Stay Paid Podcast

Social selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, participants told researchers that the top three b...

Do you struggle with knowing how to implement relationship marketing? Do you want to be consistent in reaching out to your sphere but find it hard when it comes to doing it? Do you ask yourself how are you supposed to calculate the ROI of relationships? This week's guest, Glennda Baker, has answers to all your questions. With 30+ years of experience using relationship marketing, Glennda has proven...

Whether you're new to your business or looking to grow on a budget, you DON'T have to pay for leads. There are two types of capital you can inject into your business—check equity and sweat equity—and in this episode we talk about the latter. We've published a 3-part blog series on How to Get Leads for Free, and we're going to go over the 8 we recommend from Part 1 of that blog. To read the entire...

If you want to know how to host an awesome webinar, then this week's guest, Brad Swineheart, is your go-to guy. As the VP of Business Development at White Glove, an end-to-end seminar service for financial professionals, Brad has helped 10,000 financial advisors educate 500,000 clients. And since the pandemic, it has all been done using webinars. When you listen, you'll hear how to go from present...

With over 100 social media platforms available, it's tough to know where to focus and how much of your time to invest in each one. Today, we're going to skip over the top six (Facebook, Instagram, Whatsapp, Facebook Messenger, YouTube, and WeChat [Chinese messaging app]), and focus on four you may not be using but that definitely deserve a second look. And don't forget to check out the show notes...

You've heard about it. You believe it can work for you. But how exactly do you DO relationship marketing? This week's guest is Barb Betts, and she knows that like anything else in a successful business, you need to put a system in place if relationship marketing is going to work. Listen to Barb as she explains how she builds trust, why she never asks for referrals, the importance of categorizing t...

It's faster and easier to connect with potential customers via text than any other form of communication, so it's clear that if you haven't added text messaging to your sales and marketing process, you should. The stats all support the advantages: 99% of texts are opened (compare that to 20% in email marketing), text messages are read within five seconds on average, and text can lead to almost 300...

Are you a solo agent who feels like you've got a bull's eye on your back? With the likes of Zillow and other companies disrupting the industry, and the anxiety pervading the market because of the CRAZY housing shortage, everyone is feeling vulnerable. Dave Panozzo, a top producer in Arizona, believes the only way solo agents are going to survive is if they stop behaving as if what they do is a job...

Without a doubt, the most important point of the sale is the close. If you want to improve your closing percentage, then consider giving attention to your closing techniques. There are many different techniques to try out, but it's important to learn as many as you can to find the ones that suit your personality. When you master each, you can watch and carefully listen to your prospect and pick th...

Ed has studied retirement planning for decades, and he believes that there is a hidden threat to untaxed retirement savings in the US that is being overlooked. He refers to the threat as a ticking time bomb, and unfortunately, when it blows up—and it will—the dreams of an easy and secure retirement for millions of conscientious Americans will go with it. He explains the doomsday scenario like this...

Would you like to experience financial security? Of course you would! Dan Nicholson and his team have developed an app anyone can use to reduce the anxiety, uncertainty, and powerlessness regarding the management of your personal and business finances. They key to understanding and using the Certainty App is knowing the four commandments that underpin decision making and realizing what your real #...

Have you ever thought of starting a business? In the US, more than 600,000 new businesses open each year and 20% fail in their first year (according to the US Bureau of Labor Statistics). So what does it take to survive? This week's guest is Michael McFall, and he's shares his take on focus, process, and consistency and how these three actions have positioned Biggby Coffee to become a billion doll...

Landing pages are critically important to converting leads. How they look and what they say can either win or lose you much desired customers and clients. But, over and over again, we see the same five mistakes that kill the lead generating potential of landing pages. So today, we're going to tell you what they are and the steps you need to take to fix them. Be sure you check out the show notes th...

Do you dream of a day when you can run your own team of agents? If real estate is your career, then the answer is probably yes. But how will you know when that day has come? And when it does, will you know what to do? Do you know who your first hire should be? Do you know what to delegate and when? Do you know how to back away and not have your business blow up in your face? And what are you going...

Getting past the clutter of the inbox continues to be difficult. With an average 121 business emails received each day, it's no wonder that everyone is focused on how to get a response from their sales emails. We reveal our top 4 email hacks that will get you a better response rate to your sales emails.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   F...

Are real estate brokerages the next dinosaur? Kevin Scanlan thinks so, and he's got an incredible new model for real estate agents that is sweeping across Texas. In 2014, Kevin had lost everything—his wife, kids, home, and job. Six years later he has 865 agents, $1.4 billion in sales volume, and 4,500 transactions. He explains all the ways his four-person company empowers agents—from letting them...

As a sales or marketing professional, your ability to capture leads, create quality appointments, and close more sales is the life or death of your business. That's not an exaggeration. For a real estate agent, increasing their conversion rate by 10 percent at any point in their funnel will increase their GCI by $50,000. In this episode, we go over our top 4 insider's tips for greater lead convers...

This is a great episode! Today's guest, Andrea Blum, is among the top 1% of agents in Toronto with $20M in sales, and is in the top 5% in all of Canada with $200M in sales volume. Andrea's got the chutzpah (and credentials!) to tell sales professionals the way it is . . . she even takes on NAR to tell them why they're wrong about the leads coming from your database. Listen to this episode and find...

Direct mail marketing is back in a big way. In fact, direct mail statistics for 2020 say that direct mail has a 90% open rate and a response rate 9 TIMES higher than email. Direct mail ROI continues to be some of the highest in marketing (only behind email and social media) with a median return on investment of 29%. We debunk the myths that direct mail is dead, share what we've learned from sendin...

Eric Siu, this week's Stay Paid guest, CEO, podcaster, and author of the new book, Leveling Up: How to Master the Game of Life, suggests that we use the lessons and principles of gamification as a way we can think about and react to adversity. If we do, then we can embrace hardship and turn it into fuel that gives us strength and motivates us to improve, to try again, and to keep going. Eric belie...

Today's Silver Dollar episode is all about growing your following on Instagram and the type of content that'll help you do that. I'm super excited that I recently hit the 20,000 followers mark, and I'm convinced it's because of the content I post and that I'm committed to engaging with my audience. Listen and discover: Five easy ways you can generate a ton of followers. Why you should really be pr...

Hear how a real estate rock star is made and grab his strategies for yourself. Jeff Cohn was personally recruited by Gary Keller and in January 2020, Jeff opened a tech-powered office in Omaha, Nebraska. He started with 24 agents and $3M in gross commission. By the end of 2020, the year of the pandemic and other lunacy, Jeff had: - Doubled his volume. - Doubled commissions. - Tripled his agent cou...

Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It's no wonder we get so many questions about lead generation. In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and: Find out who's predicted to topple Facebook as the most pr...

Today's episode is about content—emails and blogs. We interviewed Jacob McMillen who's mastered how to appear at the top of Google's organic search results whenever anyone searches for "freelance copywriter." Jacob shares some tried-and-true principles of copywriting (which he calls "a-synchronous" sales; I love that) and offers tips that even beginners who have never written a sales email or blog...

I'm a little different from a lot of other sales professionals . . . I enjoy cold calling. I think its because I genuinely enjoy speaking with people, plus I completely believe the products we sell can change people's lives. When it's done right, cold calling remains an important tool in the sales professional's toolbox because it works. And a significant portion of your success when cold calling...