Rick Lindquist and Tyler King

Startup to Last

Business EN ↓ 207 episodes

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.

Author

Rick Lindquist and Tyler King

Category

Business

Podcast website

www.startuptolast.com

Latest episode

Jul 2, 2026

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Episodes

Claude Design 02.07.2026

As if Claude, Claude Cowork, and Claude Code weren’t enough, today we talk about Claude Design which is a completely different thing.

Correcting AI when it gets something wrong 18.06.2026

In this episode, we talk about using AI to answer questions based on content in a knowledge base. It’s easy to get a proof of concept working, but how do you continuously improve it from there? Is that even realistic with current technology? All that and more.

HIPAA 04.06.2026

In this episode, we dive into one of the most exciting topics imaginable: HIPAA compliance

It’s a Tyler episode 19.05.2026

In this episode, we dive deep into Less Annoying CRM’s new marketing strategy.

Where do the humans fit in? 23.04.2026

In this episode, we talk about how one of the new business challenges is to figure out what skills are uniquely human, and leaning into those things as your differentiator.

Where to host a marketing site in the age of AI 09.04.2026

In this episode, we talk about whether tools like Webflow still make sense to use when AI can generate professional looking marketing sites for you.

How much to invest in growth 27.03.2026

In this episode, we talk about how Rick has changed LegUp Health’s formula that decides how much money is available to invest in growth.

Do custom Notion agents really work? 12.03.2026

No, they don't!

Soft launches 27.02.2026

Less Annoying CRM is soft launching two major features we’ve been working on for months. This episode dives into that and a bunch of other stuff.

New positioning 12.02.2026

Of course we spend the first half of the episode talking about AI, but then we get into some good ol’ fashioned SaaS talk.

Obligatory Claude Code episode 15.01.2026

In this episode, we talk about the only thing anyone is talking about right now: Claude Code.

2025 Recap 31.12.2025

This is our annual recap episode. We talk about how things went in 2025 and what we’re hoping to see in 2026. Personal goals for 2026 Rick  Getting back to basics Going from reactive to proactive (and surviving to thriving) Shifting from a strategy of playing it safe and reducing risk to taking smart risk and being ok looking a little foolish Tyler  Handle the transition back to full-time work (as...

Can Rick’s optimism defeat Tyler’s pessimism? 04.12.2025

In this episode, we once again talk about AI, and oh boy do we get off topic. Here's the AI tool Rick mentioned for recording your screen (we'll talk about that in a future episode) Here's the AI report Rick mentioned

Open Enrollment Woes 20.11.2025

In this episode, Tyler and Rick discuss the challenges faced by Leg Up Health during open enrollment, including issues with email communication and the impact of AI on consumer behavior. They explore the current health insurance landscape, the importance of product strategy and customer experience, and the role of content in engaging customers. The conversation also touches on shifts in search tra...

Does OG inbound marketing still work? 06.11.2025

In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.

ICP ICP ICP 09.10.2025

We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.

What to do while you’re waiting for results 25.09.2025

In this episode, we talk about what the Less Annoying team should be working on while waiting to see if the last bet actually pays off.

Website overhaul 11.09.2025

In this episode, we talk about how Rick can overhaul the LegUp Health website to fit their new positioning.

We're profitable, now what? 14.08.2025

In this episode, Rick shares how he approached thinking about what to do with his first meaningful profit.

Tiers, add-ons or standalone products? 31.07.2025

In this episode, we dive into where things stand with Less Annoying CRM’s potential new product. Here's the blog post about First Team Principles Rick mentioned.

User communities 17.07.2025

In this episode, we talk about trying to create a forum for Less Annoying CRM’s users.

SIP trunks 04.07.2025

In this conversation, Rick and Tyler explore various topics ranging from smoking techniques and the evolution of grilling methods to the challenges and benefits of a four-day work week. They discuss business growth strategies, particularly focusing on customer retention and the importance of securing renewals. The conversation shifts to the technical aspects of VoIP systems, including SIP trunking...

Add-on product 19.06.2025

In this conversation, Rick and Tyler discuss various topics ranging from their beverage preferences to the latest trends in podcasts, business growth, and the integration of AI in their operations. They explore the significance of setting revenue goals, the role of AI agents in customer outreach, and the development of internal tools to enhance efficiency. Additionally, they delve into potential n...

Will these guys please stop talking about AI 05.06.2025

In this conversation, Tyler and Rick discuss various topics ranging from personal experiences with parenting and reading habits to business growth strategies and the integration of AI in their respective companies. They explore the challenges of managing growth, the importance of understanding customer needs, and the potential of AI to enhance efficiency and customer experience. The discussion als...

Acquisition vs Expansion 22.05.2025

In this conversation, Tyler and Rick discuss the challenges and adjustments of parenthood, particularly Tyler's experience as a new father. They explore the balance between work and family life, the dynamics of business growth, and the implications of freemium models in their respective companies. The discussion delves into the importance of customer retention versus acquisition, the value of free...

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