Storytelling for Engagement

Let's explore what effective Public Relations really looks like and why it is a long-term strategy, not a one-off tactic. We talk with Nelson Hudes about the importance of building relationships with media over time, understanding what makes your brand truly unique, and identifying what is genuinely newsworthy rather than self-promotional. Connect with Nelson: https://www.linkedin.com/in/nels...

When Leonilda joined Catholic Community Services of York Region (CCSYR) she knew the importance of storytelling for not-for-profits. The first part of the task was to share the stories of newcomer women of resilience, like Anna from Ukraine. The second part was to tell the stories of impact of the CCSYR programs. Connect with Leonilda: https://www.linkedin.com/in/nildalnpconsulting/ Connect with M...

At the heart of every product, every interaction, every sale is a person, are people, and as humans, we are wired to connect with others.  Today we talk to Trevor Stooke from Agenda Marketing about people-based marketing, people-based design and what it means for authenticity and brand storytelling. Connect with Trevor:  https://www.linkedin.com/in/trevorstooke/ Connect with Miranda: https://www.l...

In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how...

Today we are excited to share our conversation with photographer and visibility strategist, Bonnie Dickson. She speaks about using photography in your brand strategy and in your story, humanizing your content and using original photos to help tell your story in a way that truly stands out. Connect with Bonnie: https://www.linkedin.com/in/bdickson/ Connect with Miranda: https://www.linkedin.com/in/...

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences. Connect with Ruth: https://ca.linkedin.com/in/ruthbay Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor...

Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice ove...

Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee -  when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you t...

In this episode Joel Mandelbaum takes us on his digital journey, from being a high school entrepreneur to selling his very successful transportation courier company to a competitor. That’s when his Aha! moment happened, his competitor knew more than him about digital marketing and Joel was being left behind. Joel now acts as a "Digital Sherpa" to guide business owners through the modern...

In this episode we talk with Parm Chohan of Conquer Leadership. He works with aspiring and established leaders to optimize peak performance through leadership development, team building and coaching. We discusses why your Mission, Vision and Values are so important to serve as a framework for decision making, and why communication is the first building block to leadership. We being it home with ha...

Miranda and Jessica cover the gamut of content for various social media platforms. The nurture… the nurture element of like using LinkedIn or emails is really big because if you’re high ticket, they’re not going to buy. They’re going to need maybe like 10 to 20 touchpoints with you. They’re going to need case studies. So this is where the repurposing comes in, right? You have that video shoot from...

Welcome back to our Video Storytelling for Community Engagement podcast. Today Miranda talks with the participants of our "Invisible in the Hills" pilot episode produced for Stories for Caregivers, Funded by Telus. And we celebrate Autism Awareness Month. We chat with Vivian, the parent and primary caregiver for her autistic son, Solomon; Breanne from Fiddlehead Care Farm that offers the...

Welcome back. This is a recording of the panel discussion from the online premiere of Between Worlds. You'll hear from surfer, life coach and Aloha Award recipient Chris Dennis, Director of the film James O'Connor and Kacie Gonzalez and Duane Kenny, who were part of the dedicated team of brave people who brought Chris's story to the big screen and really opened the door on his journ...

Join us as we explore the power of content with our special guest and friend Andrew James, co-founder of STREAMS Community Hub in Shelburne Ontario. Well, at the end of the day, whether you're selling a product or providing a service, real connects to real, heart connects to heart. And if you can just open your heart and share truth, it will connect with somebody. It will resonate with somebo...

Listen to the panel discussion from the online Premiere of The Edge | Bruce Anderson - Natural Humanship. This project quickly evolved from a short video promo to an award winning documentary on humans as stewards of the earth. From Video Promos to... Award-Winning Films Content Strategy Natural Humanship Featuring: Hugh Blanc James O’Connor Bruce Anderson Hosted by Julianne Neal I met Bruce once...

Join the AOS team to begin exploring the world of content strategy - and where stakeholder storytelling fits in to the plan. Introduction to Content Strategy Stakeholder Storytelling Community Voices and Endorsements Featuring: Hugh Blanc James O'Connor Hosted by Julianne Neal I said to somebody the other day. Content strategy is basically just like a business plan. People say "yes, cont...

Explore 15 years at The Art of Storytelling Inc. helping businesses find and tell their stories.  Video and photography production Communications User generated content AOS Content Cloud App The future of storytelling Insights from AOS' founders Featuring: Miranda O’Connor, James O’Connor Hosted by: Julianne Neal We’ve kind of settled on this niche because we know that this is what gives us o...