Strata Studios

On this episode of Strata Stories , we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023.  For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice. They dive into:  1. The advantages of niching down and how to pick your niche. 2. How to de...

On this episode of Strata Stories , Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. If you've ever wondered how to leverage your clinical background beyond patient care, this episode is for you. Paul and Dana discuss how therapists can: 1. Prepare to properly transition to non-clinical roles 2. Cultivate relationships with career advocates and sponsors 3. Pr...

This week on Strata Stories , Paul sits down with Michael Silva, a PT business coach and consultant, about how to build a thriving referral network without relying solely on physician referrals. They dive into key strategies for growing your clinic, including: 1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of ref...

This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness. Rafi brings a grounded, real-world perspective on leadership that every clinic owner needs to hear. They unpack the challenges and opportunities of leading people well, especially when the stakes are high. Inside this episode: 1. The conversations that actually improve employee retention 2. Wh...

This week on Strata Stories , Paul Singh, sits down with Lindsay DeLong, Founder of EquipMeOT and a true expert in social media, engagement, and online community building. They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection: They also explore: 1. How to focus on real engagement instead of chasing empty metrics 2. Why great content with...

This week on Strata Stories , we sit down with Adam Robin—Practice Owner and Business Coach—to dive into the real reasons many private practices get stuck. We unpack the 3 most common problems clinic owners face: 1. Overscheduling and ineffective patient care delegation 2. A weak sales process (and even weaker sales training) 3. Lack of clean, organized, and objective data to make smart decisions...

This week on Strata Stories , Amit Gaglani, PT and Founder of AG Management Consulting, shares his insights on how clinic owners can navigate financial challenges and stay safe in the face of uncertainty. They break down:   1. How to help clinic owners act, not react, with their finances  2. Strategies to manage cash flow throughout the year, from deductibles to patient payments  3. Mindset shifts...

On this episode of Strata Stories , Paul Singh, CEO of StrataPT, sits down with Lance Gross, Owner of GTS Physical Therapy to discuss best billing practices for clinic growth.  They explore: 1) Strategies to get clinicians fully invested in accurate billing training 2) Ethical and legal approaches to correcting underbilling 3) Adapting to local market trends for sustained growth 4) Boosting revenu...

On this episode of Strata Stories , Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. They dive into: 1. Why PCPs and PTs need shared incentives for better patient outcomes 2. The ongoing confusion around Direct Access and why referrals still dominate 3. How PTs can stay ahead of policy shifts and healthcare trends Connect with her on LinkedIn here! Strata Sto...

On this episode of Strata Stories , Paul sits down with Frank Benedetto, Founder of The Honey Badger Project, to discuss key strategies for physical therapists and practice owners. They dive into: 1) The role of physical therapists in addressing the chronic disease epidemic in the U.S. 2) How new grads and business owners can innovate and implement time-leveraged strategies for growth 3) Applying...

On this episode of Strata Stories , Paul sits down with Zack Pevnick, President of California Therapy Services, to break down the real opportunities (and challenges) in Home Health Physical Therapy. Zach and Paul Discuss: 1) Diversify Revenue and Staffing To Withstand Policy Changes 2) Acquire More Patients and Increase Their Value 3) How to Market Correctly to Home Health Agencies  Strata Stories...

On this episode of Strata Stories , Paul talks with Michael Silva, a PT Business Coach & Consultant  Michael and Paul Discuss: 1) How to create truly personalized, patient-centered care 2) Building stronger psychological connections to drive motivation 3) Standing out through exceptional patient experiences 4) Achieving business success by focusing on customers Strata Stories are conversations...

On this episode of Strata Stories , Paul talks with Jerry Durham, a PT and the CEO of the Client Experience Company. Jerry and Paul Discuss: 1) Leveraging patient engagement to enhance retention and outcomes 2) Tracking and reducing patient drop-off rates 3) Evaluating "Current State Metrics" to measure clinic success 4) Driving growth through data-driven decision-making Strata Stories are convers...

