Strategic Motion

On this episode of Strategic Motion, Troy sits down with Brandon McLee to talk about the world of commercial lighting, how lighting impacts the look and value of a building, and why upgraded LED lighting can help businesses save money long term. They also talk about how photo, video, and drone footage can help showcase completed lighting projects, especially outdoor lighting that really comes aliv...

Welcome to Strategic Motion, the podcast where we dive deep into the power of using video and storytelling with intentionality to drive meaningful results. In this special episode, host Troy reflects on a pivotal moment from 2004, a theater experience watching Mel Gibson's "The Passion of the Christ." As Troy Trussell recounts, the film brought the crucifixion story to life in a way that challenge...

Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it's more than just getting thousands of random web...

Welcome to another episode of the Strategic Motion Podcast! In this conversation, Troy Trussell dives into why podcasts remain a powerful tool for building authority, relationships, and long-term ROI, even as attention and trust become harder to earn in the increasingly crowded digital landscape. Sharing stories from his own early adventures in podcasting, Troy explores what sets podcasts apart fr...

Welcome back to the Strategic Motion Podcast! In this festive episode, host Troy Trussell gets into the holiday spirit by sharing his personal top 10 Christmas movies of all time. From action-packed classics like "Die Hard" to nostalgic favorites such as "A Charlie Brown Christmas" and "Home Alone," Troy Trussell offers a mix of heartfelt reflections, fun trivia, and a dash of humor. He also sprin...

On this episode of the Strategic Motion Podcast, host Troy Trussell sits down with family therapist, coach, and longtime podcaster Adam Gragg for a candid conversation about perfectionism, authenticity, and using courses and podcasts to inspire real business growth. Adam Gragg shares why it's better to aim for a "seven" instead of perfection, the power of video in making educational content action...

In Episode 5, I dive deep into the truth about video strategy and why a one-size-fits-all approach just doesn't work. Hear real, behind-the-scenes stories of helping a realtor explode her social media following from 1,000 to 50,000 with daily videos, and why the exact same method flopped with a health insurance business. Why did it work for one but not the other? I'm breaking down the crucial diff...

Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with special guest Alex Brewer, owner and founder of Alex Michelle Media, to dive deep into the world of video, photography, and creative business growth. Alex Brewer shares her unexpected journey from church photography to running her own media business, accidental pivots, and the power of adapting under p...

Welcome back to Strategic Motion! In this episode, I unpack one of the most powerful yet overlooked concepts in marketing: consistency. Everyone wants to go viral, but real results come from showing up, even when it's boring. Discover why most businesses struggle with their marketing, not because they're bad at it, but because they work in bursts instead of building momentum. I will share actionab...

Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with his first-ever guest, Jason Garraway , owner of 316 Health Insurance. Together, they dive into the powerful role that video has played in  Jason Garraway 's businesses, from using testimonial videos to build trust with skeptical clients, to launching a YouTube channel with hundreds of educational clips...

Welcome to the very first episode of the Strategic Motion Podcast! Hosted by Troy Trussell , founder of Trussell Media, this show dives into the real stories and smart strategies behind content that fuels business growth. In this kickoff episode,  Troy  shares a powerful example of how one well-crafted homepage video continues to bring in business years after it was made, proving that intentional,...