Mike Rusch, Pure Charity
State of Good by Pure Charity
The Pure Charity State of Good Podcast is your weekly intelligence brief for nonprofit leaders and fundraisers. Each episode cuts through the noise to deliver what actually matters: how donors are thinking about giving right now, what's shifting in the sector, and the psychology behind generosity. Data-driven insights you can use immediately, in about 10 minutes, once a week.
Author
Mike Rusch, Pure Charity
Category
Podcast website
Latest episode
Jun 15, 2026
Where to listen?
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Episodes
State of Good for June 15, 2026 15.06.2026 8:11
Episode Title: Private Giving Rises While Federal Funding Falls: The Nonprofit Paradox of 2026 Summary: - Charitable giving grew 5% in 2025 even as federal funding freezes and grant terminations create budget crises for thousands of nonprofits 90% of nonprofit leaders report burnout concerns, threatening organizational capacity and donor relationships 83% of Americans experience financial stress,...
State of Good for May 18, 2026 18.05.2026 8:12
Episode Title: Foundation Priorities Are Shifting — Is Your Organization Ready? Summary: - The Center for Effective Philanthropy's State of Nonprofits 2026 report reveals the most challenging operational environment for nonprofits in years, with foundations redirecting dollars toward basic needs programs A new IRS Form 990 Transparency Initiative will change how nonprofits report activities and ho...
State of Good for May 11, 2026 11.05.2026 8:13
Episode Title: Gen Z Is Already Outgiving Other Generations — And What That Means for Your Fundraising Strategy Summary: - New data from GoFundMe and GivingTuesday Data Commons shows Gen Z participating in philanthropy at higher rates than other adult generations, with community-powered fundraising platforms serving as their primary on-ramp The BBB's Give.org 2026 Donor Trust Report finds 42% of U...
State of Good for May 4, 2026 04.05.2026 7:45
Episode Title: "Survival, Stability, and the 31% Recurring Donor Surge" Summary: - AFP Icon conference reveals fundraisers are focused on survival strategies amid inflation, federal cuts, and tax changes Recurring donor bases have grown 31% since 2023, offering a blueprint for revenue stability The IRS announces a formal rework of Form 990, signaling enhanced transparency requirements ahead New re...
State of Good for April 27, 2026 27.04.2026 7:59
Episode Title: The Great Donor Concentration: 80% of Giving Now Comes from Major Donors Summary: - Major donors now fuel 80% of all charitable contributions as the overall donor base continues to shrink, according to fourth-quarter 2025 data from the Chronicle of Philanthropy Retained donors are seeing median gifts increase 20% year-over-year, with monthly donors showing a 71% retention rate after...
State of Good for April 20, 2026 20.04.2026 8:10
Episode Title: The Intention-Action Gap: What Donors Say vs. What They Do Summary: - New research from Effective Altruism Australia reveals philanthropic funders claim to prioritize evidence but give based on emotional connection — pair your data with story Nonprofit PRO highlights how fundraising caution is costing organizations real dollars — your donors may be waiting for the right ask Harris P...
State of Good for April 13, 2026 13.04.2026 8:14
Episode Title: Trust Isn't Enough: Why Donor Participation Keeps Declining Despite High Confidence in Nonprofits Summary: - Nonprofits remain highly trusted, yet donor participation continues a decade-long decline — trust alone isn't reversing the trend New research from the Chronicle of Philanthropy identifies five distinct generosity profiles that can transform donor communication strategies Cha...
State of Good for April 6, 2026 06.04.2026 8:11
Episode Title: The Shift from Concentration to Diversification: DAF Trends and the Small-Donor Renaissance Summary: - New research from DAF Giving 360 reveals donors are fundamentally changing how they use donor-advised funds in response to 2026 tax law changes, with over $234 billion sitting in these funds nationwide Stanford Social Innovation Review's "Beyond the Mega-Gift" conversation highligh...
State of Good for March 30, 2026 30.03.2026 7:36
Episode Title: The AI Trust Tightrope and the Mid-Level Donor Opportunity Summary: - AI is transforming fundraising personalization, but organizations without governance frameworks risk eroding donor trust Mid-level donors ($500–$5,000) represent massive untapped potential — retaining one equals acquiring 10–20 new small donors Social proof increases donation likelihood by 30%, especially when don...
State of Good for March 23, 2026 23.03.2026 8:19
Episode Title: "The Hidden Crisis Undermining Your Fundraising — And What to Do About It" Summary: - Two new reports reveal how board governance failures are fueling nonprofit staff burnout and directly undermining fundraising capacity Gift bunching strategies are helping organizations maintain 87% of projected revenue ahead of 2026 tax changes A Gen Z donor calls out the nonprofit sector for misu...
State of Good for March 16, 2026 17.03.2026 7:29
Episode Title: $22B in Giving, Federal Funding Disruptions, and New Tax Rules — March 16, 2026 Summary: America's top philanthropists gave $22.4 billion in 2025, but much of it flowed to DAFs and foundations rather than directly to operating nonprofits One-third of U.S. nonprofits report disruptions from federal funding cuts, with two-thirds reliant on government sources New 0.5% AGI floor on char...
State of Good Introduction 17.03.2026 4:15
Episode 1: Welcome to the State of Good Report If you lead fundraising at a nonprofit, or you're the executive director, or you sit on the board, you know the pressure never goes away. Great year? The clock resets in January. Land a major gift? You're already wondering what happens if that donor can't give next year. This episode introduces the State of Good Report podcast and why it exists: to he...
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