Starting to Know

You think you'd know if you got hacked. You wouldn't. The average company takes 260 days to even notice someone's been living inside their systems, and most never see it coming. In this episode, cybersecurity and security architecture expert Evgeniy Kharam breaks down what really happens when you get compromised. We get into why "we've never been hacked" is almost always false, how attackers walk...

In a world of constant flux, preparation can sometimes be a liability when circumstances shift unexpectedly. This discussion highlights the importance of adaptability, especially during challenging times, as we explore why even the most prepared individuals might falter. We also touch upon personal security, emphasizing the need for awareness in the changing world.  Melanie- https://www.melaniemar...

This video explores the critical concept of the "founder bottleneck" and how it limits your organization's potential. We discuss building robust "business systems" and effective "business operations" to ensure "business growth" beyond your direct involvement, allowing for genuine "scaling a business" and strategic decision-making. Don't let your business die with you. Maggie-  https://www.stairway...

Most experts think the formula is simple: Get better. Work harder. Build more credentials. Then opportunity will come. But that is not how the market works. In this episode, I sit down with Cam Beaudoin to unpack why highly qualified people often stay invisible while less qualified people get picked, booked, and paid. We break down the real gap between competence and opportunity: visibility.  ‪@th...

Most bad decisions don't happen because you don't know better. They happen because something interferes, and it feels like you. In this episode of Starting to Know, we break down why smart people make bad decisions: why people make choices that cost them money, relationships, and years… even when they're capable, experienced, and "thinking it through." My guest, Ajita Shah, has spent decades worki...

Followers don't pay you. A _xxxxxx_ does. This episode is for anyone who's posting consistently, getting likes, building an audience… and still seeing $0. We go deep on the uncomfortable truth: attention is cheap, commitment is expensive. So what actually makes people buy? Inside: The biggest lie creators believe about followers The real reason people don't pay (even when they like you) The 3–5 st...

From Welfare Housing to $20M Empire: The Mr. Wraptors Story No One Tells. Russian immigrant. Welfare housing. 21 failed businesses. Now running 15+ locations across multiple countries with over 100 employees. Stas (Mr. Wraptors) reveals what it actually took to build a multi-million dollar automotive empire - including the December moment that nearly destroyed everything, why he got physically sic...

What if everything you know about Canadian immigration is only half the truth? In this explosive episode, I sit down with Sumit Jain , one of Canada's most trusted immigration professionals, to uncover the real game behind PR, study visas, work permits, and why most people fail—not because of paperwork, but because of bad advice . Whether you're planning to move, already in Canada, or stuck in lim...

Catherine Bell is a successful entrepreneur, business leader, and best-selling business author. Catherine founded BluEra, a Profit 500 executive search and team transformation company. As a top 200 growing company in Canada, top 10 in Alberta,  and best workplace, BluEra was a shining example of the Awakened Company System in action.  With the sale of BluEra to DHR, Catherine now focuses on awaken...

Cory O'Daniel is the  CEO and Co-Founder at Massdriver , a company that helps to improve the developer experience of cloud operations, offering self-service capabilities along with governance and guardrails to developers. A seasoned  expert in DevTools, SRE, and platform engineering , Cory has  built startups  and managed  cloud operations  for over 20 years. Cory is also the  creator of Bonny , a...

Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io . With an unwavering dedication to helping  marketers, marketing teams, and agencies  understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to  measurement marketing  is comprehensive and actionable. He guides his audience through the crucial s...

Nick Jordan is the Founder of Narrative, a company dedicated to transforming data commerce and guiding businesses in systematically creating and selling data. Helping them use transformative technology to remove roadblocks has been Nick's focus ever since. Before founding Narrative, Nick also served as the Senior Vice President of Product and Strategy of Tapad, an advertising and marketing company...

Jill Dow is the CEO at York and Chapel, a digital house which grew into a full-service marketing and branding agency in the past twenty years. In 2018, Jill became Executive Vice President at York & Chapel. She is in charge of developing brand strategies, running business operations, and growing the agency before becoming the CEO in 2019. York and Chapel- https://yorkandchapel.com/ Ishu Singh- htt...

Dan Cumberland is on a mission to help bootstrapped entrepreneurs avoid burnout.    Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance so they have the energy and motivation to keep going.   He is a 3x SaaS founder, serial entrepreneur, host of The Meaning Movement Podcast ( theMeaningMovement.com ), and a Pro...

Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.  While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrep...

Nelson Ho is the CMO at York & Chapel, a digital house that evolved into a full-service marketing and branding agency in the past twenty years. Y&C aims to provide strategically-oriented innovative solutions and ideas in the realms of branding and design, marketing communications, internet technology and strategy, integrated marketing communications, and graphic design to assist people in expandin...

Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations and corporations tell those stories better on video and become known as experts in their space. She is a speaker, a media trainer, and the host of the STANDOUT podcast. Prior to starting her company in 2014, Cheryl was a longtime broadcast journalist, working for TV stations in Georgia a...

Chris Weiher is a video producer with over 20 years of experience in the industry.  Chris's company, CLEAVER Creative has created B2B animations, videos for events and sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and only cares about results.   CLEAVER Creative: http://cleavercreates.com/ Ishu Singh: https://ishusingh...

Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation, and...

Jim is the Founder and CEO of Untapped Global , an investment company that finances high-growth businesses in emerging markets. Their technology-driven approach reduces risk and increases profitability. Smart Asset Financing has already financed 9,000 productive assets in 13 African countries with less than a 1% default rate. Jim also founded a social enterprise in Haiti providing clean water to o...

Maria Popova is an Agora-trained copywriter turned brand equity builder. Seasoned in digital marketing and entrepreneurship, Maria is currently the Head Of Growth at  WLG Agency , a global digital advertising agency. Maria and her team help overachievers create generational wealth with profitable branding strategies. Ishu Singh- https://ishusingh.com/ Starting to know- https://startingtoknow.com/

Lesley  oversees Riverbend's client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running.  Lesley  leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decad...

Carly J. Cais started in Marketing before she even knew it was Marketing: building websites for businesses back in 2001 (her first website was a My Little Pony flipping shop). She later founded a niche blog and grew it over 12 years to a monthly readership of over 120K visits, partnering with advertising networks and brands such as L'OREAL, Martha Stewart Crafts, and PLAID. She worked in B2C Marke...

Jennifer Spivak is the CEO of The AdGirls Agency , an all-female Facebook Ads agency. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and breaking the rules when it comes to Facebook ads. Jennifer has been...

Craig Swanson is an entrepreneur, business coach, and co-founder of the online learning platform CreativeLive . Craig thrives being the secret weapon partnering with online businesses such as KaisaFit , Sue Bryce Education , and The Wedding School by helping them into the multi-million-dollar mark and even acquisition ! Find more about Craig here: https://craigswanson.org/ Get Freshdesk here: http...