Storytelling Way To New Value

If you are an f&b founder with scattered messaging acrossyour website sales team and social media youre not alone This exact challenge is plaguing ontario f&b companiesat the $8-15M level, success has outpaced strategic brand development, leaving dangerous gaps in market positioning In this conversation, Karla Congson and i break down how AIdemocratizes brand creation for small businesses...

David Pullara drops truth about brand storytelling that'll make you rethink everything you thought you knew about building a business. A simple reality check: "Companies spend 40-50 hours a week thinking about their product, but consumers see it for 2 seconds in their peripheral vision" Why this matters for your brand: Most founders can't answer "why should people care?&quot...

When rules, culture, and regulations explore how powerful brands are built in highly restricted markets — from Iran to global organizations — through deep consumer insight, cultural intelligence, and storytelling that goes beyond words. A must-watch conversation for marketers, founders, and brand leaders navigating complex markets.

In this discussion, Wieden+Kennedy strategist Elliott pulls back the curtain on how the world's most successful brands are built. He reveals why brilliant execution eats strategy for breakfast, how Dollar Shave Club disrupted an impossible category with one video, and the creative framework behind McDonald's historic turnaround that drove massive growth. Stop trading margins for market sha...

Your brand probably isn't Nike. And it doesn't have AMD's billion-dollar microchip story. So how do you make your "technical" or "unsexy" story actually compelling? I sat down with Sasha Marinkovic, Global Marketing Director Consumer at AMD, to tackle the #1 challenge every brand faces: turning complex facts into emotional connection. What we cover:• Why it's &q...

David Kincaid joins Pedja at podcast debut! How do we effectively build brand? What's important for business growth? How does storytelling create a way to new value?