Stop Waffling & Start Selling

In this episode of Stop Waffling, Start Selling , we open the door to Human Design, not as something abstract or overly spiritual, but as a practical way to understand how you work, sell, and build a business that fits you. I’m joined by Kerstin Grünling, Human Design mentor, Splenic Projector, and award-winning personal brand photographer. Kerstin has a rare ability to see people with clarity, no...

I’m joined by Shelly Shulman, someone I would genuinely describe as a unicorn in the online business space. Shelly brings together strategy, systems, and mindset in a way that actually works in real life. Not just when everything is going well, but when life happens, energy dips, or things don’t go to plan. Her work is about building the backbone of your business. The structure that holds everythi...

In this episode of Stop Waffling, Start Selling , Sandra is joined by hypnotherapist and behavioural change specialist Paul Wilson to unpack why so many people feel stuck and what actually creates change. Paul shares his approach to helping people break patterns quickly by reconnecting with their own internal resources, rather than relying on long-term coping strategies. Sandra brings a personal l...

I’m joined by Abigail Langridge, and this is a conversation that goes far beyond traditional time management. Abigail has played a significant role in my own journey. Years ago, when I was trying to do everything at once and feeling completely overwhelmed, she helped me create a way of working that actually allowed me to breathe again. In this episode, we talk about what time management really mea...

Welcome back to the next Series of Stop Waffling and Start Selling. In this episode I am joined by Dawn Baxter, founder and owner of Beyond the Dawn Digital, who helped me to see the power of podcasting and who's team produces these episodes each release.  I wanted to give some context to why I am opening up my Substack Membership and how this method of resources came to be from origin right...

This conversation breaks selling down into three elements that actually matter. Not hacks. Not pressure. Not performance. I talk through clarity, connection, and conversion, and why missing even one of these keeps so many capable entrepreneurs stuck. Clarity starts with knowing who you’re speaking to and what you’re really offering. Without that, everything else becomes noise. Connection is about...

This conversation is about the mission behind Stop Waffling, Start Selling and why it has evolved. When I first started this podcast, the goal was simple: help entrepreneurs find clarity around sales. What I quickly saw was something deeper. Many business owners, especially women at this stage of life, weren’t just confused about selling. They were overwhelmed by myths, rules, and now the added pr...

This episode is for anyone who keeps circling the same ideas, second-guessing their voice, or feeling like their story should be working harder than it is. I walk you through what’s inside the Stop Waffling, Start Selling membership and, more importantly, why it exists. This isn’t about more noise, more tactics, or chasing the next marketing trend. It’s about creating consistency, clarity, and con...

This episode is about the book, but it’s also about everything that led to it. I share the story behind Do Not Try HIM at Home and why this book needed to exist. Not as a memoir for entertainment, but as a lifeline for women who recognise pieces of themselves in my story. I talk about growing up between cultures, early family dynamics, and the insecurities that quietly shaped my choices long befor...

I talk about the structure behind the podcast, the pace, and the choices that might feel quieter than what the online world usually pushes. This show isn’t designed to compete with noise or chase trends. It’s designed to support clarity, confidence, and consistency through real storytelling. I share why personal narrative still matters in a world increasingly filled with AI-generated content, and...

This moves into territory where discomfort quietly crosses into danger. I share what unfolded in a relationship built on misplaced trust and long-standing familiarity. A man who had been part of my life since childhood. Someone who knew my history, my vulnerabilities, and how to present himself as safe. What followed was manipulation that hid in plain sight. Lies that unravelled slowly. Financial...

I sat down with Cindy Hunting for a conversation about building a business that works in the real world, not just on paper. Cindy started her career as an assistant and went on to found her own company in the compliance sector five years ago. Today, she works closely with both candidates and companies, providing compliance and intermediary services that go far beyond matching profiles to roles. Wh...

The comments brushed off as harmless. The behaviour explained by sympathy. The quiet voice inside that knows something is wrong, long before the evidence appears. In this episode, I share what unfolded as my relationship began to bleed into friendships, family dynamics, and my sense of self. How dishonesty didn’t arrive loudly, but drip by drip. How betrayal rarely looks dramatic at first. And how...

I sat down with Kate for a conversation that went far deeper than business strategy. We talked about what happens when coaching evolves beyond frameworks and into something more human. More honest. More embodied. Kate is a counsellor psychologist, mind strategist, and someone who works confidently with the unseen. Her work is rooted in helping women take full control of their internal world by und...

Sales and Story Strategist. Certified Persuasion Expert. Corporate lawyer turned truth teller. For years, I lived two lives. By day, I was closing multi-million-pound deals, advising at board level, and being praised for my competence and composure. At home, I was surviving toxic relationships. Emotional abuse. Financial control. Physical violence. Including an attack that nearly cost me my life....

In this episode of Stop Waffling & Start Selling, I’m joined by the brilliant Sarah Cooke, business and marketing coach, former corporate high-flyer, and someone who knows exactly how to build a business that feels as good as it performs. We talk all things alignment, ease, and what it really looks like to grow a business without selling your soul in the process. Sarah shares her journey from...

Authenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs. One guest shares how revealing personal stories in her book helped raise awareness about toxic relationships and inspired meaningful change. Another recounts the shocking experience of a competitor cloning her LinkedIn prof...

In this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus has shifted toward the world of podcasting, long-form storytelling, and the transformative role of AI in content creation. We dive deep into how these changes are reshaping the landscape of sales, marketing, and media. Tom h...

In this episode, I tackle the issue that holds so many of us back in business – waffling. You know what I mean, the endless over-explaining, overthinking, and complicating things that don’t really need to be complicated. When we waffle, we lose our audience and waste time. The episode focuses on stripping all of that away and getting to the heart of what truly matters in business: simplicity, auth...

In this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s attention with your message, but without a clear and compelling CTA, you might be leaving potential sales on the table. I explore the art of crafting CTAs that are concise, simple, and most importantly, urgent. One of the biggest...

In this episode, I delve into the often-overlooked power of visuals on sales pages and how they can dramatically enhance engagement, trust, and perceived value. As we know, a picture is worth a thousand words, and when it comes to sales, it’s worth even more. High-quality images and graphics don’t just make your page look pretty – they play a critical role in speaking to your audience on a deeper...

In this powerful episode, I sit down with Kate S Lindup, Elite energy master and spiritual advisor, who opens up about her incredible journey from personal hardship to spiritual empowerment. Kate shares how she transformed her life after leaving an abusive marriage and coping with the profound loss of close family members, which ultimately led her to connect deeply with spirit. Together, we explor...

In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your business thrive. I explore why being upfront and transparent about pricing is not just good practice, but a necessity. When your clients are left guessing o...

I dive into one of the most overlooked yet crucial aspects of crafting effective sales copy: understanding and communicating the benefits behind the benefits. As entrepreneurs, it’s easy to get caught up in the fine details of our products or services—what they do, how they work, the features we’re so proud of—but often, we miss the mark by not addressing the real question our clients are asking:...

In this episode, I’m breaking down why having a clear USP is absolutely crucial for your business success. We all know how competitive the marketplace can be, but what sets you apart? That’s where your USP comes in! Think of iconic brands like KFC with their secret recipe or Coca-Cola’s special blend—what makes them stand out is that unique factor nobody else has. And guess what? You have one too!...