Stop The Scroll with Brianna Doe

Social media has changed how we consume content, but has it also changed how we connect with people? In this episode, Gabriel Gomez , Head of Social & Creators at MCOBeauty , joins me for an honest conversation about the internet through the eyes of someone who is both a marketer and a consumer.  We get into fan edits and creator culture, parasocial relationships, and why people behave differe...

Most creator marketing advice is about going viral, but real impact comes from how brands and creators actually work together. In this episode of Stop the Scroll , Roo Yeshpaul Johnson , Head of Creator Marketing at Figma , and I are talking about what’s shaping the creator economy right now — from the myth of unlimited brand budgets to why “great creator partnerships” often come down to something...

Most creators have an audience. Far fewer have influence. In this episode, Aneesh Lal , also known as The Jerry Maguire of LinkedIn, the Founder of The Wishly Group , joins me to unpack what actually drives trust, attention, and buying behavior in the creator economy. From why some creators convert while others don't, to the difference between being relatable versus aspirational, we explore t...

Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results. In this episode, Davang Shah , VP of Marketing at LinkedIn , joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn’s Creator Marketplace, what makes creator-b...

Not all marketers are created equal and not all AI is created useful. In this episode, Brendan Hufford , founder of Growth Sprints , joins me for a marketer therapy session on taste, intuition, and the hidden risks of over-relying on AI in marketing.  From building a 100-day challenge to experimenting with your gut, we break down what it really takes to create work that resonates and how to protec...

Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath. In this episode, Rayna van Beuzekom , founder of Crux Content , joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show...

Every B2B product is starting to look the same. Features are converging, AI is making it easier to ship software overnight, and the noise on LinkedIn has never been louder. So what actually sets a brand apart? David Walsh , three-time founder and CEO of Limelight , joins me to break down why brand, personality, and creator-led marketing are becoming the only real competitive advantages in B2B. We...

Most viral content spikes and disappears. Some of it actually builds something. In this episode, Sophie Miller , founder of Pretty Little Marketer , joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites. We also get int...

TikTok Shop looked like the next obvious move - until it wasn't. In this episode, Gabrielle Noakes , E-commerce manager at Dixxon Flannel , joins me to get into what actually happens when a brand tries to rebuild its entire e-commerce strategy for TikTok. We break down why their limited edition drop model completely flopped, what they learned about how TikTok Shop users actually shop, and wha...

Comment sections used to be an afterthought. Now they shape how content spreads, how brands are perceived, and what actually sticks online. In this episode, I’m joined by Brett Dashevsky , co-founder of Siftsy , to get into how comment sections have evolved into one of the most influential (and chaotic) signals on the internet. We break down how reactions, memes, and tone in the comments can drive...

Cancel culture shows up fast — and disappears just as quickly. Some people lose everything. Others barely flinch. In this episode, Qetsiyah Jacobson , founder of Unserious , joins me to get into what actually determines who gets “cancelled” and who doesn’t. We break down the role of fanbases, parasocial loyalty, and the infrastructure behind someone’s brand — and why the same behavior can have com...

The internet shapes how we think, share, and connect — but most of us never stop to ask why.  In this episode, I get into what Stop the Scroll is about, why I made it, and the kinds of questions we're digging into this season. Highlights: (00:00) Introducing Stop the Scroll (01:09) How media impacts society (01:33) What to expect from the show (03:28) Who the podcast is made for (04:07) How t...

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about...

In this episode of Stop the Scroll , host Brianna Doe speaks with Val Riley , VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Momen...

In this episode of Stop the Scroll , host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success. ========================================= Best Moments: (00:37) Introduction to the...

In this festive episode of Stop the Scroll , host Brianna Doe teams up with Mason Cosby , host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns. ========================================= Best Moments: (01:05) Exa...

In this episode of Stop the Scroll , host Brianna Doe interviews Olivia Owens , the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning mone...

In this episode of Stop the Scroll , host Brianna Doe interviews Tameka Bazile , a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the import...

In this episode of Stop the Scroll , host Brianna Doe interviews Kwame Appiah , head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind . They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ========================================= Best Moments: (01:45) Kwame'...

In this episode of Stop the Scroll , host Brianna Doe interviews Jayde Powell , a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators. ========================================= Bes...

In this episode of Stop the Scroll , host Brianna Doe interviews Sarah Adam , head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B infl...

In this episode of Stop the Scroll , host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. ========================================= Best Moments: (02:12) Measuring ROI...

In this episode of Stop the Scroll , host Brianna Doe speaks with David Walsh , founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships. ========================================= Best Moments: (01:27) David's journey with Limelight and B2B influencer marketing (04:45) Limelight's focus on LinkedIn and other platforms (05:22) Successful B2B infl...

In this episode of Stop the Scroll , host Brianna Doe interviews Daniel Disney , an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing. ========================================= Best Moments (01:21) Definition of social selling (02:36) Tips for getting started with social selling (07:30) Balancing...

In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce , the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first influencer marketing manager at Sem...