Storytelling For Business

Well, that’s it! We have reached the final episode of season 3, it’s time for a toolkit! During season 3 we’ve heard powerful, personal, and practical insights from all my brilliant guests who know how to tell stories that truly connect. Let’s explore their stories together in this rather insightful toolkit, yes, I’ve even created an acronym to help you remember it: S.T.O.R.Y. From self-awareness...

What is your inner story? We all carry stories inside us, some that empower, and others that quietly hold us back. In this episode, I sit down with Helen O’Grady, former specialist children’s nurse and now a Master Executive Coach. Helen has spent decades helping people navigate complex emotional terrain, first in hospital wards, and now in boardrooms and coaching spaces. Her mission is to help pr...

What if your marketing wasn’t just good — but magnetic ? As businesses, we are always trying to attract new clients. Today’s guest believes that your magnetism is the key. In this episode, I chat with the fabulous Giada Nizzoli , a Marketing Message Mentor and Strategist who helps business owners connect with their ideal clients through clear, story-led messaging that feels good and gets results....

Can a coal mine save the planet and local communities? Well, my guest Lisa Ward , a trailblazing changemaker, political strategist, and Co-Owner & President of H2O Energy USA definitely thinks so. Based in Alabama, Lisa has seen the hardships caused by a changing political and environmental world on the people around her. The solution she believes in, and champions with everything she has, is...

If the thought of filming yourself to share your story makes you cringe, this episode is for you. I am joined by the wonderful Andy Greenhouse, Creative Director, and founder of Selfie Video School, and all-round storytelling powerhouse. Andy has created content for the likes of Vogue, John Lewis, and Amex, but he’s equally passionate about helping everyday business owners tap into the power of vi...

1 million people in the UK live with dementia. 600,000 people are carers for people living with dementia. That is a huge amount of the population. But what if you could ease the loneliness, ease the stress, and bring back a spark of recognition for someone battling dementia — all through the power of stories? In this profoundly moving episode , Louise Callin, founder of ReeLife Conversations, shar...

Think podcasting is just another marketing trend? Think again. In this episode we dive into how podcasting—done right—can become one of the most powerful tools in your business storytelling arsenal. I am joined by the brilliant Natalie Jamieson: podcast creative, Q&A host, culture journalist, and all-around podcast powerhouse. With a background in radio and a portfolio that includes shows for...

What if the secret to transforming your business isn't in your spreadsheets, but in the stories you tell? Meet David Pullan and Sarah Jane McKechnie, the dynamic duo known as The Story Spotters, who've cracked the code on why some leaders inspire unwavering loyalty while others struggle to get their teams to listen. Spoiler: It’s all about stories. David and Sarah Jane share their powerful 'Dream,...

It’s nearly Christmas! Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life. Santa! So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel! Hollie explores how Santa’s narrative has evolved over time and the moment she thought the brand was over, brought down by Miracle of 34th S...

Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standin...

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or t...

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience.  Key Takeaways: Everyone's attention span is short, making entertainment a crucial factor i...

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authenticity, the power of connecting and commenting as...

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote...

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films. So she knows a thing or two about creativity and...

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for op...

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller.  Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her o...

Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too.  You can’t call this podcast bland!&...

This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published.  Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways f...

Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories. It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience. Guest Information H...

Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns.  So when you are storytelling for business, how do you avoid being cast as that stereotypical person? Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to ex...

Some of the most memorable stories are told out loud. In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way? Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio...

Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received. But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England. He tells Katie Flamman how he dealt with the backlash from his most expe...

Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic. But can you do that without oversharing and scaring away your audience and potential clients? Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts....

Impact. You know it’s important, but how do you make impact when storytelling for business? In this episode Katie Flamman chats with Chris Lomas from the Charity Hope4.  He shares how being real and relatable on LinkedIn has helped them grow their community. He also emphasises his focus on forming relationships rather than constantly begging for support. Key Takeaways The power of storytellin...