StartUp FASHION: Do It Your Way

You’ve most likely thought about working with influencers to grow your fashion brand but have you considered implementing a brand ambassador program? Brand ambassadors differ from influencers because rather than being paid a substantial amount of money for promoting your brand as a job, they are excited about what you offer and see their work as a fun thing to do for perks like early access, insid...

Finding the right marketing combination for your brand is an ongoing process. And SMS marketing might be exactly what you need to add to the mix. Text-based marketing, also known as SMS marketing, is a powerful tool that has the potential to help take your fashion brand to the next level. Take a look at these SMS marketing tips. This is a public episode. If you'd like to discuss this with other su...

One crucial way to grow your fashion business in a competitive industry is by creating various revenue streams for your fashion business. Multiple revenue streams not only help you to diversify but also provide a measure of financial security which is otherwise not possible.  Let’s take a look at 8 effective ways to add more revenue streams to your business.  This is a public episode. If you'd lik...

We all know that your online presence is a critical part of making it possible for interested customers to find your brand. In order to put it in front of the right people, however, you need to optimize your search engine ranking.  Here are 5 SEO tips for fashion brands to increase your search ranking and the odds that interested customers will find your brand. This is a public episode. If you'd l...

In the world of fashion, having a thoughtful approach to marketing is key to staying ahead of the competition.   By playing off of pop culture trends, experimenting with new tactics, and leveraging creativity, you can design an effective marketing strategy for your fashion business. Here are some tips you can take advantage of to improve your fashion marketing game today. This is a public episode....

Fashion is a highly competitive industry, so that means that each loyal customer is extremely valuable.  With 80% of future profits coming from 20% of existing clients, nurturing brand loyalty should be on top of your list.  So, how do you make your brand appealing enough for the clients to come back over and over AND for them to recommend it to others? Listen in to learn all about how to build br...

Abandoned Cart emails have the potential to greatly impact your fashion business sales conversions.  Even if you’re running a successful ecommerce shop for your fashion brand- which is a major win!- if you don’t have this email sequence set up, then you’re leaving a lot of money on the table.  Shopping cart abandonment is often an untapped space for increasing your sales. Listen in to learn about...

If you’ve followed me for any period of time, you probably know that I love a good mindset chat.  Because as you work to grow your fashion brand, you have to be more than a designer. You have to run a business. And to do that effectively, you need to have a CEO mindset : it’s that vital attitude that helps you deal with the “business” side of your fashion brand.  Listen in to hear about some strat...

Learning how to attract customers to your website is most likely one of your top priorities as an emerging fashion brand.  Which makes sense, because if customers can’t find you, they can’t buy from you. But the thing is, I often hear “ I need to make more sale s”, which is a statement that doesn’t really get at the root of the issue.  If you are lacking in sales, you either aren't reaching p...

In this episode, I talk about video marketing for your fashion brand.  I  wouldn’t be doing my job if I didn’t talk about the impact that video can have on helping you sell more in your fashion business.  Whether we’re talking about Reels or YouTube, Website content, or any other form of video, seeing your products in motion, as well as seeing your face and hearing your voice affects your customer...

In today's podcast, I'm talking  about improving your email open rates so that all the time you’re putting into writing emails is actually worth it! Here’s something you need to understand -- building relationships with customers doesn’t end with a purchase.  Post-purchase email strategy is a really important aspect of the customer journey. Let’s talk about why a post-purchase email stra...

Strong email open rates are a big part of your marketing KPIs (key performance indicators).  You don’t want to ignore this if you want to see those sales. But with so many emails landing in everyone’s inboxes every day, it can be really challenging to cut through the noise and grab the attention of your subscribers. So, how can you make sure that your emails get opened by your newsletter subscribe...

Personalized email marketing content is a great way to make sure that your community gets emails about things they actually care about and that they can connect to, rather than generic emails that everyone is getting. According to some studies, personalized emails tend to gain 27% higher click rates and 11% higher open rates than emails that simply go out to the entire list with no personalization...

In order for your fashion brand to grow, you need to bring in new customers who are interested in your designs.  I know, this is obvious.  But it’s not always so obvious how to do that.  One great way is to strategically use cross promotion in your business.  Using cross promotion to reach a new audience is an excellent strategy for finding  people who will be interested in your brand and products...

I talk a lot about having a blueprint for how you will make more sales in your business.  It’s what I teach in the LevelUp FASHION program.  But if you’re not sure what that blueprint should look like, I’m going to break it down in this episode. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscrib...

We're continuing with our three part series covering some of the major mistakes I see brands make when they are trying to generate more revenue.  I’m guessing that you feel like there’s a lot to do in order to grow the revenue in your business and you’re not quite sure what exactly needs to be done. If that's the case, you'll want to tune into this episode! We’re going to dive into...

We're continuing with our three part series covering some of the major mistakes I see brands make when they are trying to generate more revenue.  I’m guessing that you feel like there’s a lot to do in order to grow the revenue in your business and you’re not quite sure what exactly needs to be done. If that's the case, you'll want to tune into this episode! We’re going to dive into...

It's the start of a new season of the podcast! We're kicking things off with part one of a three part series covering some of the major mistakes I see brands make when they are trying to generate more revenue.  I’m guessing that you feel like there’s a lot to do in order to grow the revenue in your business and you’re not quite sure what exactly needs to be done. If that's the case,...

This week is a solo podcast because I want to talk to you about something that comes up a lot for business owners: burn out.  As as a result,  your business no longer excites you because you're so drained by all the work you have to do.  I’m sure many of you have experienced this. I know I have. And still do sometimes.  So let’s talk about it! Because, here’s the thing...when you first starte...

In this episode, I’m speaking with Marrisa Wilson, the Creative Director and Founder of MARRISA WILSON NY, a contemporary womenswear brand characterized by cool styling blended with funky textiles.   MARRISA WILSON NY , which was founded in 2016,  is characterized by cool, relaxed styling blended with bold and funky textiles and print artwork developed in-house. Soulful sounds, vibrant artwork and...

I’m speaking with Valerie Mayén, the owner, founder + lead designer of Yellowcakeshop Clothing Co. ,  a handmade contemporary women’s clothing line Yellowcakeshop Clothing Co, which was founded 11 years ago, responsibly designs and produces a curated offering of essential versatile outerwear, tops, dresses, scarves and coordinating leather accessories for the everyday professional woman. It is the...

This week's episode is another solo mini lesson. I'm  sharing with you three things that will have a major impact on the revenue in your fashion business. It's a quick 10 minute talk through three things you can think about and apply to your own business to help you level up and reach more of your goals. Enjoy! This is a public episode. If you'd like to discuss this with other subsc...

In this episode I’m speaking with Nicole and Jordan Haddad, the sister-brother team behind Lobo Mau, clothing line specializing in innovative textile design. Lobo Mau, which was founded 13 years ago, is rooted in slow fashion values. It’s a zero-waste company that works with local factories and silk screens its original textiles in-house with careful consideration of its social and environmental i...

This week's episode is a little different. I'm flying solo and sharing with you 3 Major Mistakes to Avoid as an Aspiring Fashion Business. It's a quick 10 minute talk through three things you want to make your sure avoid in order to  reach your goal of launching your business! If you want to dive deeper into these common mistakes and learn more about what you should be doing instead...

In this episode I’m speaking with Abby Sugar, the founder and CEO of Play Out Apparel, an omnichannel gender-equal underwear and athleisure brand. Abby  and I had a absolutely fantastic conversation where we discussed: The process of going from a self-funded business to seeking investment How brands of any size can show up for the causes they believe in and make an impact, even without having a lo...