Alice Benham
Starting the Conversation
Tune in to hear from Alice Benham - strategist, speaker and best-selling author - as she debunks what it takes to grow, normalises the messy middle and documents her journey with transparency. Come for the actionable insights, stay for the reminder that you're not alone.
Author
Alice Benham
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
186 | 3 ways I'm improving my marketing right now 31.05.2022 18:12
Showing up online is a constant process of experimenting, learning and turning the challenges into solutions. I'm a big believer in seeing your marketing as a constant work in progress, always looking for ways to improve, so I thought I'd share 3 of the main ways I'm uplevelling my marketing right now! Tune in to hear my thoughst on the 'instagram is changing' narrative and discover what habits an...
185 | Seeking discomfort, learning from challenges and the reality of growing a start-up with Xavier Craine from Mixtons 24.05.2022 59:45
£11 in the bank account with £25,000 of bills to pay... receiving a cease and desist letter... coming out of lockdown with a product based business... Alongside co-founders Ranj and Sim, my friend Xav runs Mixtons - the disruptive brand on a mission to create premade cocktails which in their own words 'don't taste shit'. After watching their journey, becoming an investor and admiring Xav's willing...
184 | Q&A - how to stay motivated, get your first clients and streamline your business 17.05.2022 42:29
In todays episode I'm answering YOUR top questions - from how to manage your finances to why building a community is a two way street, this episode will bring some quick fire expertise to help you move your business forwards. To submit your question or topic suggestion for future epispdes, share your thoughts here. _____ To manage your marketing with intention, start using Metricool for free here....
183 | Why consistency is the only 'secret' to success w/Abi Connick 10.05.2022 1:07:03
In a world where quick fixes and overnight growth are increasingly glorified, Abi Connick is a living example in the power of showing up consistently and patiently. Since starting out just over 2 years ago, Abi has grown a community of 100K creatives and now runs the business alongside her partner. In this episode we discuss why showing your face is a powerful tool for growth, the pressure Abi fel...
182 | My story - school dropout to accidental entrepreneur at 17 03.05.2022 34:32
In 180+ episodes I've told a lot of peoples stories on this poidcast... but never my own. Something powerful happens when we hear the honest and often non-linear journeys of other peoples businesses so in todays episode I'm taking you back and sharing how I went from working as an elf and dropping out of school at 16 to running a business at 17 and wildly burning out. Tune in to hear (what I think...
181 | Creative marketing and viral campaigns at Thursday dating w/George Rawlings & Jess Wreford 25.04.2022 1:08:08
Thursday dating - the start-up known for disrupting the online dating world and pushing the boundaries of creative marketing. Whether it be handing out sex toys on the street, paying interns to walk around with balloons tied to themselves or leaving whiteboards across central London, Thursday have mastered the art of starting conversations by blending offline activations with online community... a...
180 | What to when you feel stuck and need direction 12.04.2022 26:30
In a rut with your business? Not sure how to move forwards? Tune into this episode to be reminded that you're not alone and learn the steps taken to help you move forwards...
179 | A little encouragement from me to you 06.04.2022 1:32
What do we do when we have COVID and don't have a full episode ready?! We create a mini pep talk...
178 | 24 lessons from 6 years in business 29.03.2022 10:47
It's my birthday weeek (!) which means I'm turning 24 and the business has oficially been running for over 6 years! To mark this, I thought I'd use this episode to share 24 lessons the last 6 years have taught me. Take yourself on a walk or get started on a mindless task whilst you learn from my lessons and (hopefully) leave feeling encouraged. _____ Start your pension today with Penfold - this li...
177 | Launch reflections... I tried a new approach and loved it! 22.03.2022 25:48
Having launched more times than I care to count, I've learned a lot about what works, what doesn't, what feels good and what isn't for me... and this episode is sharing the latest lessons from my recent launch. Tune in to hear about why I took a new approach, what it looked like, what went well and the challenges I came across. Alongside learning from my lessons, I hope this episode leaves you wit...
176 | How to build a community, not just an audience 14.03.2022 34:58
Better engagement, an easer sell, more insights, a better experience for your people... the benefits of building a community over an audience are endless. Tune into this episode to learn why this is important and 9 tips for how to do it. Ready to get strategic with your content and begin seeing your marketing in this way? Save your space to Strategy In A Month here.
175 | 3 steps to creating your marketing strategy 08.03.2022 23:06
Today we're taking it back to basics and answering the questions of "what is a marketing strategy" "why should I have one" and "how can I make one" - so if you've ever found yourself asking one of those questions, this one's for you! _____ Ready to create a marketing strategy and show up for your business with consistency, intention and confidence? Doors to Strategy In A Month are OPEN and if you...
174 | 4 reasons you're not consistent on social media 01.03.2022 30:34
Ever struggled to be consistent with your marketing? This episode is for you! In order to ensure your content is truly building relationships and nurturing people through the buyers journey, consistency is key... but it's also the thing I notice people struggling with the most. In this episode I'm sharing the top 4 reasons we struggle with consistency and how you can help yourself with them. _____...
