Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Do you use Pinterest? You might be missing out!  This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts.  Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes,...

Is your copy compelling?  What even IS compelling copy? And how does copy differ from content?  This week, we’re talking about brand messaging for small businesses.  Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing.  We discuss the importance of adapting to changing audiences,...

Are you creating content for your website?  If you want to rank online, you need to be.  This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert.  She has a unique approach that debunks the myths surrounding cost and complexity of SEO,...

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video?  You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy.  On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos....

Got time off this summer?  With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed?  I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!”  From...

Are you overwhelmed by social media metrics? 🤯 You're not alone!  Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics like views and likes.   We’re deep diving...

How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms.  That’s why it’s so crucial to mix up your content and show the human side of your business.  But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth conten...

I’m a stickler for the fact that social media is rented space.  Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing.  This week, we’re discussing the how and whys of email marketing.  With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention.  We’re talking about actio...

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you.  Instagram and Meta are ALWAYS changing.  It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to.  This week, we’re deep diving...

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business.  That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode, let’s unpack the distinction between marketing a...

We all know about those social media “best practices” right?  Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them.  We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are...

Let’s talk about content creation burnout.  It’s a real thing, there are marketers out there who are ALWAYS just creating.  Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch,  Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social...

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content.  But how do we know what’s the best content to repurpose and where should we repurpose it to?  And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on s...

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media ? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like  Why do you need to define your value proposition and how it’s going to help you. What metrics should you measure to de...

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated with each piece of c...

How do I grow on social media?  What's the best type of content to post?  What are the latest best practices on Instagram, LinkedIn, and every other social media network?  And how do I even know if what I'm doing on those platforms is even working?  Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.  I'm your host, Heidi Schmidt,...