Startups.com

Startup Therapy

Business EN ↓ 340 episodes

The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

Author

Startups.com

Category

Business

Podcast website

www.startups.com

Latest episode

Jul 6, 2026

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Episodes

Funding is a One Way Street 09.05.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about the cost of raising a capital. Yes, additional funding is a good sign of progress, it’s a sign that the company has potential to grow because people invested money in it. Yes, it is a milestone most founders want to achieve. The downside, however, is that you are no longer alone when making decisions. You are no longer the owner. You beco...

My Startup Stalled - Now What? 02.05.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about what it’s like for a Startup to stall. We are all so used to the idea that we need to keep creating a momentum for our business to reach goals, to hit target numbers, and possibly please our investors. Yet, many, if not all, Startups stall, growth slows down and revenue is almost non-existent. It’s normal and you gotta learn how to naviga...

What if We Fired Everyone and Started Over? 25.04.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about the possibility of firing your employees for a restart? Let’s put it this way. The people in your team when you started may not be the right people now that your business is growing. The skills that they currently have may no longer fit the roles you need to continuously push your team forward. Everything changes, all things evolve, skill...

This Could be our Last Shot 18.04.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about being at the peak of our opportunity. In our early years, when we fail to succeed in growing our Startup, it’s okay. We can take a breather, regroup, and then start again. When we’re already in our mid 40’s and 50’s (or older), screwing up comes at a high price. A restart may no longer be possible. On a positive note though, with age, we...

Will Investors Let Me Take Money Off The Table? 11.04.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about the likelihood of founders taking money off the table. Is it possible? Could be if the company has the potential of exponential growth in a short period of time. Is it doable? Most definitely if the means the company has the resources and manpower to get things done fast. But the possibility of being able to take money off the table is cl...

Being Leveraged Means Having Zero Choices 04.04.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about being leveraged and how it affects Startup growth. Early on, founders tend to believe that choosing an investor is an option. Yes, this is possible for people in the top 5 percent or those that haven been in this route more than once. But if you belong in the other 95%, which most of us are, we don’t get to choose. We get lucky when someo...

I Failed. What Will People Think of Me? 21.03.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about not thinking too much about what other people think. Our emotions are always valid especially when our ideas aren’t appealing enough or when our Startup fails to gain any momentum. We always worry about what other people might think of us and how they will see our failure. But the truth is, no one will remember. No one will care. No one,...

Don't Be Afraid to Take Big Swings 14.03.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about founders not taking risks. When you get stuck in one place, getting comfortable at where you are at right now and not taking swings because of the fear of missing a hit, then growth becomes a long shot. Successful Startups did not succeed because they fear failure. Success comes when the founder keeps taking swings and managing failure as...

When Founders no Longer have Upside 07.03.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about founders with no more upside left. Having new investors is good. Stacking up more funds to expand the company is good. Although it can turn dreadful real quick when as a founder you are left with no more room to grow. You get stuck in one spot, doing the same rigorous task day by day without any promising gains at all. Wouldn’t it be bett...

The Lies We Tell Ourselves About Retirement as Founders 28.02.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about the real definition of retirement. Is it going on a vacation one after another in your 60s? Is it pursuing your love for woodwork and making a living out of it? Or perhaps starting another business using your retirement funds? Whatever it may be, what matters the most is you get to do what you love doing but this time with less stress, le...

The Problem with Local Advice 21.02.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about finding the right advisor. It’s natural for anyone to seek advice from people who we think know more than we do but it doesn’t necessarily mean that what they know is beneficial for founders. Well-meaning people will readily share their knowledge and expertise, and we can all learn from it. Sometimes, it isn’t enough to resolve the issues...

Why Do I Feel Like Time is Running Out? 14.02.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about the real value of urgency. Yes, getting things done right away is good. Managing your time well and completing your tasks ahead of time and knowing the strategies to keep up with competition will help stir the business in the right direction are definitely commendable practices. But, when all of your efforts are countering your real goals...

