Sticky Note Marketing with Mary Czarnecki

Mary Czarnecki hosts the Sticky Note Marketing Show and interviews editor and advisor Robbie Caploe about AI and LLMs in business, focusing on decision-making rather than tool tutorials. Robbie explains leaders should first get clarity on what AI is already being used, whether policies and governance exist, and what is safe to share with LLMs, especially in regulated industries. She recommends ide...

Executive Coaching vs AI: How to Choose the Right Coach & Unlock Meta Performance | Jason Brown Host Mary Czarnecki interviews executive coach Jason Brown of Novus Global about the value of human coaching in the age of AI, including the power of making commitments to another person, reading nonverbal cues, and strategically disrupting clients’ limiting stories. Jason contrasts neutral coaching...

How to Turn “Boring” Business Decisions Into Marketing Gold (Ask Why x3) | Sarah Tjoa Host Mary Czarnecki welcomes agency strategist Sarah Tjoa, who has 15+ years of experience and now works at Noble West, an agency specializing in food and agricultural products, bringing modern marketing to the “oldest economy.” Sarah explains how she helps CEOs and operations- or finance-led teams translate inve...

Mary Czarnecki hosts Ondar Tarlow on the Sticky Note Marketing Show to share practical guidance on building brand partnerships and collaborations that drive business growth, especially for brands without massive ad budgets. Ondar explains the need to start with clear company strategy, goals, and audience definition before pursuing sponsorships, and outlines common mistakes such as not fully unders...

Andrew Fritts (Augment CEO) on the Cutting Edge of AI in Sales—and Beyond Andrew Fritts, CEO of Augment, shares what’s happening on the cutting edge of AI in sales and explores other areas of the business that may not seem like sales at first, but will be seen differently after this episode. ABOUT ANDREW:: With over 25 years of experience leading strategic sales teams, eight years managing outsour...

Unlocking Sales Success: Insights with Sales Coach Renee Hribar | Sticky Note Marketing Show In this episode of the Sticky Note Marketing Show, host Mary interviews sales coach Renee Hribar, who specializes in helping women communicate their value and sell their expertise effectively. Renee shares her strategies for maintaining consistent business leads, dealing with limiting beliefs about sales,...

Unlocking Emotional Insights in Marketing with Kevin Perlmutter In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marketing, and delve into Kevin's book, 'Brand Desire'. Kevin shares his journey and how understanding beh...

Welcome to this episode of the Sticky Note Marketing Show! Host Mary Czarnecki sits down with special guest Gabe Lullo, a seasoned expert in building and running sales teams. Gabe shares invaluable insights for marketers on how to gain a competitive edge in the next quarter, emphasizing the importance of adopting the mindset of a Sales Development Representative (SDR). The conversation delves into...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes social content expert Eric Gray. Eric shares his extensive experience in building engagement-driven brands, highlighting his journey from EA Sports to Universal Parks and Resorts, and now Maverick Content Studio. Learn how Eric developed Universal's immersive social media strategy, scaled teams, and brought magical exp...

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki is joined by Shaheen Samavati, the co-founder and CEO of Vara Content. They discuss essential strategies for brands looking to scale into new markets by leveraging localized content. Shaheen provides insights into the common mistakes brands make when translating content and the importance of creating specific and strategic brie...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to discuss the importance of leveraging executive and founder personal brands on LinkedIn. They dive into actionable tips on how to enhance brand awareness, the value of consistent content, and addressing common challenges like time constraints and founder hesitancy. Ashley...

Join host Mary Czarnecki as she sits down with action-oriented business coach Kate Gilbert in this engaging episode of the Sticky Note Marketing Show. Kate, an expert beloved by her clients as a hand-holder and butt-kicker, shares invaluable insights from her new book, 'Social Media Group Therapy'. They discuss practical strategies for managing social media without overwhelming yourself, the impor...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Dave Behar, founder, CEO, and Chief Executive Athlete of Ion Network and Behar Brands. They dive deep into the topic of collaboration in today's complicated, noisy world. Learn from Dave's extensive experience in leading a multi-platform media network and his insights on forming successful collaborations. Whether you'r...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing coach Michelle Vroom. They discuss how Michelle helps women business owners take control of signing clients to ensure stability in their businesses. The conversation delves into the effectiveness of Facebook groups for creating deeper relationships and the shift towards more people-first, relationship-based...

Join Mary Czarnecki in this insightful episode of the Sticky Note Marketing Show as she interviews Renee Koster, a learning experience designer and strategist. Learn about the difference between courses and learning experiences, how to manage content overwhelm, and useful techniques to keep learners engaged. Discover Renee's Roots to Canopy method for designing effective and audience-centric educa...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Greg Licciardi, a marketing expert from the Association of National Advertisers (ANA) and author of 'The Holy Grail of Marketing.' Greg shares his insights on the evolving role of AI in marketing, the inspiration behind his book, and practical lessons for marketers at every level. They discuss the importance of a...

In this episode, we dive deep into the power of storytelling for B2B teams and leaders. Discover how to effectively use story and narrative techniques to communicate the true value and full impact of your work. Learn why focusing solely on the technology isn't enough and how storytelling can highlight the human and business benefits of your solutions. Whether you're a team leader or a member of a...

Join host Mary Czarnecki and guest expert Jen Mueller, a seasoned sports reporter, as they discuss the key to winning the communication game. If you've ever felt overwhelmed by negotiations, this episode is for you. Jen shares her extensive background in sports broadcasting and offers valuable advice on asking intentional and specific questions to lead productive conversations. Learn how to build...

In this transformative episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Julie Wieler, founder of WMC Co and co-founder of Quick Win Labs and Coach Core. Julie reveals why so many businesses struggle to connect with their customers and introduces a process to identify hidden gaps in audience understanding. Learn how to reverse-engineer successful marketing campaigns, understa...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Paul Kuthe, founder of Tributary Coaching, National Geographic explorer, bestselling author, and former professional kayaker. Paul discusses his journey from kayaking to coaching businesses on effective storytelling and alignment. He shares insights on common mistakes brands make in storytelling, the importance of...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki introduces Layne Quinn, a consultant based in the Willamette Valley with over a decade of experience in the wine industry. Layne shares valuable insights into business optimization, strategy, and growth, particularly in the context of membership programs. Discover Layne's 'Three Ws' approach to client proposals, and learn essen...

The Essential Question for Successful Marketing: Who's on Your Team? Join host Mary Czarnecki in this episode of the Sticky Note Marketing Show as she welcomes Katie Gray, founder of Kinetic Marketing Communications. Together, they dive into the crucial aspect of marketing success: identifying the right people to execute marketing strategies. Katie elaborates on the importance of specialized roles...

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes digital agency co-founder and enterprise B2B go-to-market strategist Andrew Seidman. Andrew shares his expertise across brand, digital experience, revenue operations, and pipeline generation while unpacking the unique challenges and strategies to unify go-to-market efforts. He discusses the importance of data organizat...

In this episode of the Sticky Note Marketing Show, hosted by Mary Czarnecki, business growth strategist Caitlin Harris shares her journey from a 911 dispatcher to a successful business consultant. Caitlin discusses her transition from corporate life to founding Momentum with Caitlin, where she helps business owners streamline their systems and automate processes without losing the personalized tou...

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki interviews journalist Trish Glose, who shares her 20 years of experience in storytelling and interviewing. Trish offers valuable tips on how to initiate and maintain conversations, whether at networking events, conferences, or personal gatherings. She emphasizes the importance of listening, observing body language, and making p...