Matt Zaun

Stories With Traction

Business EN ↓ 205 episodes

The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

Author

Matt Zaun

Category

Business

Podcast website

www.storieswithtraction.com

Latest episode

Jun 30, 2026

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Episodes

Part 1 | What is Corporate Social Responsibility? 05.08.2022

SHOW NOTES: SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the next 3 episodes, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes! SUMMARY: In...

Gamification in Business 29.07.2022

SHOW NOTES: SUMMARY: In this episode, Andrew Phelps and Matt Zaun talk about how using games can spur on more interaction with your team, and how this will lead to a company culture of storytelling. ANDREW PHELPS BIO: Andrew is the co-founder and CEO of IncentivePilot.  He shows organizations, through games, how they can radically boost revenues and save time with enterprise incentive programs and...

Surge of Storytelling on LinkedIn 22.07.2022

SHOW NOTES: SUMMARY: In this episode, Atlas Katari and Matt Zaun talk about how to get your mind in a creative state in order to have a surge of storytelling on LinkedIn. ATLAS KATARI BIO: Atlas is the owner of Katari Creative, which is a B2B creative marketing agency that focuses on bold branding - complete with your stories. For more info, check Atlas here: https://www.linkedin.com/in/atlaskatar...

Culture of Giving 15.07.2022

SHOW NOTES: SUMMARY: In this episode, Katherine O’Donnell and Matt Zaun talk about Corporate Social Responsibility and how companies can use this to not only help their communities but also win the talent war. KATHERINE O’DONNELL BIO: Katherine worked in the nonprofit sector for more than 17 years, and for 12 of those years she was the Director of Development and Communications. She understands th...

Is Your Company Ready for a Crisis? 08.07.2022

SHOW NOTES: SUMMARY: In this episode, Gina Furia Rubel and Matt Zaun talk about why every company needs a Crisis Response Team. GINA FURIA RUBEL BIO: Gina is the President and CEO of Furia Rubel Communications, Inc., where she specializes in High-Stakes Public Relations and Reputation & Crisis Management.  Her organization was named the #1 Legal Marketing Agency in the entire Philadelphia regi...

Company Culture Statement Needed 01.07.2022

SHOW NOTES: SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about why EVERY company needs a Culture Statement and what that entails. RICARDO GONZALEZ BIO: Ricardo is an expert in multi-cultural leadership and cultural communications.  He has consulted for many multi-national and Fortune 500 companies, and his goal is to help organizations and individuals develop healthy cultural mind...

Leadership Development is Key 24.06.2022

SHOW NOTES: SUMMARY: In this episode, Megan Galloway and Matt Zaun talk about the importance of leadership development. MEGAN GALLOWAY BIO: Megan is on a mission to make the workplace a more human, kind, and authentic place for people and future generations to thrive. For more info, check out Megan here: https://www.linkedin.com/in/megalloway/ https://www.getcampfire.com/ MATT ZAUN BIO: Matt is an...

The Power of Debriefing 17.06.2022

SHOW NOTES: SUMMARY: In this episode, Chris Banks shares stories during his time in the Navy, and how these experiences prepared him to lead in business. CHRIS BANKS BIO: Chris is the President of Banks Industrial Group, which specializes in bulk storage tank insulation, industrial polymer and epoxy coatings, concrete repair, safety crossovers, pipe insulation, and repair services. For more info,...

Winning at Digital Marketing 10.06.2022

SHOW NOTES: SUMMARY: In this episode, Tom Armitage and Matt Zaun talk about digital marketing strategies, and how you need to be focused on the specific stories you’re telling your customers. TOM ARMITAGE BIO: Tom is the digital marketing playmaker, and he loves helping people use their God-given talents to make the best use of their time on earth. PROFESSIONAL: Worked in non-profit, corporate &am...

The Power of Vulnerability 03.06.2022

SHOW NOTES: SUMMARY: In this episode, Carl Shawn Watkins and Matt Zaun talk about the power of vulnerability. CARL SHAWN WATKINS BIO: Carl has over 25 years of business leadership and business culture fortitude in the financial, mortgage, and legal services arena. He now empowers executives and leaders on how to transform their vulnerability into a superpower.  For more info, check out Carl here:...

Solid Business Playbook 27.05.2022

SHOW NOTES: SUMMARY: In this episode, Kiva Slade and Matt Zaun talk about the importance of having a solid business playbook for your company.  KIVA SLADE: Kiva combines strategic planning skills and her detail-oriented nature to manage the operations of 6+ figure online business owners freeing them up to make a bigger impact on the world. For more info, check out Kiva here: https://www.the516coll...

How to Radically Reduce Your Stress 20.05.2022

SHOW NOTES: SUMMARY: In this episode, Dr. Katie Nall and Matt Zaun talk about the stress that people bring on by telling themselves negative stories, and what they can do to combat this challenge.  DR. KATIE NALL BIO: Dr. Katie is an author, speaker, and Master EFT practitioner.  She creates long-lasting change in the lives of the people in her audience. A sought-after speaker for colleges and uni...

Clarity, Reflection, and Trauma 13.05.2022

SHOW NOTES: SUMMARY: In this episode, Kianna Sadge and Matt Zaun talk about clarity, reflection, and trauma. KIANNAA SADGE BIO: Kiannaa is a fearless communicator who teaches others how to gain profound change by developing the most important relationship we will ever have: the one within ourselves.   She works with people to become leaders of change. Leaders who know how to serve our world in a c...

