Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there.  I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral....

Happy New Year!  Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in. In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your m...

Happy End of 2024!  Ready to elevate your business game in the year ahead?  This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.   We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies...

Where are my fellow introverts at?  Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world. Navigating all the “shoulds” in bu...

Ever wondered why your social media ads aren't delivering the results you hoped for? Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone! This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using s...

Ready to take your LinkedIn game to the next level?  Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy? With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of c...

Every social media manager I know often laments about declining social media performance.  Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year.  Are you also tired of unpredictable social media algorithms sapping your engagement?  In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus t...

Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration .  It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytell...

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?”  This stopped me in m...

Are you tired of aimless scrolling and muddled marketing strategies?  Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses.  We dove deep into the power of purposeful content creation, balancing education...

Are you struggling to make an impact on social media?  Do you find yourself obsessing over likes and followers while burning out on content creation?  Let’s talk about how to overcome these challenges.  In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming...

Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want.  This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance in...

Did you know that social media platforms like Instagram are being used as search engines?  SEO isn't just for your website anymore my friends.   With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into Instagram SEO and why it's a gam...

Everyone wants more views, and more followers in the social media space.  So many business owners have said to me, “I want to go viral.” Hard stop y’all.  Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy.  In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy.  S...

What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels.  Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love mark...

Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. There is a necessity to create marketing plans in...

Are you itching to get more out of your Instagram reels?  Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies.  The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram la...

How many ways do you market your business?  Are you relying solely on social media?  Fun fact: 49% of consumers discover businesses through offline sources.   If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy.  Today, we’re sharing practical tips to ensure your business thrives even...

How often do you track your followers?  Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically.  In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which...

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher.  This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts.  Alanna and I...

Are you overwhelmed by social media?  Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business?  Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful.  In this episode, I’m talking about how the constant pressure of social media can lead to anxi...

Some industries, as many a social media manager will tell you, are easier to create content for than others.  They’re just a little…sexier if you will.  Other industries, especially among service providers, can be… seemingly boring.  But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content.  In this episode...

How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emp...

Marathon training and managing a business may seem like two different worlds, but they share countless parallels.  From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar.  Drawing from her own journey in both training for marathons and managing her social media strategy agency,...

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed.  Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals.  We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with busin...