Gun Owners of America

State of the Second

Business EN ↓ 138 episodes

"State of the Second isn’t your typical 2A podcast—it’s a backstage pass into the firearms industry. Hosted by Kailey Nieman and John Fahrner, we sit down with the real people behind the brands, builds, and big ideas shaping the gun world. From shop owners to social media legends, each episode dives into how they got started, what keeps them going, and what it really takes to make it in the firearms industry, plus the battles they face along the way. If you’ve ever wondered how to break into the industry or what it’s like behind the scenes, this is your front-row seat."

Author

Gun Owners of America

Category

Business

Podcast website

stateofthe2nd.com

Latest episode

Jul 9, 2026

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Episodes

They Left a Live AR on YouTube for 24 Hours. Here's What Happened. (ft. NineLine) 09.07.2026

This week, John and Nate from Nine Line Apparel are back for round two, and it goes everywhere: the new Gun Owners of America x Nine Line collab, why Gen Z is rediscovering patriotism, and the right way to welcome a first-time shooter to the range. Plus the live AR that sat on YouTube for 24 hours and did nothing. Grab the GOA x Nine Line gear __________ Register for GOALS GOA's 50th Anniversary,...

The Rifle the Industry Was Too Scared to Build (ft. One Horse) 29.06.2026

This week, John and Kailey sit down with Drew and Jeremy from One Horse to talk about building a 100% American-made AR that any gun owner can afford, and to drop a major announcement you won't want to miss. From 13 years at Anderson to launching their own brand in eight months, they break down what the "poverty pony" label gets wrong, how a quality American-made rifle lands at around $600, and why...

The Coolest Job in the Firearms Industry (ft. caliber.row) 17.06.2026

Alex from Caliber Row joins hosts Kaylee and John to talk about what she calls one of the coolest jobs in the firearms industry: photographing and filming brands. Alex runs Caliber Row, where she specializes in photography, videography, and brand marketing for firearms companies. Her path started in Chicago, where she grew up on the Southside and shot in the fashion industry with agencies like Wil...

How a Single Patch Built a Whole Business (ft. Patch Ops) 11.06.2026

Tim and Michelle from Patch Ops join Kaylee and John on State of the Second to tell the story of how a single patch grew into a business. It started in 2018, when the couple wanted to send their kids to private school and Tim calculated they needed to make $50 more a day to afford it. Tim, a Marine, had been introduced to patches by an Army friend, and there was nothing on the market for Marines a...

How New Jersey Tries to Destroy Gun Owners (ft. Tony Simon) 04.06.2026

Tony Simon, founder of the 2A Diversity Shoot, joins John and Kaylee to trace how he went from a gun kid on a Virginia farm to one of the most active Second Amendment advocates in New Jersey. He grew up on a farm in Virginia, shot on his high school air rifle team, and joined the Marine Corps. After getting out he moved to New Jersey, where the state's firearms ID card requirements stalled hi...

The Gun That Could Change Recoil Forever (ft. Rock Island Armory) 21.05.2026

John McClane of Rock Island Armory joins hosts Kaylee and John to talk about how a budget-friendly firearms company from the Philippines built a recoil system he believes other manufacturers will copy once the patent runs out. John shares his path into the industry, from a closet gun owner who hid his first rifle under the bed for a year and a half, to a C-class USPSA shooter, to multiple Grand Ma...

The Harrell Approach: Practical, Not Trendy (ft. Roy Harrell) 13.05.2026

Roy Harrell joins State of the Second to talk about taking over his late brother Paul Harrell's firearms YouTube channel and keeping its practical, no-hype approach alive. Roy has been a cop for 37 years, started his law enforcement career in 1988 carrying a revolver, and has done hunter safety and firearms instructing, the same work his and Paul's father did. When Paul got sick, the bro...

The Mom Who Reinvented Concealed Carry (ft. Anna Taylor) 06.05.2026

Anna Taylor joins State of the Second to tell the story behind Dean Adams, the concealed carry company she built after a frustrating start with her own first gun. In 2013 she was a stay at home mom with four young kids in a shady part of Kansas City called Grandview, and her husband at the time traveled often. The conversations around Sandy Hook and the fear of losing rights pushed her to get her...

What High-Level Training Really Gives You (ft. Farewell Firearms) 29.04.2026

Joe Farewell joins John and Kaylee for a conversation about what high-level firearms training actually delivers, and why the answer is rarely what new students expect. Joe is a former law enforcement officer and SWAT sniper team leader who spent seven years in policing in Florida before leaving toward the end of 2018 to teach full time. He's also a competitive shooter who represented Team USA...

Educate, Not Legislate: The Teal Shirt Strategy Explained (ft. Dianna Muller) 23.04.2026

Dianna Muller joins State of the Second to explain the strategy behind the teal shirts and the slogan that defines her work: educate, not legislate. A retired Tulsa police officer turned professional competitive shooter, she walks host John through how she went from ignoring politics for most of her adult life to founding the DC Project and Women for Gun Rights. The turning point came when she sto...

The Real Purpose of the Second Amendment (ft. Atrius Development) 15.04.2026

On this episode of State of the Second, host John sits down with Ryan from Atrius Development Group, the company behind the FRS (force reset selector). Ryan grew up around guns. His dad was ex-LAPD, he and his co-founder Malcolm served in the military, and he got into the industry around 19 or 20 at a startup near where he grew up, where he started by packing boxes and went on to help launch almos...

Why The Gundies Keep Growing (And Why They Keep Doing It) 08.04.2026

The Forge Relations team returns to State of the Second for a post-Gundies wrap-up, and this year's show was different in one major way: it went live. Ben and Will explain that Ben had pushed a live stream for years before they finally pulled it off, and the deciding factor was finding the right home for it. YouTube was a non-starter because the platform told them a stream would be cut if a g...

