Stop to Sell

In this episode of Stop to Sell, Eduardo Mouta welcomes Melina Palmer , applied behavioral economist, CEO of The Brainy Business, podcast host, keynote speaker, consultant, and author of What Your Customer Wants and Can’t Tell You . Together, they explore why customers are not always able to explain what they really want, how behavioral economics helps us understand buying decisions, and what sale...

In this episode of Stop to Sell , we explore how brands build trust in the mind of the customer. Trust is not only created through messaging or visual identity. It emerges from how the brain interprets coherence, credibility, and emotional signals. When a brand communicates consistently and authentically, it becomes easier to create connection and reduce resistance in commercial conversations. Edu...

In this episode of Stop to Sell, host Eduardo Mouta and guest Helena Klaus delve into the complexities of sales communication. They explore how unclear messaging can lead to failed sales, the importance of understanding buyer psychology, and the role of emotional intelligence in effective selling. Helena shares her journey from acting to sales, emphasizing the significance of tone and body languag...

Most companies underestimate the true impact of onboarding on sales performance. In this episode, Mafalda Johannsen shares how structured, strategic onboarding — beyond basic training — builds confidence, autonomy, and long-term success. Drawing on her international experience in markets like the US and Germany, Mafalda explains: - Why onboarding shapes identity and habits from day one; - The most...

In a sales world still driven by pressure and volume, prospecting has become one of the most emotionally demanding activities for sales professionals. In this episode, Eduardo Mouta sits down with Neil Bhuiyan - HappySelling Podcast Host - to explore why the future of prospecting is not about pushing harder but about becoming more human. Together, they discuss the emotional load salespeople bring...

Leadership is not just about authority, decisions, or motivation techniques. It is an internal process that shapes how people think, feel, and perform. In this episode of Stop to Sell , Arnisa Aliqkaj explores leadership through the lens of NeuroLeadership in practice , showing how neuroscience helps leaders better understand emotional regulation, decision-making, and trust. Together, we challenge...

In this episode of the “Stop to Sell” podcast, Eduardo Mouta and ⁠James Beckley ⁠ discuss the importance of storytelling in sales. They explore how authentic storytelling can create emotional connections with customers, influence buying decisions and improve communication. The talk covers the difference between facts and emotions, the importance of non-verbal communication, and how the use of vide...

In this episode of "Stop to Sell," I was joined by Ruben Carvajal , a renowned researcher in neurobusiness. Together, we explore the intersection of neuroscience and business, discussing how understanding brain processes can enhance decision-making, motivation, and leadership. Tune in to discover practical insights that can transform your approach to sales and leadership.

What if the secret to selling wasn’t persuasion… but curiosity ? In this first episode of STOP TO SELL , Eduardo Mouta talks with Nikki Rausch , founder of Sales Maven® , author, and one of the leading voices in relationship-based selling. Together, they explore how curiosity changes the dynamic of a sales conversation — from pressure to connection, from convincing to inspiring. You’ll learn: Why...