Nicole Higgins

Start Scale Succeed

Business EN ↓ 196 episodes

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own...

Author

Nicole Higgins

Category

Business

Latest episode

Jul 17, 2025

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Episodes

Episode 20 - From Starting To Scaling and Entering the US market with Darren Williams CEO of mens grooming brand scrubd 25.11.2021

The men's skincare industry is expected to grow to $16.3 billion in 2026 and in this episode, Nicole chats with Darren Williams, executive chairman of men's Skincare brand SCRUBD. Find out about how the brand started and went from an exclusive deal with Harvey Nichols, to now being stocked in Nordstrum in the states.   KEY TAKEAWAYS When Darren joined the brand, it had never gone to market and had...

Episode 19 - Passion Positivity and Purpose with Roo Davis 18.11.2021

Today's topic on Start Scale Succeed is confidence and mindset, to discuss these things, Nicole is joined by guest Roo Davis who is an accredited coach who works on gaining clarity, shifting mindset, behaviour and finding purpose. She helps people understand how they’re holding themselves back and how they can gain clarity in moving forward. KEY TAKEAWAYS Roo calls that negative sabotaging voice i...

Episode 18 - Bras Means Business with Natalie Ward Founder of Latched UK 11.11.2021

Latched UK was born out of frustration when Natalie Ward couldn’t find activewear to wear whilst pregnant and breast feeding. With a background in sports, she knew what she wanted and set to work creating it. Natalie joins Nicole on this week's Start Scale Succeed to tell us how she went from initial concept, to launch in just 8 months and how influencer marketing has really seen business boom.  ...

Episode 17 - How to Understand your Customers with Market Research Expert Katie Tucker 04.11.2021

42% of businesses fail due to lack of market need, which is a scary statistic. That number could be reduced significantly if the right market and customer research is done at the beginning when you are starting out or pivoting. This week on Start Scale Succeed, Nicole is joined by Katie Tucker, founder of Product Jungle, who can help businesses do just that.   KEY TAKEAWAYS When talking to custome...

Episode 16 - Launching a sustainable underwear brand with Pantee founders the McCourt Sisters 25.10.2021

In the UK 30% of unwanted clothing goes to landfill, so we are sending 700,000 Tonnes to recycling centers, textile banks, clothes collections and charity. To give you a visual on that that's enough to fill 459 Olympic swimming pools. This week on Start Scale Succeed, Nicole is joined by Katie and Amanda McCourt, founders of sustainable underwear brand Pantee who are using fabric termed as dead st...

Episode 15 - Getting Ready for Black Friday & the Christmas Selling Period with Catherine Erdly 20.10.2021

Black Friday is one of the key promotional events of the year. This week on Start Scale Succeed Nicole is joined by Catherine Erdly, founder of the Resilient Retail Club. Find out all about how to prepare for Black Friday and what you need to think about in the lead up to the event itself.  KEY TAKEAWAYS Interest in Black Friday is on the decline a little with a lot of deals not actually being the...

Episode 14 - Idea to Investment with Business Strategist Elena Daccus 13.10.2021

Elena Daccus has sold companies up to the value of $10 Billion and joins Nicole on this episode of Start Scale Succeed. Listen in to find out about making sure your business idea is viable, researching your ideal client, how you can grow, and what you can do to make a business eventually run itself.   KEY TAKEAWAYS   Unless you’re in a declining market, you can make any idea successful. You do nee...

Episode 13 - How Do We Deal with Burnout, an Interview with Katie Philips 06.10.2021

Starting and running your own business can sometimes be exhausting, especially if you are trying to balance another full-time career, a family, or other responsibilities. Today on Start Scale Succeed, Nicole is chatting to Katie Phillips, burnout expert, business coach, and mentor, about dealing with being overwhelmed and burnout.   KEY TAKEAWAYS Stress can feel like an overstimulation, whereas bu...

Episode 12 - Babs Jamieson Legal Chats the Legal Basics You Need to Know 29.09.2021

What are the legal basics you should know for your business? In this episode of Start Scale Succeed, Nicole is joined by Babs Jamieson founder of Jamieson Law, and host of Legal Leverage podcast. Hear all about their mission to make legal easy to understand, straight forward, and easy to apply. Find out what are the legal basics you need to have in place and to have considered when starting out. ...

Episode 11 - How and Why to Differentiate Your Product - Speaking with Anna Frapwell, founder of Neon Digital 22.09.2021

In this episode of Start Scale Succeed, Nicole is joined by Anna Frapwell, founder of Neon Digital. Find out all about Facebook ads, and what you need to have in place as a product business before you even think about spending money on advertising.   KEY TAKEAWAYS Anna asks her potential clients some key questions before working with them. Have you got a product that is proven? Does it sell in som...

