Start Scale Succeed

  "Building Your Brand: Visibility Strategies with Anna Jones    What's your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand.  My guest this week Anna Jones - Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer...

Todays episode of start scale succeed Nicole is Joined by UK knitwear designer and brand founder Genevieve Sweeney  Some of the areas we chat about are   Challenges of UK Manufacturing in an industry that is disappearing & her dreams and plans of revitalising the UK knitwear industry.  What Genevieve learnt from stepping away from the Fashion Norms when running a fashion business. The power of sta...

Innovating Period Care with Ruby Raut of Wuka In this inspiring episode, Nicole Higgins sits down with Ruby Raut, the founder of Wuka, a sustainable period product brand on a mission to eradicate period shame and combat period poverty. Join us as Ruby shares her journey from a small village in Nepal to leading a game-changing brand in the UK. With insights into funding, product innovation, and the...

Approximately 29% of entrepreneurs are neurodivergent, revealing a strong link between neurodiversity and entrepreneurial drive.  In Ep 167 Nicole Chats with Dr Lauren Breese experienced Clinical Psychologist and founder of & Psychology and Co-founder of The neurodiversity practice along with other co-founders Dr. Siobhan Higgins and Dr Jo Muelller  Together, they explore ADHD symptoms, varying di...

With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year. To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you’re a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals. KEY TAKEAWAYS 1. I...

Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/ Key Highlights to help you understand what works in Live Shopping are...

Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or  it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber M...

I'm all for advice that is  easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast  Some of the areas we chat about  Why Marketing Strategies Often Feel Overwhelming (00:03:16): The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy. Marketin...

How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media.  I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so gre...

Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s  episode of start scale succeed I chat with Life Coach, published Author  & NLP Practitioner Holly Matthews about Finding your Confidence.  Holly has just released her new book Find your confidence (see link below)  She shares tips and tactics to help build and create confidence in several dif...

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. Areas we chat about Approaching Black Friday and deciding on your sales & promotional strategy for the quarter Reviewing  what worked the previous year, testing and warming up your email l...

Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business  Benefits of Using Manychat     - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the...

Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here,  Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding.  Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, int...

With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know.  We chat about  Brand Identity:    - The importance of knowing what your brand is and is not. Pricing and Regulati...

Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S  & Primark. To get the Free guide check out...

In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer.  We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time.  Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers.  We  also...

Steph Douglas is the founder of personalised gifting company Don't Buy Her Flowers.  Established in 2014 initially to cater to new mums the brand grew beyond it's initial idea and now creates thoughtful gifting for all occasions.  Steph chats about her journey as a business owner from first hires to investment with everything else in between,  We chat about  The growth of the brand ⁠ The Importanc...

When you are  approaching suppliers for your product business  what do they want from you.  What are the red flags when deciding which suppliers to work with for your fashion brand or product start up.  We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion...

I get it, as a product business owner Linked In may be the last plate you want to spin so it’s potentially not really on your to do list, but this weeks episode of Start scale succeed I chat with Laurie Macpherson on how you can unlock it’s potential and reach your ideal clients and market weather that's a retailer, a journalist or your DTC customer.  Here are some of the topics we cover  Power of...

Renee created a bootstrapped business with just £2500 which has grown into a renowned swimwear brand  If you had said that you wanted to create a business that gave you the freedom to travel and create a nomadic lifestyle, a product business wouldn’t have been the top of my list but Renee has just done that.    In this weeks episode we chat about Rushing and Rapid Expansion Renee talks about the p...

We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb  But many of you don’t have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with.  They are all of thing topics I'll be chatting with Natalia C...

How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion.    Highlights include    - **Introduction to Stop Motion:   - Definition and magical elements of stop motion.   - Why...

When was the last time you audited your website and looked at it from the point of view of a user? This weeks episode we chat all about increasing your website conversion and enhancing the experience of the user.  Aime Cox from Studio Cotton is an  expert when it comes to crafting and designing websites  and shares their insights and tips on why your conversion may not be where it should be and wh...

Communications expert, journalist and PR guru Priscilla Pollara joins the start scale succeed podcast to chat  Pitching to journalists and how to engage with them and how to find the right ones for your brand & products.  Creating the story the journalist wants to hear and feature Collaborating with aligned brands to boost your visibility and leverage audiences  Engaging customers through compelli...

The tables are turned this week where Nicole is chatting with Jacqui Ripley spilling the tea on what retailers want and what to include in your pitch deck and some other nuggets such as  ⭐️ Rookie mistakes brand owners can make including packaging⁠ ⭐️ How to grab a buyer's attention ⁠ ⭐️ The key information to put in a retail deck⁠ ⭐️ How to handle negotiation⁠ ⭐️ The importance of getting yo...