Stoke Sessions

Brand Loyalty in Economic Turmoil - Episode Summary In this episode of Stoke Sessions , Matt Simpson, Etienne Bruwer, and Brad Hendrickson discuss the current economic turmoil and its impact on brands and consumer behavior. The speakers emphasize the importance of seizing opportunities during downturns, the need for strategic risk analysis, and the significance of maintaining brand loyalty through...

In this episode of Stoke Sessions, Matt is joined by Corbin and Dave from SMB Strategy Consultants and Gerrie, CFO @ MAGNETIC to discuss the financial impact of alignment between the vision, operations, and financials. The conversation emphasizes the importance of having a strong foundation of accurate and timely bookkeeping in order to trust the numbers. They highlight the need for forward-lookin...

Figma Config 2024 Summary Episode 9 of Stoke Sessions is a review of Figma Config 2024 by the creative design team at MAGNETIC . Matt, Mani, and Thomas highlight the implementation of AI in Figma, particularly in renaming layers and generating designs. The community aspect of Figma is emphasized as well as the ability to collaborate and share assets easily between designers and teams. The learning...

Episode Summary - Hip Hop & Creative Flow State with JP1985 In this episode, Matt and Jorge ( JP1985 ) discuss Jorge's journey from being a rap artist to becoming a successful entrepreneur in the CGI industry. They talk about the importance of branding and marketing in the rap industry and how it influenced Jorge's career in creative CGI. Jorge shares his experience working with different adve...

Cooking with Fire Influencer Marketing Podcast Episode Summary Miguel Raya, also known as Cooking with Fire all over social media shares his journey in the influencer marketing space and provides insights for brands and influencers alike . Miguel started cooking and barbecuing after being inspired by his father-in-law and later binge watching YouTube videos. Miguel started posting his BBQ on socia...

Episode 6 - FIGMA Hot Sauce Brand Design Challenge Summary In Stoke Sessions Episode 6, the design team at Magnetic reviews their recent Figma design challenge - Hot Sauce Brand Design. The team presents their brand design concepts creative take on hot sauce brands. The design challenge allows the team to push each other, learn new skills without the pressure of client work, and explore tools with...

Takeaways The fundamentals of brand strategy have remained consistent over time, as human truths and motivations have not drastically changed. Building a brand on solid foundations, such as relevance, differentiation, and ownability, is crucial for long-term success. Purpose is a key element in branding, as it humanizes a brand and creates a connection with consumers. Understanding the psychologic...

In this episode of Stoke Sessions , Matt, DK, and Brad discuss recent trade show experiences at Expo West and the Annual Meat Conference. We highlight some standout brands and products we encountered like The Jolly Llama, Eat Coyotas, Evergreen, and Wanderlish. We review some of the good branding, packaging, and product taste in attracting consumers and mention the rising trend of mushrooms being...

Episode Takeaways AI tech is creating excitement and generating a lot of possibilities in the agency world . The pace at which AI is evolving and producing better results is both exciting and a little scary. There is a need to sift through the overwhelming number of AI tools and adopt the ones that are here to stay. AI is enabling individuals to become more self-sufficient and control the entire o...

Takeaways Collaboration and sharing ideas in a team setting can lead to cohesive and complementary design concepts. Finding inspiration from various sources and incorporating unique elements can enhance the overall design. Staying true to the project's style and aesthetic is crucial while exploring creative ideas . Using tools like FigJam can facilitate organization, feedback, and collaboration in...

Takeaways from Episode 1, Season 2 - Branding for Growth & Longevity in Consumer Goods Market Personalization, data-driven decision-making, and customer experience are crucial in building a legacy consumer goods brand. Embrace technology and stay competitive in the consumer goods market. Focus on personalization, direct-to-consumer strategies , and innovation. Utilize data to make informed dec...

Small, Medium, and Large Business' are either running or looking to run Influencer Marketing Campaigns on social media platforms and on the web. While influencer campaigns are proving themselves time and time again as a viable addition to your marketing mix, many brands are still struggling to get started with running them and struggling more to manage and track the campaigns. In this series of th...