Strategic Growth Podcast

That's right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you have about "waiting for the perfect time" to start your next great podcast series. Strategy, successful examples, tactical advice. Podcast we reference is this video include:The #SaturdayMoringHustle http://bit.ly/SatMornHustle...

After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We also discuss international marketing, value-added services and (of course) Italian wine. On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications incl...

Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business structure and creating very effective corporate culture. She does all this by staying true to herself, her staff and the ideas behind the Better Business Bu...

While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the #NeoMarketing podcast. This episode we talk with Vicki Langford, VP of Resonance, Inc. (DD Audio, Digital Designs, Soundqubed) and Partner of Project 3810. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day jo...

This episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK. From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the...

While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the podcast. This episode we talk with two great Oklahoma City business professionals, both working to make Oklahoma a better place to start and run a business. Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss th...

Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before you work hard. How do you know you're being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 yea...

In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection from your clients, customers, vendors and especially your employees can be extremely informative and powerful IF you (person in charge) are willing to LISTEN. On the #NeoMarketing podcast, The Golding Group pa...

One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or even minutes to push back on rumors, gossip and hearsay. So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the bas...

Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a special guest interview with Apollo Woods, Founder of OKC Black Eats and the NE OKC Developers Conference. Then we'll discuss the DD Audio #SpeakerSeries on 5/2/19 featuring internationally known yoga teacher Alli...

Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for news, your corporate communication needs to be on point and prepared. When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crim...

It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on research, market analysis and experience. So why do so many people try to run a business without all the necessary pieces? How can you avoid these costly mistakes? That's what we'll discuss on thi...

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world of high fashion that have been in the news recently. Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of...

We're on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes "Adapt or Die". Business practices that have worked in the past don't necessarily work in 2019 (and beyond). Changes in the economy, technology, consumer attention, competition, communication, etc…. have all created opportunities for...

You don't need to enroll in an MBA program to develop your professional career skill set. On the #NeoMarketing Podcast Ep64, "The Professor" Pritch Pritchard, APR breaks down how to incorporate professional development into your routine to be effective and efficient while developing talents and acumen to grow your professional potential. This solid advice applies to entrepreneurs, those fresh out...

We begin a little explicit this week, but it's for a good reason. So many people need to stop letting BS (from others and in your own head) stop you or even slow you down from setting goals and then pursuing excellence. Don't wrap your whole self-identity in your job title, pay scale, awards or other external situations because there are way too many dynamics out of your control. If you're a worki...

We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don't translate so well on social media, like humor and sarcasm. A great example is this tweet from the UPS Store at Christmas (2018): "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding." Really UPS? That's more Grinch than Christmas The...

New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea "Culture Eats Strategy for Breakfast/Lunch". Our CEO Kyle Golding makes the definitive statement: "That's just stupid!" The Golding Group partners will debate the merits of strategy, corporate culture and the value of each. Which comes first, is more important and n...

On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. "The Three Minute Drill is a compact, direct process for giving those you help focused, accurate, and complete information – framed in a strategic way – from which to choose a course of action."...

In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win partnerships, authentic community building and engagement is the best path forward in 2019 (and beyond). On each episode of the #NeoMarketing p...

Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of managing each aspect of Crisis Communication. We also challenge PR and communication professionals to proactively develop the relationships, mentors a...

Today we're discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings to major success via a business incubator. After that, our CEO Kyle Golding will tell you his prediction for the most important business activity for 2019.  Pritch...

Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as to how to best deliver the message of “Why”. Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, b...

The power of audio started with radio, commercial jingles and the record business. But we don't listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the very artist that supports it now. The system was always rigged against musicians in favor of the record companies. It's time the artist took it back. The latest advances in recording tech...

On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek's book "Start With Why". The guys discuss the motivation behind great business decision-making and how not knowing "Why" most often leads to bad thought processes. Plenty of examples and tips for incorporating these ideas into any business, non-profit or brand. The reason behind the #NeoMarketing...