Strategic Magic: The Business of Astrology

In this episode, Blu breaks down where the Midheaven fits in the New Business Astrology Philosophy and how you can use it in your business. Work With Blu: Meet Your Midheaven Masterclass The Midheaven Method Listen To These Episodes: The Astrology of 2025 - Part 1 and Part 2 The Magic of the Midheaven Building Sustainably with the 10th House

In this episode, Blu reintroduces you to the Strategic Magic paradigm - where we've been with the show, where we're going, and what role business astrology plays moving forward in the Get the Meet Your Midheaven  masterclass Join the Midheaven Method

In this episode, Blu breaks down how to use astrology for your 90-day goal setting. Get the Meet Your Midheaven  masterclass Join the Midheaven Method

What does the astrology of 2026 have in store for you as a business owner? In this episode, Blu breaks down the top business trends that you can incorporate into your business, based on the astrology of 2026. WORK WITH BLU: Join the Meet Your Midheaven Masterclass Join the Midheaven Method IN THIS EPISODE: 00:00 Welcome to the episode 1:15 - Trends in Traditional Astrology 4:19 - Business Trend #1...

What does the astrology of 2026 have in store for you as a business owner? In this episode, Blu dives into the major transits of 2026 and how you can use them to prepare your business for 2026. WORK WITH BLU: Join the Meet Your Midheaven Masterclass Join the Midheaven Method IN THIS EPISODE: 00:00 - Welcome to the episode 00:30 - The Main Themes of 2026 7:08 - The Major Ingresses of 2026 13:49 - E...

Not all of our decisions are meant to work out. But when it's time for a change, the current transits can be an excellent place to start. In this episode, Blu shares what's been going on in their business and how they're using the current transits to get unstuck and make changes. WORK WITH BLU: Join the Email List MENTIONED IN THIS EPISODE: Surviving   Mercury Retrograde as a Business Owner

When you want your business to stand out in the sea of competition, changing algorithms, and passing trends... but don't know where to start? It's a good sign that you need a Midheaven-based business strategy. In this episode, Blu breaks down how your business will be transformed by bringing a Midheaven-based business strategy into your work. Join the Email List

 If your offer works on paper but you still feel like something's missing... the key could be hiding in plain sight with your Midheaven. In this episode, Blu breaks down how your Midheaven can he lp you create a sustainable and successful offer suite. Join the Email List MENTIONED IN THIS EPISODE: Your Business Foundations, According to Astrology Building Your Career with Your Wealth Houses Creati...

What do you do when it seems like your signature offer is no longer working? Instead of burning it to the ground and killing the momentum you've spent so much time building... listen to this episode of the Strategic Magic podcast to learn what decisions you need to make in order to make your signature offer feel aligned again. WORK WITH BLU: Join the Email List

Choosing a low-lift business model is a non-negotiable as an online service provider. And your Midheaven is the key to choosing one that aligns with your birth chart and life. Listen to this episode to learn what you need to have a successful and sustainable low-lift business model - and how your Midheaven is key to choosing it. WORK WITH BLU Join the Email List

Bringing astrology into your business may be simple, but that doesn't mean it doesn't come with its challenges. You may be making these mistakes and not even realizing it. Listen to this episode as Blu breaks down the 3 most common mistakes online service providers make when it comes to bringing astrology into your business strategy - and what it takes to shift them. WORK WITH BLU: Join the Email...

You have your offer. You know where you're marketing. And you are actually selling. But things still aren't working. You can still stand out from a sea of other online service providers doing the same thing as you - without changing your niche or burning your business down. And all you need is your Midheaven. Listen to this episode as Blu breaks it down. WORK WITH BLU:  Join the Email List

When your business feels misaligned, there are easier ways to fix it than by burning your business down and starting from scratch. In this episode, Blu breaks down what misalignment truly is, how it can show up for you in your business, and what astrology placements are best to bring alignment back into your online business. Join the Email List

There comes a time when the things that helped you get started in business no longer work. And when that happens, you'll want to pivot completely or burn down your business entirely. Before you do either of those things, listen to this episode to learn why your business isn't working and what you need to do to turn it around. Join the Email List

When your business isn't going the way you want, how do you get it back on track? It may be time for a pivot. In this episode, you'll learn the four core steps to pivoting your business to get it back on track, no matter what time of year it is. Plus, you'll hear how Blu is making changes in their business. Join the Email List

In this episode, Blu breaks down the 3 pillars of the Midheaven-Based Business Design framework - exactly what you walk through inside Private Astrologer. Join the Email List

Is your business model working with your astrology... or against it? In this episode, you'll learn the 3 questions to consider how to best align your business to your Midheaven - without boxing yourself into a generic niche or career. Join the Email List   Other Episodes You'll Love: Meet Your Midheaven The Power of Your Midheaven Ruler Define Your Great Work with The 9th House Building Sustainabl...

If you’ve ever followed all the “right” business strategies and still ended up exhausted, uninspired, or disconnected from your work — this episode is for you. In this episode, Blu pulls back the curtain on why they stopped building my business the traditional way and what led me to pivot toward a more soul-aligned, astrology-informed approach. From burnout and cookie-cutter marketing advice to re...

Venus Retrograde is upon us. But it doesn't have to be a scary time for your business. In fact, it could be the thing that you need to shake things up and begin to move forward. In this episode of the Strategic Magic podcast, you'll learn what Venus Retrograde is and how to use it to grow and scale your business. 🎙 WHAT'S IN THE EPISODE 00:00 - Welcome to the episode 01:30 - What is Venus Retrogra...

WTF are the astrology modalities? It's a bit of advanced astrology knowledge, but understanding the astrology modalities can help you connect the dots to bring astrology into your business strategy. In this episode of the Strategic Magic podcast, you'll learn what the three modalities are and how you can use them to establish leadership in your business. 🎙 WHAT'S IN THE EPISODE 00:00 - Welcome to...

Creating converting content is easier than you think. Even after you learn your Primary Content Type, it's important to learn how to make sure your content leads to conversions - whether that's social media followers, email subscribers, or paying clients in your offers. And astrology is here to make the process as simple as possible for you to follow. In this episode of the Strategic Magic podcast...

Simplifying the content creation process starts here. Instead of stretching yourself thin, how about prioritizing your thought leadership into one type of content - your Primary Content Type. In this episode of the Strategic Magic podcast, you'll learn what the Primary Content Types are and how you can find yours. 🎙 WHAT'S IN THE EPISODE 00:00 - Welcome to the episode 00:24 - Beyond Unsustainable...

If selling your services feels like a necessary evil, then this is the episode for you. There's so much pressure to sell in a specific way - mostly in high-pressure launches - that it's easy to forget that selling is so much more than just about revenue. At its core, selling is really about conversion. Getting better at selling in your business comes down to understanding how you can create more c...

Marketing your business is about so much more than just having an account on every social media platform or going viral. Instead of chasing after the myth of consistency, you need a marketing strategy that is sustainable for you and your business. In this episode of the Strategic Magic podcast, I'll walk you through what goes into marketing your business with astrology. 🎙 WHAT'S IN THE EPISODE 00:...

Creating a Signature Offer is NOT an overnight process. Even if you've started your business by experimenting with multiple offers, focusing on a primary Signature Offer is how you establish your expertise and communicate your process of supporting clients. That's why offer development and refinement process are needed in order to create a Signature Offer that truly gets results. Thankfully, astro...