Startups Magazine: The Cereal Entrepreneur

In today's episode, Startups Magazine's Editor Anna Wood is joined by Demetri Papazissis, Co-Founder and CEO of Superbo AI. They discuss the importance of ignoring the hype and finding real value in implementing Agentic AI, why sorting your data is the first step in ensuring success, and the hunger and drive that makes an entrepreneur.

Anna Wood, Editor at Startups Magazine, speaks to Jarek Sygitowicz, Co-founder and Chief Strategy Officer at Authologic, all about the debates surrounding digital IDs and why they are the most secure options in the dawn of the online safety act, why it is imperative to keep data safe and only share exactly what is needed especially with the rise of AI agents, and the advice he has to share as a se...

Anna Wood, Editor at Startups Magazine, speaks to Jennifer Davidson, Founder of Sleek Events, all about how leadership isn't about knowing all the answers, the choice to not pivot to virtual events during COVID lockdown, and her mantra of people before profit. 

Anna Wood, Editor at Startups Magazine, speaks to Juliet Bray, Regional Accelerator Programme Manager at EIT Food,  Elizabeth Lee, Co-Founder of Carbon Cell, and Françoise de Valera Rose, Co-Founder of Pack2Earth, all about tackling the overuse of plastic and its impact on both our planet and our health.    

Anna Wood, Editor at Startups Magazine, speaks to Dr Mark Cox, Co-Founder and CEO of Orli, about the inspiration behind founding Orli after witnessing patient crisis as an NHS doctor, giving children the tools they need to regulate their emotions in a fun way and winning the Social Impact Hero award at the Hustle Awards 2025.  

Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Garreth Wood, Co-Founder and Chairman of KidsOR, all about innovating a new approach to charity surgical work in middle and low-income countries that empowers local teams, selling his company to start KidsOR, and winning the Founder of the Year award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jenny Gardner, Director of Development at ARC - Advanced Research Clusters, all about its work in creating inclusive and flexible workspaces for the science and innovation clusters, Moderna's new manufacturing facility at its Harwell campus, and winning Workspace of the Year award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Yasmine Abdu, Founder of CarbonTrac, all about how sustainability can make money and isn't the cost that corporates think it is, making sure to enjoy the founder journey, and winning the Eco Warrior award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Mark Sweeny, Founder and Group Chief Executive de Novo Solutions, all about always focusing on the fundamentals, championing the Welsh ecosystem and winning the Most Successful Scaleup Award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jo Stevens, Managing Director at Oxford Innovation Space all about being founded by the University of Oxford's first spin-out, how the organisation encourages the creation of a regional innovation ecosystem, and winning the Readers' Choice award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Sergey Jakimov, Founding and Managing Partner at LongeVC, all about the journey from serial founder to investor, the longevity space and the innovations that will change lives and prolong health spans, and winning the Game-Changing Investor Award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Bethany Hatten and James Wood, Co-Founders of ClearEar all about what its like to start and run a business as two busy medical students, the importance of accessibility and their service offering, and winning the Young Entrepreneur award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Rebekah Sun, CEO of Hatch Enterprise UK, all about Hatch's position in the startup space, supporting the founders and not the businesses, and winning Outstanding Startup Support at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Selene Sari, Founder and CEO of Vox Aeris, all about the challenges of being a solo female founder building a hardware product, how solid information is more valuable than advice and winning the Early-Stage Innovation Award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Renee Rogers, Founder and CEO of ONO, all about incident reporting and the intricacies of fleet management, knowing when to take or leave advice, and winning the Most Innovative Tech awards at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Viviene Bish-Bedeau, Founder and Director of Construction and Engineering Opportunities (CEO) all about the diversity of the construction industry, the issues of classifying industries as either practical or academic and winning the Inspirational Woman of the Industry award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Shirley Baumer Co-Founder and CPO at DreamTeam, all about the role of AI in HR, the story of DreamTeam's co-founders meeting whilst working at Monday.com, and how there's growth to be found in uncertainty. 

Anna Wood, Editor at Startups Magazine, speaks to Tom Robins, CEO of Switchee all about Switchee's mission of improving the quality of life of people who live in rented homes, how founders can make or break businesses, and the lessons he has learned as a serial scaleupper. 

Anna Wood, Editor at Startups Magazine, speaks to Giorgia Granata, Co-Founder and CEO at Wype, all about bum cleanliness and health, her experience on Dragons Den and why building a startup is like a horse

Anna Wood, Editor at Startups Magazine, speaks to Andrew Roughan, CEO at Plexal, all about the importance of collaboration in the industry, Plexal's four pillars of innovation support and why the UK needs to find its subsector niches to excel in. 

Anna Wood, Editor at Startups Magazine, speaks to Tammy H. Nam, CEO at Creatopy, about her 30-year career in tech startups, the core leadership principles that are important to her and how to lead a rapidly scaling business. 

Anna Wood, Editor at Startups Magazine speaks to Iman Dakhil, Founder HintHint all about being a solo non-technical founder in a tech-based business, bootstrapping the business from the start and the perfect gift. 

Anna Wood, Editor at Startups Magazine speaks to Fabio Bin, Co-founder and CMO of WeRoad, about how WeRoad is tackling the loneliness crisis with travel, connecting people's cultural stories, and a WeRoad marital success story. 

Anna Wood, Editor at Startups Magazine speaks to Joshua Steer, CEO and founder of Radii Devices about the importance of clinical feedback, he transition to academia to founding a startup and the immediate pivot Radii Devices had to make on launch.