Stories From the Top

In this solo episode of Stories From the Top, Matt and Jeremy from Edge of Cinema discuss AI's impact on marketing. They talk about the developments in generative AI including Google's VEO 3, how AI is being implemented in the marketing industry, and why AI generated content may or may not be good for your brand. To learn more about Edge of Cinema, visit www.edgeofcinema.com © 2025 edgeofcinema.co...

Joel Hodgson is the creator of the cult classic, Mystery Science Theater 3000. In this episode, Joel walks us through his early days in magic and comedy, the evolution of his creative voice, and the story of how MST3K came to life. Joel also offers advice for breaking into the creative business, as well as a sneak peek into his upcoming documentary project. To learn more about Joel and his upcomin...

In this solo episode of Stories From the Top, Matt and Jeremy from Edge of Cinema sit down to chat about brand stories, the importance of brands in marketing campaigns, best platforms for sharing your brand, and more. To learn more about Edge of Cinema, visit www.edgeofcinema.com © 2025 edgeofcinema.com Hosted on Acast. See acast.com/privacy for more information.

Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza breaks down the different types of crisis communications, how to prepare your clients for dealing with a potential crisis, putting togeth...

Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza explains her process to finding her clients’ target market’s, strategies for cold lead outreach, how to drive clients to engagement, and...

Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza shares about her journey from her early career to growing a successful marketing and public relations agency. She speaks on her strategie...

Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike breaks down how he handles measuring success of client experience, how to identify and deal with weaknesses within client experience, and strategies that business leaders can implement to improve client experience within their organizations. To learn more...

Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares what steps he has taken to build a thriving team, how humor and emotional awareness have helped him grow as a successful leader, and how he has used the Entrepreneurial Operating System (EOS) to develop and grow his business. To learn more about Mik...

Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares his journey from his early career plans to leading a successful design and build firm. Mike dives into the challenges of running a growing business, the strategies that have helped Custom Craft thrive, and the future plans of his growing business. T...

Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning their journey. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.co...

Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s strategies to successful national product distribution, the challenges of getting products onto the shelves of major retailers, and the future of national distribution. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcine...

In this episode we sit down to speak with Amy Zitelman, the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. We discuss Amy's start in the industry, the challenges of running a unique food product business, and business strategies that have helped her grow her business over the years. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2...

Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode we define what experimental marketing is, discuss strategies for building creative campaigns, and share real-life examples of both successful experiments and surprising flops. Plus, we dive into how to track success and weigh the benefits of experimental vs. traditional a...

Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode, we explore the art behind email marketing. Sarah breaks down her strategies in creating an effective email campaign, getting your content in front of the right audience, as well as  finding the right platform to build your campaign. To learn more about Sarah and Gro...

In this episode, we sit down with Sarah Stockdale, the founder and CEO of Growclass, an online growth marketing training program and community. We dive into Sarah’s path to becoming a successful marketer, explore Growclass’s unique business model, and learn about the impactful marketing campaigns that double as proof of concept for her courses. To learn more about Sarah and Growclass, visit www.gr...

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we dive into the topic of using customer referrals in your marketing strategy, creating engaging content featuring actual clients, and the importance of listening to your customers needs. To learn more about Katie and First Resource Bank, visit firstresourcebank.com . © 2024 edgeofcinema.com Hosted on Acast. See ac...

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we explore the importance of being involved in your community, how community marketing differs from other marketing channels, and the benefits of taking part in and sponsoring community events. To learn more about Katie and First Resource Bank, visit firstresourcebank.com . © 2024 edgeofcinema.com Hosted on Acast....

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we learn about Katie's approach to marketing strategies for a community bank, measuring success across marketing campaigns, and utilizing different marketing channels. To learn more about Katie and First Resource Bank, visit firstresourcebank.com . © 2024 edgeofcinema.com Hosted on Acast. See acast.com/privacy for...

Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode we discuss how to find the right influencer, creative ways of building relationships within different communities, and strategies on how to reach out to influencers. To learn more about Lauren and her business, follow her on Linkedin. © 2024 edgeofcinema.com Hosted on Acast. See acast...

Episode 37 - Lauren Roth - Influencer Marketing: Scrappy Budget  Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode, we discuss figuring out an influencer marketing budget, understanding what you’re looking to get out of your marketing campaign, and how to get the most out of your budget. To learn more about Lauren and her busine...

Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode, we discuss the ins and outs of influencer marketing from finding the right influencer for your brand to creating content and setting up a successful branding  campaign. To learn more about Lauren and her business, follow her on Linkedin. © 2024 edgeofcinema.com Hosted on Acast....

Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we explore the science of public speaking, tips to engage an audience, and strategies for more effective virtual meetings. To learn more about Matt and his business, visit storieswithtraction.com . © 2024 edgeofcinema.com Hosted on Acast. See acast.com/privacy for mo...

Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we discuss the power of storytelling in business, tips to identify great stories, and how to bring stories into your messaging strategy. To learn more about Matt and his business, visit storieswithtraction.com . © 2024 edgeofcinema.com Hosted on Acast. See acast.com/...

Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we discuss Matt’s start in storytelling, the science of public speaking, and how to turn your stories into relationship building tools. To learn more about Matt and his business, visit storieswithtraction.com . © 2024 edgeofcinema.com Hosted on Acast. See acast.com/p...

Dennis Carol is the founder of Premier NLP Life Coaching. In this episode, we break down depression and anxiety; how they’re created in our minds, and practical steps to totally eliminate them. To learn more about Dennis and his business, visit westchesterpalifecoach.com . © 2024 edgeofcinema.com Hosted on Acast. See acast.com/privacy for more information.