Strategic Growth Podcast

Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we're going to discuss the power of sound in modern communication. We’re talking about podcasts, passive audio, “smart” devices and other audio cues marketing, advertising, public relations and communications professional should utilize. ...

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On today's podcast, we provide pros/cons plus examples of good and bad execution. This is episode #52. We celebrate a full year of the #...

Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and build the communication process. Information everyone needs to know, not just the marketing department. But we're not just talking about def...

Pritch points out the age-old concept "perception is reality" in today's news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news cycles and peer-to-peer communications we all need to be better prepared and ready to go when bad news hits your business, non-profit or persona. It's all a matte...

That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up? By breaking your own model and doing things in new ways. Check your ego and serve your audience. Kyle and Pritch break down the how and why, with examples and thought process behind successfu...

It's easy to fall into the Summertime procrastination trap, but we're here to help you avoid the pitfalls of putting off what needs to be done. Kyle will share the motivation tips that helped him while working at home in 2011-12 and Pritch will add bits of wisdom he learned as a Public Affairs Officer for the Navy Seals. If it's good enough for the Seals, it's good enough for your small business. ...

That's right, we're challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to measure your marketing effectiveness? Let's discuss! Subscribe to the #NeoMarketing podcast on iTunes  http://bit.ly /TheGoldingGroup and videos on YouTube  http://bit.ly/GoldingGroupYouTube . Every week on the #NeoMarketi...

Building off last week's podcast (Ep45: Strategy Starts With Why) we're breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or checked off their To-Do list. Big mistake! So, what's the right order, the plan components and how does all of this add up to a strategy that is effectiv...

Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through the process then you have a much higher chance at positive results. What is the #1 reason so many business leaders fail to work the process in the right way? Too mu...

Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to (effectively) resonate with?  We will have the answer to that question and more when trying to influence others to do something beneficial for your business or organizati...

The key to business success? Not being trapped in the "how we have always done it" mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as you move forward. Technology is changing how business gets done every day. Not just tech businesses, but all businesses. The need for adaptability has never been greater.  So how can you commit to a str...

Have you noticed how combative communication has become? We definitely have! As a follow-up to last week's discussion about the ways to best utilize success, today we discuss how we can make our society a better place with more honest, open and civil discussion and not rhetoric, half-truths and trolling. Communication professionals, business leaders and digital influencers can make a difference in...

What is the key to success? We'll tell you on this episode of the #NeoMarketing Podcast. The topic was inspired by an episode of the #SaturdayMorningHustle podcast our CEO Kyle Golding produces each week.  www.saturdaymorninghustle.com What is the definition of success, and what will you if you reach your own success goals? How will you react, how would success change you and what does you being s...

Pritch has put together an amazing five-part outline for ethical leadership every business owner, manager, decision maker, team member, employee and entrepreneur needs to consider. Listen to the podcast to hear the full details for each of these five categories: 1. Respect Others – It's the Golden Rule 2. Serve Others – Servant leadership in the interest of others 3. Be Just – Concern for fairness...

Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1. Artist are the original storytellers 2. Storytelling is content creation 3. In marketing content is king 4. This is why business needs to embrace artis...

This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a "Listening Tour" of the US concerning membership in PRSA by young professionals.  Pritch and Kyle discuss the impact on a career from continuing education, networking and challenging yourself by interacting with your professional peers. Not just fresh out of school and...

There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. "Everyone" is not your audience. Kyle and Pritch break down how to avoid these pitfalls. Positioning is finding the best way for your business to compete with others in the market by finding and aligning your business strengths in a competitive scenario against the...

We have a special guest on today's podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011. Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says "Content tells, Copy sells and Conversion Copy i...

On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law, the difference between C-Corp and S-Corp filings and more. Joe is a huge advocate (and we agree) of assembling a team of professionals for your personal/family wealth management in the same way you hire...

Pritch and Kyle discuss "lightning round style" the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and how to avoid them.   Pritch's Top 5 Communication Mistakes Spin Is A 4 Letter Word Ethical Lapses (big and small) The Micro-Managing Boss Objectives (that...

There are a plethora of options for entrepreneurs, non-traditional business owners and non-profit organizations can operate without huge upfront cost or commitments. On #NeoMarketing Ep. 35, Kyle and Pritch discuss some of these options including co-working, startup incubators/accelerators, civic and professional organizations. Today's episode was recorded in the co-working space at Project 3810,...

Today we discuss our business advice reading list. Both Pritch and Kyle detail the books they are currently reading and recommending to others. The full list is below, but listen to find out why they like these specific writers and who can benefit from each of the books recommended. Pritch didn't feel comfortable mentioning his book The Comprehensive Public Relations Reader: Function and Practice...

One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative opinions.  If you are going to be a communications professional, entrepreneur or business decision maker then you really need very thick skin. Overly emo...

In this bonus podcast episode, Diana Rogers Jaeger from Love To Appreciate discusses the business benefits of creating a Culture of Appreciation in the workplace. Diana breaks down the competitive advantages and costs savings for recruiting, retention and performance when your corporate culture includes appreciation. We discuss how to orientate these cultural changes based on the company's goals a...

Highlight audio from the #ResultsJunkies North American Tech Tour in Stillwater, OK featuring The Golding Group CEO Kyle Golding speaking very specifically about how to create effective branding for your start-up. This special episode was recorded and edited by Sarah Zubair. Check out her YouTube channel. Sarah's video edit of this episode is on our YouTube Channel  http://bit.ly/GoldingGroupYouTu...