How to Use AI to Craft the Right Stories 06.05.2022

SHOW NOTES: SUMMARY: In this episode, Denise Murtha Bachmann and Matt Zaun talk about how companies can use AI to craft the right stories to tell their customers.  DENISE MURTHA BACHMANN BIO: Denise is a Senior Account Executive at Clarifai.  She focuses on using AI to enhance companies’ customer experience, effectiveness, and to reduce operational costs.  For more info, check out Denise here | ht...

The Impact of Mindfulness 27.04.2022

SHOW NOTES: SUMMARY: In this episode, Harriet Stein and Matt Zaun talk about the impact of mindfulness and why some of the most important stories are the ones we tell ourselves.   HARRIET STEIN BIO: Harriet is the Founder and President of Big Toe In The Water. She has designed and delivered more than 70 Mindfulness programs to over 5,000 employees at J&J, presented at internal leadership summi...

How to Survive Supply Chain Issues 18.04.2022

SHOW NOTES: SUMMARY: In this episode, Josh Renicker shares stories regarding supply chain issues (changes), and how he overcomes them.  JOSH RENICKER BIO: Josh is the Chief Operating Officer of Energy Access, which is the industry leader in battery charging technology.  For more info, check out Josh here:  https://www.linkedin.com/in/jkrenicker/ https://www.energyaccess.com/ MATT ZAUN BIO: Matt is...

The Man in the Ditch 01.04.2022

SHOW NOTES: SUMMARY: In this episode, Mike Bassett and Matt Zaun talk about life-changing moments, and what happened when Mike found himself in a massive ditch.     MIKE BASSETT BIO: Mike is the owner of the Bassett Firm in Dallas, Texas, and he’s the author of The Man in the Ditch. You can find more info on Mike’s book here: https://themanintheditch.com/ For more info on Mike, check here: https:/...

Radically Improve Your Public Speaking Skills 13.03.2022

SHOW NOTES: SUMMARY: In this episode, Brenden Kumarasamy and Matt Zaun talk about how YOU can radically improve your public speaking skills.   BRENDEN KUMARASAMY BIO: Brenden helps ambitious executives & coaches become TOP 1% communicators in their industries. For more info, check out Brenden here: https://www.linkedin.com/in/brendenkumarasamy/ https://www.youtube.com/c/MasterTalks https://www...

Personal Branding 04.03.2022

SHOW NOTES: SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about the power of personal branding.   MICHELLE GRIFFIN BIO: Michelle helps professionals and entrepreneurs step out and be seen as leaders in their space with her authority-focused personal branding and LinkedIn marketing coaching, speaking, and training programs. For more info, check out Michelle here: https://www.linkedi...

The Art of Casual Conversations on LinkedIn 26.02.2022

SHOW NOTES: SUMMARY: In this episode, Dan Mott and Matt Zaun talk about the art of casual conversations on LinkedIn and how to leverage this to build relationships and land more business.  DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist.  Dan helps people turn content into followers and fans into customers.   If you want to radically boost your sa...

Accelerate Alaska 21.02.2022

SHOW NOTES: SUMMARY: In this episode, Ross Johnston, Joey Bosworth, and I talk about Accelerate Alaska’s mission, and how other community leaders can start their own conferences.  ROSS JOHNSTON BIO: Ross is an entrepreneur, marketer, and ecosystem developer. He founded North By North, Accelerate: Alaska, Ignitor, and a few other events focused on making entrepreneurs prosper. For more info, check...

SmartHustle vs. Those that are Spinning Their Wheels 07.02.2022

SHOW NOTES: SUMMARY: In this episode, Ramon Ray and I talk about the difference between SmartHustle, and those that are just spinning their wheels.  RAMON RAY BIO: Ramon is the author of Celebrity CEO - How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand.  In addition, Ramon is a keynote speaker, and the founder of Smart Hustle Media.   For more info, check out Ramon her...

Cut YOUR Email Inbox by 43% 26.01.2022

SHOW NOTES: SUMMARY: In this episode, Melissa Moody and I talk about Gated and how you can cut your email inbox by 43%! MELISSA MOODY BIO: Melissa is a Founder and the Head of Marketing at Gated, which is on a mission to improve email for everyone.  For more info, check out the Gated website, and Melissa’s LinkedIn page | https://www.gated.com/ https://www.linkedin.com/in/melissammoody/ MATT ZAUN...

Focus on YOUR Health this Year 09.01.2022

SHOW NOTES:  It’s January. You promised yourself during the holidays that you would lose weight and get healthy in the New Year. You were so excited to start 2022 off right! For a week, you rocked it, but then it got tough. After a while, you set into your old ways and gave up on your New Year’s Resolution.  . If this resonates with you, then this podcast episode is for YOU!  . We've all been...

The Picture of a CEO 03.01.2022

SHOW NOTES: In this episode, I have a fascinating conversation with Sean Carter, the President, and CEO of NEACH.  Not only do we talk about his story and business, but we talk about what it actually means to be a CEO.  Unfortunately, Hollywood, our culture, and even business schools get the true picture of what it means to be a business leader wrong.  In this episode, Sean explains.  Enjoy! You c...

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