Chris Sater & Brandon Bourgeois
Steps to Sold: The Ultimate Business Sale Podcast
Steps to Sold Podcast is your go-to resource for expert insights on buying and selling businesses. Hosted by experienced business brokers Chris Sater and Brandon Bourgeois of Sunbelt Business Brokers of Louisiana , this podcast provides actionable advice, industry trends, and behind-the-scenes strategies to help business owners successfully navigate the sales process. Each episode will cover essential topics such as business valuation, preparing for a sale, finding the right buyer, deal structuring, and avoiding common pitfalls. Whether you're a business owner looking to sell, an entrepreneur...
Author
Chris Sater & Brandon Bourgeois
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Steps to Sold Episode 49: Post-Sale Liabilities 09.07.2026 48:06
In this episode, Brandon and Chris delve into the critical post-sale liabilities that owners and buyers must understand. They cover warranties, indemnification, environmental issues, and the importance of transparency and due diligence in business transactions.
Steps To Sold Podcast Episode 48: Saving Money When Selling and Maximizing Value 09.07.2026 49:08
This episode reveals counterintuitive truths about selling your business, emphasizing the importance of early preparation, proper structuring, and strategic financial reporting to maximize value and ensure a smooth sale process.
Steps To Sold Podcast Episode 46: Evaluating Offers 08.07.2026 45:50
In this episode, Brandon Bourgeois and Christopher Sater delve into the intricacies of evaluating and responding to business sale offers. They discuss how initial reactions, offer presentation, deal structure, and strategic responses can significantly impact the success of closing a deal, providing valuable insights for both buyers and sellers.
Steps To Sold Podcast Episode 47: The First 30 Minutes 08.07.2026 42:31
This episode explores the critical first 30 minutes of reviewing a business deal, emphasizing how to present key information to buyers to facilitate quick decisions and accelerate the sale process. Brandon Bourgeois and Chris Sater share expert insights on preparing effective deal packets, highlighting essential data points and common pitfalls.
Steps to Sold Episode 45: Post-Sale Liabilities 11.05.2026 48:06
In this episode, Brandon and Chris delve into the critical post-sale liabilities that owners and buyers must understand. They cover warranties, indemnification, environmental issues, and the importance of transparency and due diligence in business transactions.
Bonus: How Buyers Differ 04.05.2026 39:58
Hosts Brandon and Chris discuss how not all buyers are equal .. specifically the lower middle market buyers!
Steps To Sold Podcast Episode 38: Product Vs Service Based Businesses 04.05.2026 1:04:26
In this episode, Brandon Bourgeois and Christopher Sater delve into the ongoing debate between service-based and product-based businesses, exploring the pros and cons of each model. They discuss the impact of AI and market changes on these business types, the importance of cash flow, operational challenges, and the significance of training and transition for buyers. The conversation also highlight...
Steps To Sold Podcast Episode 44: Saving Money When Selling and Maximizing Value 04.05.2026 49:08
This episode reveals counterintuitive truths about selling your business, emphasizing the importance of early preparation, proper structuring, and strategic financial reporting to maximize value and ensure a smooth sale process.
Steps To Sold Podcast Episode 43: The First 30 Minutes 23.04.2026 42:31
This episode explores the critical first 30 minutes of reviewing a business deal, emphasizing how to present key information to buyers to facilitate quick decisions and accelerate the sale process. Brandon Bourgeois and Chris Sater share expert insights on preparing effective deal packets, highlighting essential data points and common pitfalls.
Steps To Sold Podcast Episode 42: Value Gap Between Buyers and Sellers 16.04.2026 40:49
In this episode of the Steps To Sold Podcast hosts Brandon Bourgeois and Chris Sater explore the critical factors influencing the sale of a business, focusing on the value gap between owners and buyers, pricing strategies, and how to align expectations to expedite the sale process.
Steps To Sold Podcast Episode 41: Why Hire a Broker? 02.03.2026 51:30
In this episode of the Steps To Sold Podcast, Brandon Bourgeois and Chris Sater emphasize the importance of hiring qualified brokers and advisors in business sales, even if you believe you already have a buyer. It covers deal structuring, negotiation strategies, due diligence, and how professional guidance can maximize value and protect sellers. Need help with this? It's what we do. Call our...
Steps To Sold Podcast Episode 40: When to Walk Away 17.02.2026 53:24
In this episode of the Steps To Sold Podcast, Brandon Bourgeois and Chris Sater discuss the critical topic of knowing when to walk away from a business deal, even if the price seems right. They explore various red flags that buyers and sellers should be aware of, including financial issues, operational chaos, and the importance of communication and transparency. The conversation emphasizes the rol...
Steps To Sold Podcast Episode 39: Before the LOI 10.02.2026 50:02
In this episode of the Steps to Solve podcast, Brandon Bourgeois and Christopher Sater discuss the critical aspects of preparing a Letter of Intent (LOI) in business acquisitions. They emphasize the importance of asking the right questions before submitting an LOI, understanding the seller's perspective, and navigating due diligence timelines. The conversation also covers the significance of...
