Starting the Conversation

I've officially uploaded 24 (now 25) episodes! To mark the mini-milestone, I'm giving you a behind the scenes look into what creating this podcast has looked like and what I've learnt along the way. Listen in to hear what I've discovered about the reality of creating content and how these 5 learning curves are continuing to impact my business as a whole. _____ To connect with me, share your though...

I have a love hate relationship with personal branding . Whilst it's a remarkable way to create an online presence which engages with an audience, it brings with it a risk of creating an unhealthy relationship with your digital content. I've first hand experienced of both how powerful and negative it can be, which is why I wanted to dive into it in this episode… I'll be talking about why it sells,...

When Sapphire (todays guest) launched The Coven a few months back, it felt like perfect timing for me. I'll let her tell you more in the episode, but The Coven is a monthly membership platform which exists to support and empower female business owners. I can truly say that membership with The Coven has been one of the best investments I've made in my business.  We sat down (in her beautiful office...

If you follow me over on Instagram, you'll know that last week I carried out a little experiment. Through a series of 3 posts I lied to my followers, intentionally sharing visuals and captions which were far from reality. The purpose? To open up a conversation surrounding the relationship we have with social media, exploring the extent of the negative impact it can have over us. _____ Find the sho...

Instagram has to be one of my favourite platforms. There's something about the way it empowers us to connect with others, share our own narrative in a creative way and surround ourselves with community and inspiration, with there always being something new to try out. Despite this, I'm hearing more and more from those using it strategically (ie – for business purposes) that they find it a difficul...

When anyone asks me what I wish I'd known when I started my business, my answer is always the same… I wish I'd realised how vital it is to get in community, learn from others' stories and connect with those who get it. Fi Grayson, founded She can. She did. just under a year ago… a platform which puts the spotlight on young women who have dared to go solo and start their own businesses in the UK, s...

Joining me for this episode is Charlotte, from MediaLuxe. She's a brand communications and content specialist, empowering brands to say the right words, to the right people, on the right platforms. Your website is a fundamental part of your online presence. When a site is at its best, it accurately communicates all there is to know about a business, takes people from strangers to customers and sea...

If there's a checklist of possible problems to face when starting a business, I would've ticked the off. From having no work / life balance and pricing myself wrong to getting isolated and experiencing total burn out - the first year of my business is a textbook example of what not to do. Whether you're new to the self employed world or have had a business for years - there's always something to l...

In todays episode I sat down with Nataly Jennings, an adventurous wedding & elopement photographer, blogger & Youtuber. Nataly talked about her story into what she does now - getting real about the ups, downs and lessons she's learnt along the way. We discussed her experience of finding and sticking to a niche in the photography market and what it's looked like to manage multiple brands as a multi...

You're probably be bored to death of hearing four letters, GDPR… I think it's slightly ironic that a legislation intended to minimise unwanted emails has resulted in my inbox being bombarded with more emails than ever... Since all this conversation has arisen surrounding email marketing, I figured what better time to talk about what effective email marketing looks like? Now we're GDPR squeaky clea...

It's #MentalHealthAwareness week and sharing about mental illness online is always something I've deliberated over. I question how I can play a part in the overall conversation, whilst still recognising that I don't have all the answers and no two experiences are the same. I sat down with the lovely Lola Hoad to discuss how mental illness has played a part in our stories and what it's looked like...

The second I met Claudia, who with 10 years of industry experience is a PR goddess, I knew I needed her to join me on an episode to break down all things PR. From how small business' can engage in PR to tips for approaching journalists and how to define what's 'news worthy' in your business - Claudia shared some gold. If you're looking to engage with PR in your business, this is an episode for you...

Regardless of what your digital strategy is, there's something which will always feature in what you do. Content.  With content being such a vital part of online marketing, it's easy for it to take over and become something which sucks all the time, resources & energy out of our business'. We're spending hours creating content, but the work and time we put into creating it is in no way relative to...

Ever had the season where you're working ourselves too hard, juggling too my plates and in need of a total efficiency injection? When talking about efficiency in business, nobody felt more suited than Paige. She established herself photographer during law school and has since grown it to a 6 figure business alongside a full-time job (crazy I know!). Listen if you want to be inspired, encouraged to...

Sit down in front of your computer and had no idea what to post? Spend hours scrolling through your camera roll, figuring out what to put on Instagram? If you've ever felt that way, then this an episode for you, because I am going to be walking you through how to shape your content creation in line with the buyers journey. I'll explain how you can create content which attracts your ideal client &...

In today's episode, I was joined by Mary, founder of the Simplifiers, event extraordinaire, podcast host and somebody who has experienced a whole host of change. It was so refreshing to hear more about how she's dealt with the change which comes with running a business, both when it comes to re-locating and re-restructuring to pivoting your services.  She talked honestly about what it looks like t...

In celebration of International Women's Day I sat down with the inspiring Lu. She's the founder of Blooming Founders and Blooms London.  I chose Lu for this episode because herself and her work totally embodies the heart of International Women's Day, which this year is to 'Press for Progress'.  She talked more about her story into business, the common barriers she sees female entrepreneurs facing...

If you're a blogger - this is an episode for you! Because today I'm going to be breaking down SEO and walking you through a 5 point checklist for you to consider, to ensure all your posts are SEO ready. SEO is what impacts how highly your website ranks within search engines and although it can sometimes be a complicated and confusing thing to get your head around, understanding SEO as a blog write...

In this podcast episode I sat down with Emma, the founder of Girl Got Faith, a multi-award winning teen girl's guide to faith, beauty and lifestyle. Emma started Girl Got Faith after noticing a lack of relevant, topical and faith-based content for teenage girls and I was so interested to hear more about how she runs the website / charity alongside her full time work. I found her honest and positiv...

Today on the podcast I'm talking about a mistake in marketing which I see made time and time again. I notice it with many of my clients and I truly believe that if creative entrepreneurs can grasp the importance of avoiding it, the effectiveness of their digital marketing will be transformed. If you use social media to grow your business, this episode is not one to miss! The reason I'm sharing thi...

Unless you live under a rock, you've most likely heard Vevo being talked about this week. This all new social media app is a hot topic in the world of Instagram / Social Media and people want to know what it is, whether it's going to stay, if it's worth getting onto and why people are so excited by it. So for todays episode I've decided to join in on the conversation.  In short, I think it's somet...

When I first started my business, I expected to be rolling out of bed with a spring in my step, working in a beautiful in-house office, sipping smoothies, hanging out in coffee shops and living my best life. The reality? Far from that. Instagram makes everything in life look pretty dreamy right? Whether it's peoples' jobs, families, home or holidays, social media sure shows the highlights reel. To...

For this episode, I sat down with Hayley Vincent - a full-time travel blogger who shares her stunning photos over on her Instagram & Website.  To say I'm excited to share this conversation with you all is an understatement. Not only was Hayley SUPER lovely to chat with but it was also so fascinating to hear more about her story into travel blogging, the 'real life' of the beautiful photos and what...

If you've ever heard the phrase 'algorithm' in marketing, people are most likely talking about the infamous Instagram and Facebook algorithm. And if you have no idea what I'm talking about, don't worry, it sounded like a foreign language to me when I first learnt about it. But once you learn about it, I can assure you, you'll want to be implementing these 5 methods.  The algorithms favours quality...

Ever sat down with someone and just feel like they totally get you? That's legit how this podcast conversation felt! On todays episode of 'Starting the Conversation', I sat down with the wonderful Cat Byrne. Cat is an incredibly talented web designer, creating beautiful branding & custom sites for her clients - seriously, if you're in need a fresh site - check her out! Aside from how great she is...