Startup Sandwich Podcast | Entrepreneurship in Bite Sized Lessons

In this episode of Startup Sandwich, host Ric Phillips sits down with marketing expert, author, speaker, and lecturer Sanjay Dhebar to unpack what entrepreneurs often misunderstand about marketing. Sanjay explains why going viral is not a reliable business strategy, why marketing is much more than social media, and why the best organizations are marketing-led and sales-driven. He shares practical...

In this episode of the Startup Sandwich Podcast, Ric Phillips, communication specialist at YEDI, sits down with Abimbola Akinnuoye, Founder of Leading Ladies Connect and Co-Founder of Karisverse, to talk about the real challenges women entrepreneurs face when building and growing a business. From visibility and storytelling to funding, confidence, community, and brand growth, this conversation exp...

Before you start a business, one critical question matters: is your idea actually viable? In this episode of the Startup Sandwich Podcast, powered by the York Entrepreneurship Development Institute (YEDI), Rick Phillips speaks with Fabio Crespin from United Way about the reality of entrepreneurship, how to evaluate a business idea, and why a good idea alone isn’t enough to build a successful start...

In this episode of the Startup Sandwich Podcast, Rick Phillips sits down with construction entrepreneur Patrick McCormick, founder of Demo For Your Reno, to discuss his journey from Ireland to Canada and the lessons learned from building and scaling a construction business over three decades. Patrick shares how his entrepreneurial mindset started early, why hearing “no” is part of success, and how...

Most entrepreneurs attend networking events hoping to meet investors, partners, or clients — yet leave with business cards and no real opportunities. Why? In this episode of the Startup Sandwich Podcast by the York Entrepreneurship Development Institute (YEDI) https://yedi.ca/ , we speak with Karen Fox https://www.linkedin.com/in/kerenfox/ , founder of OhHi https://www.ohhi-global.com/ , a relatio...

The global beauty industry is a multi-billion dollar market, projected to reach over $677 billion by 2025, with skincare leading at 40%. How do you break into this billion dollar industry without big money or big investors? In today's episode, we talk with Flavia Zhamo, who pulls the curtain back on how beauty brands make it to the shelves and fighting founder burnout.  Flavia Zhamo is the fo...

In today's episode, we learn how Eitan Rachlis connects companies with the top 1% of talent in tech, finance and the nonprofit sectors across the U.S., Canada, and Europe. With over 15 years of experience in recruitment, Eitan specializes in placing the top 1% of talent in high-demand engineering and tech fields. His expertise covers robotics, software, engineering, cybersecurity, and IT serv...

In today's episode, we learn how Latchmi Raghunanan used her background in product development and public sector leadership, to make fertility treatment more compassionate, accessible, and pain-free. Entrepreneurs will learn the trials and triumphs of bringing med-tech to market. Maman Biomedical is developing the world’s first needle-free microneedle patch for fertility treatment. The flagsh...

Alicia Vianga turned 19 years of working in the hospitality industry into an innovative retail business and empowering non-profit supporting breast cancer survivors.  In 2005, she founded Premier Jour, a boutique that provides customers with unique shopping experience as well as certified bra and breast prosthesis fittings. Alicia worked with a major hospital in Toronto on the development of an of...

In today’s episode we learn how Tanya Hayles turned a Facebook group of 8 friends into a million dollar global brand that consults with the federal government and billion dollar organizations.  Tanya is an award-winning event consultant and director of the ioe agency who lives at the intersection of culture, sports, tech and community. She helps brands translate culture into connection and convert...