On this episode of Strata Stories , Paul talks with Brian Wolfe & Owen Campbell, founders of PhysioGrowth Consulting LLC. Together they break down: 1. How to compete for attention in an overcrowded market 2. The urgency behind smarter healthcare marketing 3. Why entrepreneurial thinking is the key to long-term success 4. Tech-driven strategies transforming healthcare delivery Strata Stories ar...

On this episode of Strata Stories , we talk with Justin Stiver, the Owner of Total Therapy Florida. We explore how to: 1. Manage referral quality for financial sustainability. 2. Build proactive relationships with decision-makers. 3. Leverage targeted marketing for account growth. 4. Position private practices for ACO partnerships. Strata Stories are conversations between Strata's CEO, Paul Singh...

On this episode of Strata Stories , we talk with Ari Ginsberg, The Founder of Communicatient We discuss how to use behavioral psychology to: 1. Improve the patient experience 2. Enhance trust and communication with providers 3. Reframe healthcare practices  Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therap...

On this episode of Strata Stories , we talk with Lindsay DeLong, The Founder of EquipMeOT. We explore how to: 1. Create highly engaging and authentic healthcare content  2. Educate and entertain all generations about health and rehabilitation 3. Bridge the gap between patients and providers with content Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT &...

On this episode of Strata Stories , we talk with Nicole Poppert and Stephanie Mayer, Founders of The Note Ninjas. We dive into: 1. How to write proficient, skilled, and audit-proof clinical notes.  2. Potential red-flags when using AI tools on documentation. 3. How to reduce documentation time and increase work-life balance.  4. The potential of note gamification to increase engagement and efficie...

On this episode of Strata Stories, we talk with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. Paul and Dana dive into: 1. The real reason prior authorizations exist and how to adapt 2. Lessons from optometrists and podiatrists to change public perspective 3. How to get doctors to think “therapy first” 4. Using data to prove therapy’s value and win over payers Connect with...

On this episode of Strata Stories, we talk with Cindy Weinberger the owner of Mobile Therapy Group, LLC In this episode, we discuss: 1. Overcoming personal challenges while running a business 2. Strategic delegation and team building 3. Reducing dependency on the business owner 4. Adapting to change and embracing technology Connect with Cindy on LinkedIn here!   Strata Stories are conversations be...

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness  We dive into: 1. The role of private equity in healthcare and why it's such a key player 2. How small practices can succeed amidst larger healthcare systems 3. Shifting your mindset from survival mode to building a sustainable, enjoyable business Connect with Rafi on LinkedIn here!...

On this episode of Strata Stories, we talk with Eric Fiedler, the Physical Therapy Clinic Director at Bone and Joint Surgery. We dive into:  1. Building in-house referral clinics with partnered surgeons  2. Strengthening physician relationships while staying compliant with Stark Laws 3. Creating sport-specific rehab programs for professional athletes Strata Stories are conversations between Strata...

On this episode of Strata Stories, we talk with Justin Stiver, the owner of Total Therapy Florida. We dive into:  1. Justin's exact content strategy for his PT clinics 2. And how to re-engage past patients (COPY THIS TACTIC!)  Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches...

On this episode of Strata Stories, we talk with Dana Strauss, a Health Policy and Government Affairs Professional. Paul and Dana dive into: 1. Leveraging Data to Identify Cost-Saving Opportunities 2. Collaborating with Primary Care Providers in Value-Based Contracts 3. Piloting Small-Scale Programs to Test Value-Based Care Models Connect with her on LinkedIn here! Strata Stories are conversations...

On this episode of Strata Stories, we talk with Daniel Hirsch, the CEO of the Client Experience Company In this episode, Paul and Daniel discuss: 1. How the Medicare 2025 Final Rule's reimbursement cuts challenge clinics to stay profitable while maintaining high-quality care. 2. Why stricter compliance standards make efficiency and accuracy crucial to avoid denials and audits. 3. The shift to valu...