173 | The secret to content that constantly sells 22.02.2022 28:24
In this weeks episode I'm nerding out on one of my FAVOURITE topics within marketing strategy - the buyers journey. Why do I love it so much? Well, because when you understand the buyers journey, all the guesswork of creating content that sells is removed AND things instantly feel less icky. Whether you've come across the buyers journey before or not, tune in to explore how you could be better mar...
172 | 4 marketing lessons from 4 years in podcasting 14.02.2022 30:12
The podcast is celebrating today - thanks to your support Starting The Conversaton has reached 100K downloads, just before its 4th birthday! 4 years and 172 episodes in, this podcast has taught me a huge amount about effective marketing and in this episode I'm sharing the top 4. So tune in to hear my experience, advice and encouragement for your content marketing! ______ Join the waitlist for Stra...
171 | Emily's FINAL episode... a look back on working together 10.01.2022 39:33
After 2.5 years my teammate and first employee Emily is moving on to pastures new, so I thought it was a fitting farewell for us to record a final episode together and take a trip down memory lane. I was intrigued to ask Emily about her experience being a part of my business and get her take on how the business has shifted and evolved. So for one last time, join us for a rambling chat and a laug...
170 | Celebrating YOUR 2021 wins #SmallBizmas 07.01.2022 1:01:13
Huckletree Alpha Accelerator - https://www.huckletree.com/education/alpha Website - https://www.huckletree.com Instagram - https://www.instagram.com/huckletree/ The Big Red Box - https://www.thebigredbox.co _____ Happy new year! 2022, here we are! Before we kick off the new year, I just want to take a moment to reflect on 2021 and the Small Bizmas Party I hosted with my brilliant small business pa...
#5 What do you want to carry in 2022? And what do you want to leave in 2021? | 5 Days of Reflection 17.12.2021 7:46
Welcome to the final day of 5 Days of Reflection! Now we're so much more aware and in touch with what 2021 held, in today's final instalment we can start to think about what we want to carry with us in 2022, and what we want to leave in 2021. To do this I'll take you through a Stop, Start and Continue framework and this is where reflection is so beneficial because we can use the previous season...
#4 What has 2021 taught you? | 5 Days of Reflection 16.12.2021 8:57
Welcome to the penultimate day of 5 Days of Reflection. Today we're going to be taking the challenges we identified yesterday and using them to bridge the gap between the past season, and the new season we're stepping into. So we're reflecting on what 2021 has taught us, and we're going to start with you as a person, a business owner, and we're going to be zooming out further and further to capt...
#3 What has felt challenging? | 5 Days of Reflection 15.12.2021 10:28
Here we are at Day 3, the halfway point already, and it's time to reflect on the more challenging stuff 2021 has held. Today I'll walk you through how to look back at what has felt challenging and not so good in the last 12 months. It's key for us to reflect on the challenges as well as the wins, so we can take the learnings and the purpose from what's not felt so great. So we're going to face t...
#2 What has made the most impact? | 5 Days of Reflection 14.12.2021 6:31
Welcome to day 2 of 5 Days of Reflection. Each day we will be building on the reflection from the day before so if you've not listened to day 1, I'd encourage you to go back and listen to that before we dive into day 2. Today we're going to take 10 mins to look back on the last 12 months to identify what action, or what decisions have had the most impact on your business so we can learn what has...
#1 What are your wins? | 5 Days of Reflection 13.12.2021 13:47
Hello and welcome to 5 Days of Reflection! 5 Days of Reflection is here to help you round off the year and reflect on everything 2021 has held. I'll be showing up every day this week for just 10 - 15 mins to help you acknowledge and celebrate everything you have achieved in the last 12 months. I know as business owners it's so easy to move on to the next thing without taking time to stop, but I...
164 | I started a new business in 6 weeks, here's what it taught me 07.12.2021 29:36
If you follow me on Instagram you'll be very aware by now that my second business, on paper , launched last week! It's been roughly 6 weeks since I decided to launch a product-based business and it's been quite the journey, let me tell you, so today on the podcast I wanted to let you into what that's looked like, the highs and the lows. My teammate Emily is joining me to ask me some questions abo...
163 | A conversation with my MUM(!) about leadership, boundaries and 'balance; 30.11.2021 49:11
This week I have a VERY special guest, Catrina Benham, AKA my Mum. You might remember my Dad has joined me on the podcast so it was only right to invite my mum as well, and I really wanted to ask her about her experience of working as a female leader in a male-dominated environment. So join us for this conversation about leading as yourself, leaning into your strengths and knowing the value you b...
162 | Turning your hobby into a business, overcoming challenges and finding joy 23.11.2021 54:00
Today I'm chatting with Harriet, furniture maker, owner of Sully the sausage dog and founder of The Cornish Rae. After her husband suffered a traumatic brain injury in 2018 Harriet started working with furniture as a form of therapy and it's grown into her full-time job from there. In this episode, Harriet shares some of the challenges she's faced in turning a hobby into a business and why it's...
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