Still Building - The Business of Craft Spirits

Fraud, folklore, and a blue bottle: we map the unlikely journey from anonymous barrels to belief-driven brands—and what that means for what you pour tonight. We start where spirits had no logos, no labels, and trust lived with your local merchant. As railroads stretched supply chains and scandals spread, the sealed bottle became a promise of purity, and trademarks gave that promise legal teeth. Na...

In this episode of Still Building - The Business of Craft Spirits, I explore the transformative potential of an integrated industrial services platform for craft spirits producers. As the craft whiskey cycle faces a downturn, with high inventories and shifting consumer behaviors, independent producers encounter rising costs and risks. I delve into how Corning and Company’s platform can convert fix...

Corning & Company presents itself as an integrated platform facilitating the journey of craft beverage alcohol from production to market. Their services cater to a wide array of stakeholders, including brand owners, distributors, retailers, consumers, and investors. The company aims to streamline operations for suppliers, provide scalable craft brands to distributors, and offer unique spirit selec...

In this episode of Still Building - The Business of Craft Spirits, we delve into the complexities of getting craft spirits from the distillery to your local shelf. I discuss the immense challenges facing small independent brands, from logistical hurdles to financial barriers. We explore Corning & Company's innovative Integrated Route-to-Market platform, designed to expedite this journey by enhanci...

Corning & Company empowers craft spirits brands with production, marketing, and distribution support, ensuring faster, cost-effective retail success.

In this episode of Still Building - The Business of Craft Spirits, I dive into the innovative strategies reshaping the craft beverage alcohol landscape, focusing on Corning & Company’s integrated route to market platform. We explore how this platform simplifies the journey for emerging craft spirit brands, consolidating relationships and logistics into a streamlined process. I also uncover the sur...

In this episode of Corning & Company Insights, I delve into the strategic advantages of small-format packaging for distilled spirits, focusing on the versatile 50ml bottles. These miniature versions are a game-changer in marketing and sales, offering a low-cost, high-impact method to drive product trials and build brand loyalty. Discover how 50ml bottles can break down barriers for new consumers,...

In this episode of Corning & Company Insights, we delve into the complexities of distillery ownership versus leveraging an end-to-end solutions platform. As your host, I explore how owning a distillery offers creative freedom but comes with significant operational and financial challenges. From capital-intensive setups to regulatory compliance, these hurdles can detract from focusing on brand stor...