Episode 10 - Claire Winter – Why Storytelling is so Important to use in your PR and Content Audio 15.09.2021

In this episode of Start Scale Succeed, Nicole is joined by Claire Winter, a trainer, coach and host of the Cracking Content podcast.  Claire helps coaches, creatives, and product-based businesses to amplify their message through storytelling, content and PR, so they can make a bigger impact.   KEY TAKEAWAYS Stories are twenty-two times more memorable than facts. And sixty-two percent of conversat...

Episode 9 - Laura Nolan Horgan – Business, Family, Life & Resilience 08.09.2021

In this episode of Start Scale Succeed, Nicole is joined by Laura Nolan Horgan founder of interiors and lifestyle business LNH Edit. Hear all about how Laura went from having life changing surgery to putting herself and her family first, all while setting up her own business. KEY TAKEAWAYS Nicole thought she had hit a wall when the tabletop design scene blew up just as she was getting into it. She...

Episode 8 - Top 5 Mistakes Online Businesses Make and How To Avoid Them - with Jason Nelson 01.09.2021

In this episode of Start Scale Succeed, Nicole is joined by Jason Nelson, digital retail expert and holistic e-commerce consultant. This is a must listen for anyone with an online retail store. Find out how to grow your online sales, optimise SEO, and create a better customer experience on your website. KEY TAKEAWAYS Only ten percent of small businesses succeed within their first year. Make sure y...

Episode 7 - Laura Briggs, founder of petite brand, The Shortlist, on how to pre-launch 25.08.2021

In the episode this week, Nicole is joined by Laura Briggs founder of petite clothing wear brand The shortlist. This is a recording of an Instagram live where Laura talked about leaving her recruitment business and starting a new British made clothing brand. Find out about UK manufacture, the high of going viral early on and lows having to change designers half way through the collection. KEY TAKE...

Episode 6 - Lucy Werner – The How of PR for your Product Business 18.08.2021

In this episode, Nicole is in discussion with Lucy Werner, PR and branding expert. Get business advice for pre-launch PR, how to promote when you’ve just started out, and effective post launch campaigns. If you’re asking “how do I get my product mentioned in the media” then this is the podcast for you. Also hear about what goes on at Lucy’s company, The Wern and her new book ‘Brand Yourself’, due...

Episode 5 - From House of Fraser to The Apprentice House - with Pamela Laird 11.08.2021

In this episode, Nicole is in discussion with Pamela Laird, Beauty Entrepreneur and Previous UK Apprentice candidate. Pamela Tells us about how she went from working in a salon as a teenager to creating her own beauty brand Moxi Loves. Learn about why her bestselling product had to be discontinued and how Pamela ended up in Lord Sugar’s boardroom. She talks about Her vision for waterless beauty an...

Episode 4 - Get Yourself And Your Product Business Ready For Christmas 04.08.2021

In the summer, thoughts often turn to holidays and warm evenings, but could now be the perfect time to consider your Christmas strategy? In this episode, Nicole talks about why you should be thinking about your Christmas goals, and how best to prepare yourself, and your product business so as to make the most of the busiest shopping period of the year... KEY TAKEAWAYS On average, sales from Decemb...

Episode 3 - Building A Kids Lifestyle Brand And Taking The Leap - with Lucy Haslam 28.07.2021

In this episode, Nicole is in discussion with Lucy Haslam, founder of children’s-wear retailer, Acorn and Pip, who are celebrating five years in business. Lucy discusses the ways in which she took her business from a market stall in Manchester while working as a teacher, to going full-time with the business and taking operations online in 2020. Lucy also talks about the way her brand has evolved,...

Episode 2 - Insight From Entrepreneurs 28.07.2021

In this episode, Nicole offers some of the most valuable insights she’s gained from her own journey in business, as well as from those in the top tier of the business world. It’s a practical, insightful guide through some of the finest business wisdom out there, including what to do when you hit a slow period, the importance of preparation, and why you should take action as soon as possible! KEY T...

Episode 1 - Creating A Subscription Model Empire - with Moira Fuller 28.07.2021

In this episode, Nicole talks to Moira Fuller, founder of Craftiosity, a specialist in helping people to establish and grow their subscription box business, and the author of ‘The £100k Subscription Box Masterclass’. Moira talks about how she grew her business from the kitchen table to a six-figure concern, why you should always follow your instincts when it comes to business, and the secrets behi...

Start, Scale and Succeed Your Retail Business with Nicole Higgins 28.07.2021

Want to start, scale and succeed in your product business? This weekly business podcast is here to empower you to do just that by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.  This podcast includes tips, tactics and conversations that you can learn from and implement into your own business - from start-up entrepreneurs th...

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