The Value of Many Tiny Financial Wins 07.02.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about aiming for multiple tiny financial successes. This mentality that all your daily sacrifices, struggles, and losses will eventually lead to getting rich, sometimes, is a wishful thinking. Why not work on achieving small but steady financial wins, instead of staying broke for years in the hopes of getting rich all at once?    Sign up for th...

We ALL Fake It Until We Make It 31.01.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about faking success. What? Is that even possible? NO, you can’t fake real success. But, YES, in the early stages of your Startup you can run it in a way wherein your success mindset is bent on believing you can make it until you’re finally there - succeeding and thriving.   Sign up for the Startups Newsletter https://www.startups.com/newslette...

Founder Consequences 24.01.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about consequences. When you started, your words didn’t weigh as much as they do now. Back then, your reach was just a few people. Now that you’ve become a founder, every single word, phrase, and statement you utter has consequences. When you speak, make sure you’re ready for the pros and cons, and eventually, how it will affect your Startup. S...

My Unhealthy Relationship with Work 17.01.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about unhealthy relationships. Nope, this isn’t about love. This is about developing unhealthy relationships with family, friends, and anyone within your social circle because your toxic work life is making everything else toxic. And this is about why you can feel a little guilty for taking some time off but do it anyway. Sign up for the Startu...

The Goal is NOT to be a Startup 10.01.2022

In today’s Startup Therapy Podcast, Wil and Ryan talk about why a business shouldn’t stay a Startup. Sure, Startups get more opportunities to grow and funding offers to expand. But you can’t stay in this phase forever. Grow your business into a company that can run on its own, have a monthly recurring revenue that pays its monthly bills, and produce products that customers want to buy. That’s when...

Does Competition Really Matter? 27.12.2021

How many times has your competition kept you up at night? A new feature here, seed funding there, maybe you’ve even lost a customer or two – but how much of a threat are they, really? In today’s Startup Therapy Podcast, Wil and Ryan share examples of competitor flops, why you should be thankful if your niche has competitors, and why you need to stop being so distracted by what other businesses are...

We Can't Fight at Work and at Home 20.12.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about dealing with issues at work and at home. As said many times, don’t bring your work problems home the same way you can’t let your personal issues affect your work performance. You can’t deal with issues from both ends because it's unhealthy. Find an outlet where you can express your worries and make sure you get some level of support from...

What does Founder Success "Feel" Like? 13.12.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about how comparison kills progress. Notice that you are often bound to fail when you start comparing your progress to your competition. What you can do to not fall into this trap is to go back to your goals. Recalibrate yourself, shut every possible distraction down, and focus on what you have envisioned to achieve. You can’t go astray when yo...

Let's Kill the 40 Hour Work Week 06.12.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about discarding the 40-hour work week. If you work for 30 hours each week, what would you worry you won’t get done? Now, if you won’t sit eight hours in the office, what will you be able to accomplish? Can you possibly do more somewhere more comfortable than in your office? The answer? YES! You can accomplish so much more without the time cons...

Minimum Viable Happiness 29.11.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about what happiness means for a founder. In most cases, founders find happiness when they feel safe, when their efforts are validated, and when people appreciate their accomplishments. It doesn’t require much, yet the effort put forth to achieve happiness is basically blood, sweat, tears, and years of hard work. Sign up for the Startups Newsle...

The Funding of "No Man's Land" 22.11.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about what happens when funding is scarce. Will you seek another investor? Will you go on a fire sale? What other options do you have left? In the world of Startups and the struggles of keeping your business running, the fight is for you not to win. It’s more of a fight for you not to lose!  Sign up for the Startups Newsletter https://www.start...

What does Founder "Success" Feel Like? 15.11.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about celebrating the little successes. Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most founders, at the early stages of their business, smaller things such as not having to worry about the payroll or how much you can spend using the company card, are a littl...

The Risk of Trading Vulnerability for Opportunity 08.11.2021

In today’s Startup Therapy Podcast, Wil and Ryan talk about when is the best time to give up equity. At the early stages of a Startup, founders often seek to partner with a co-founder in the hopes of growing the company. But what founders don’t realize is that it may be too early to look for a partner or too risky to look for one. Selling the equity of your company, when it’s at its lowest value,...

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