Steps To Sold Podcast Episode 35: Looking Back on 2025, Looking Ahead to 2026 15.01.2026 1:05:34
In this episode, Brandon and Chris recap the business brokerage industry in 2025, discussing the top five best and worst trends. They highlight the strong demand for quality businesses, improved seller education, and the increasing use of creative deal structures, including seller financing. The conversation also touches on the integration of AI in business processes and the importance of broker r...
Steps To Sold Podcast Episode 36: Misguided Advice 15.01.2026 1:04:36
In this episode of the Steps To Sells Podcast, hosts Brandon Bourgeois and Christopher Sater delve into the often misguided advice that can hinder business transactions. They discuss how well-meaning suggestions from friends and family can lead to costly mistakes, particularly in the emotional landscape of buying or selling a business. The conversation emphasizes the importance of filtering advice...
Steps To Sold Podcast Episode 34: All Things Trade Businesses (HVAC/Plumbing/Electrical) 09.01.2026 54:11
In this episode of the Steps to Sold podcast, Brandon Bourgeois and Chris Sater delve into the intricacies of trade businesses, focusing on HVAC, plumbing, and electrical services. They discuss the growing market appeal of these businesses, the factors driving their valuation, and the challenges related to licensing and skilled labor. The conversation emphasizes the importance of due diligence, th...
Steps To Sold Podcast Episode 32: Sellers - Think Like A Buyer 18.12.2025 48:48
In this episode of the Steps To Sold Podcast, Brandon Bourgeois and Christopher Sater discuss the evolving landscape of business acquisitions, focusing on what buyers are truly looking for in today's market. They explore the importance of predictable cash flow, scalability, and clean financials, as well as the dynamics of deal structure and the due diligence process. The conversation emphasiz...
Steps To Sold Podcast Episode 33: Mastering Business Acquisition and Analysis 18.12.2025 1:01:25
Join Brandon Bourgeois and Chris Sater as they delve into the intricacies of analyzing a business for sale. This episode provides a comprehensive guide for buyers and sellers, covering everything from initial inquiries to the LOI phase. Learn how to set the right tone with brokers, understand financials, and align your goals for a successful acquisition. Whether you're a seasoned buyer or new...
Steps To Sold Podcast Episode 31: GOLDEN TICKET 25.11.2025 1:01:39
In this episode of the Steps to Sold Podcast, hosts Brandon Bourgeois and Chris Sater delve into the complexities of business offers, exploring the often fantasized 'golden ticket' offer that sellers dream of. They discuss the realities of what sellers truly want, the importance of preparation, and the role of financing in business sales. The conversation highlights the significance of c...
Seller Involvement After the Sale: Why Signing the APA Isn’t the End 05.10.2025 41:34
In this episode of the Steps To Sells podcast, Brandon Bourgeois and Chris Sater discuss the critical importance of seller involvement after the sale of a business. They emphasize that signing the Asset Purchase Agreement (APA) is not the end of the journey, but rather the beginning of a new phase that requires careful planning and execution. The conversation covers various aspects of post-sale tr...
Not All Buyers Are Created Equal Part 1 — From Tire-Kickers to Closers 24.09.2025 43:38
In this episode of the Steps to Sold podcast, Brandon Bourgeois and Chris Sater delve into the complexities of the buyer landscape, particularly focusing on the differences between various types of buyers in the lower middle market. They discuss the importance of identifying serious buyers versus tire kickers, the necessity of financial preparedness, and the red flags that indicate a buyer may not...
Not All Buyers Are Created Equal Part 2 — From Tire-Kickers to Closers 24.09.2025 39:46
In this episode of the Steps to Sold podcast, Brandon Bourgeois and Chris Sater delve into the complexities of the lower middle market, focusing on the different types of buyers and their characteristics. They discuss the importance of understanding buyer types, the role of funded searchers, and the significance of transparency in the acquisition process. The conversation also highlights the red f...
Working Capital in Business Sales: What Is It, Is It Included in the Price & How Do I Calculate It? 04.09.2025 46:01
Summary In this episode, Brandon Bourgeois and Chris Sater delve into the often-overlooked topic of working capital in business sales. They discuss its significance in deal structure, the differences between asset and stock sales, and the importance of accurate financials. The conversation highlights the role of seasonality in working capital needs and the necessity of transparency between buyers...
Disaster-Proofing Your Business: What to Have in Place Before the Worst Happens 31.08.2025 36:21
Summary In this episode of the Steps to Sold podcast, Brandon Bourgeois and Chris Sater discuss the critical importance of disaster proofing your business. They explore various scenarios that can impact business continuity, such as owner incapacity, partner conflicts, and market changes. The conversation emphasizes the need for succession planning, insurance, and standard operating procedures to e...
What to Expect From a Good Business Broker or M&A Advisor (and Their Firm) 31.08.2025 40:54
Summary In this episode of the Steps to Sold podcast, Brandon Bourgeois and Chris Sater discuss the essential qualities and roles of business brokers and M&A advisors. They explore what sellers should expect from their brokers, the importance of teamwork, managing expectations, and the significance of due diligence. The conversation also highlights red flags to watch for when choosing a broker...
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