First Woman on the USA Overall Team (ft. Jalise Williams) 01.04.2026

Professional competitive shooter Jalise Williams joins hosts Kaylee and John for a conversation about a career built on discipline, family, and a deep love of firearms history. A Team USA representative, Jalise is a 12-time world champion with 43 national titles and more than 200 major wins, and she became the first woman in the United States to qualify for the USA Overall Team (long called the Me...

Tiny Footprint, Big Rifle Performance (ft. Reap Weaponries) 25.03.2026

State of the Second hosts Kaylee and John sit down with Colton, founder and CEO of Reap Weaponry, a central Minnesota company built around a bullpup conversion kit for the AR platform. The idea came out of coyote hunting in the Midwest, where Colton and his crew got tired of lugging around 18-inch guns and suppressors and wanted to shorten everything up. He didn't like the bullpup options on...

A Stylish Purse That’s Level 3A Ballistic (ft. urbnchc) 18.03.2026

In this episode of State of the Second, hosts Kaylee and John sit down with Jennifer, the director of sales and marketing at Urban Chic. The brand makes stylish everyday carry accessories with integrated Level 3A ballistic protection, built with DuPont Kevlar and patented technology. Founded in 2018, the company set out to bring personal protection into a genuine leather bag that looks like an eve...

How he took a “Non-Gun” Audience to Guns (ft. Johnny Q) 17.03.2026

Johnny Q built a large following before he ever touched a gun. On this episode of State of the Second, hosts Kaylee and John talk with the firearms content creator about a path that ran from wedding photography and marketing, to viral spin-art paintings on TikTok, to documenting his time as a police officer, and finally to full-time gun content. He hit a million YouTube subscribers in his first ye...

Off-Body Carry Done Right (ft. Cakes Concealed Carry) 04.03.2026

Cakes Concealed Carry started as a personal problem, not a business plan. Its founder got her CCW license in California, where the instructors told her repeatedly that off-body carry was not acceptable. She bought the gear they recommended, spent hundreds of dollars on holsters and a stiff CCW belt, and found none of it fit her lifestyle or body type. She kept asking one question: what would make...

Pistols Are Convenience. Rifles End Fights. (ft. Clint Smith) 25.02.2026

Clint Smith, the founder of Thunder Ranch and a U.S. Marine Corps combat veteran with two infantry tours in Vietnam and a long law enforcement career, joins State of the Second hosts John and Kaylee for an episode built around one blunt idea: a pistol is a tool of convenience, and a rifle is what ends a fight. Smith walks through how his thinking changed across more than 50 years, from the near-ze...

Dana White Got THIS Rifle (ft. Stellar Arms) 18.02.2026

Stellar Arms co-owner Scott Melton joins Kaylee and John for the season three premiere of Gun Owners of America's State of the Second, recorded in the show's new studio. Stellar Arms is a smaller precision rifle manufacturer out of Lincoln, Nebraska, with roots in aerospace. Its founder, Ty, came from the aerospace world and started doing custom firearms work about 15 years ago, and the...

Your Content Sucks, Here’s Why (ft. Ben Stacy) 12.02.2026

Ben Stacy of Forge Relations returns to State of the Second to talk about how firearms brands need to market as 2026 arrives. Hosts John Fahrner and Kaylee open with the core problem: the dedicated, everyday gun owners are already reached, so the real question is how to get the next group interested. Ben names them plainly, the young mother worried about her safety and the recent college grad into...

How Women Actually Carry (ft. Adelina Mae) 05.02.2026

Adelina May joins State of the Second to talk about how women actually carry a firearm day to day, and why most of the conventional advice misses the people it claims to serve. She runs Girls Just Want to Have Guns, a company with women instructors and women attendees that teaches women across the country to go from anxious around a gun to confident enough to carry every day. Her path started youn...

The Truth About Ammo Hoarding Vs Preparedness (ft. AmmoSquared) 28.01.2026

State of the Second welcomes back Dan and Danielle Morton, the husband-and-wife owners of Ammo Squared, for a wide-ranging conversation about ammunition as a stored asset and what real preparedness looks like. The Mortons started Ammo Squared in 2015 out of their garage and describe the company as building an ammunition safety net for America. Their model flips the usual transaction: you buy a gen...

This Issue Affects More Than Just Law Enforcement (ft. Task Force 70 Foundation) 21.01.2026

State of the Second hosts Kaylee and John sit down with John "Chappie" Chapman, founder of the Task Force 70 Foundation. Chapman has been a law enforcement officer since 1992 and has spent most of that career as a SWAT operator and a trainer. He started his first civilian training company around 1998 after noticing there was not much actual force application training going on beyond the...

Why The Basics Matter Most, Even After 30 Years of Shooting (ft. Gabby Franco) 14.01.2026

Gabby Franco joins State of the Second hosts Kaylee and John for a conversation that starts with a simple message for anyone who's been shooting for years: the basics still win. Before drilling speed, she says, work precision and transitions, because most shooters rush past the fundamentals. Franco brings 30-plus years behind a gun to the table. She started as an Olympic shooter at age 11 in...

Dry Fire That Actually Works (ft. Laser Ammo) 07.01.2026

Kristen from Laser Ammo joins hosts Kaylee and John on Gun Owners of America's State of the Second to make the case for dry fire training that people will actually do. She runs marketing and social media for Laser Ammo, shoots USPSA and IDPA competition, and trains women through her own firearms business. Her core message is simple: too many people don't practice, and too many get compla...

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