn't be if you're using it tactfully, though. In this episode, I discuss: ·       The the drawbacks of relying too heavily on AI ·       AI as a foundation and inspiration for creative ideas ·       The sophistication of consumers Enjoy (and take action)! Register f...

Send Rita a text with your thoughts! Last week I was on a local staycation visiting the Orlando theme parks, and little did I know, a business lesson would emerge from 1- one of my favorite attractions and 2- one that I've never noticed before on the dozens of times I've ridden it.  Join in on this episode to see the takeaways I had for the travel business. In this episode, I discuss: · ...

Send Rita a text with your thoughts! We all know WHAT you should be marketing, but do you know how to appeal to the WHO?  Effective marketing for your travel business speaks to the people our ideal clients and partners are.  Join me as I share insights to get your digital audience thinking---how did they know that?! In this episode, I discuss: ·       Positioning yourself as an expert in your nich...

Send Rita a text with your thoughts! This week I wanted to delve into the world of marketing strategies, because they are not all created equal.  The strategy you lean on should take into consideration your stage of business and what your business needs the most right now. In this episode, I discuss: ·       The MCC Method of marketing your travel business ·       What search engines and social me...

Send Rita a text with your thoughts! As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air.  Hear some travel business inspiration and updates from Rita :) In this episode, I discuss: ·        Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepreneur ·       Becoming profitable by br...

Send Rita a text with your thoughts! Welcome back to the podcast, Sahara Rose De Vore of The Travel Coach Network, to discuss the results of her recent survey on traveler motivations.  We peel back a few of the layers of being in travel and trends we're seeing coming to the forefront for our industry.  In this episode, we discuss: ·        Going beyond the surface level travel motivations · ...