Stark Raving Social with Sherrilynne Starkie

In this episode of Stark Raving Social , host Sherrilynne Starkie looks at how a simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate, what this reveals about today’s culture, and why brands should pay attention. 🔥 People are hypersenstive to perceived tone. 🚀 Neutrality is a myth 💡 Trust is fragile  Resources & Links  What my Apple Pie Social Media Backlash Says...

In this episode of Stark Raving Social , host Sherrilynne Starkie looks at the latest royal family scandal from the perspective of the marketing and communications profession and what every marketer, communicator, and brand leader can learn from one of the world’s most famous “family businesses”: the House of Windsor. 🔥 Plan for a crisis before you are in one 🚀 Clarity is your superpower.  💡 Tr...

Episode Notes In this episode of Stark Raving Social , host Sherrilynne Starkie explains why every business and organization needs to have a solid social media policy in place.  or public relations, crucial for success in today's digital media marketing mix.  🔥 How a social media policy protects people, brands and organizational reputation.  🚀 What strong social media policies should include. ...

In this episode of Stark Raving Social , host Sherrilynne Starkie explains why earned media coverage, or public relations, crucial for success in today's digital media marketing mix.  🔥 How earned media supports all marketing activities and tactics 🚀 Why gaining 3rd party coverage for your brand stories adds incredible power  💡 Why reach and impressions will never trump relationships Resources...

In this episode of Stark Raving Social , host Sherrilynne Starkie explains taking how break from content creation can recharge your creativity and why short pauses don't hurt long-time success.  🔥 How to restart content marketing with confidence 🚀 Why consistency matters for digital creators  💡 Where fresh ideas can begin About the host: Sherrilynne Starkie is a social media strategist, industr...

Episode Notes In this episode of Stark Raving Social , host Sherrilynne Starkie explains how to combine organic and paid social media strategies to make the biggest impact.  🔥 Boosting for visibility 🚀 Authentic storytelling matters 💡 Gathering new insights About the host: Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital la...

In this episode of Stark Raving Social , host Sherrilynne Starkie shares ten real-world secrets that top social media pros swear by. Learn how the timeless strategies she uses again and again across platforms, industries and audiences.  🔥 Know your audience  🚀 Measure what matters 💡 Know The Power of Paid About the host: Sherrilynne Starkie is a social media strategist, industry pioneer, and tr...

In this episode of Stark Raving Social , host Sherrilynne Starkie explains how, with careful planning she got an much needed vacation. Learn how she kept client content on track, stayed responsive (in under an hour a day), and actually relaxed and had a fun time.  🔥 How to Manage Social Media in 10 minutes a day 🚀 The Importance of Managing Client Expectations 💡 Know What You Can Delegate. Abou...

In this episode of Stark Raving Social , host Sherrilynne Starkie explains how, in minutes, she created an engaging podcast episode about how to go viral on Threads. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 How Google NotebookLM works 🚀 The potential of AI in creatin...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses the need to reply to comments if you're going to get the full marketing and communications value of social media platforms.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Why Replying to Comments H...

In this episode of Stark Raving Social , host Sherrilynne Starkie talks about content curation and why it's a smart move many social media managers should be using.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Content Curation is Leadership 🚀 Examples of content curatio...

In this episode of Stark Raving Social , host Sherrilynne Starkie explains why she won't be leaving LinkedIn any time soon.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Why LinkedIn is Not Just a Résumé  🚀 How you can control your LinkedIn experience to further your car...

In this episode of Stark Raving Social , host Sherrilynne Starkie explores how to repurpose content in a strategic, resourceful way. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 How to extract maximum value from digital content.  🚀 Using repurosed content to build awaren...

In this episode of Stark Raving Social , host Sherrilynne Starkie explores how using AI tools to support content creation is the smart, strategic evolution of our craft. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Why AI Doesn't Replace Creators   🚀 How to Use AI Responsibly 💡 P...

In this episode of Stark Raving Social , host Sherrilynne Starkie explains how to find the right social media posting cadence. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 What are you trying to achieve on social media?  🚀 How and why to track results 💡 Practical tips for finding...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses the role of digital public relations in the shrinking media landscape. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 The Canadian Media Landscap is Shrinking 🚀 How Online Influencers are Stepping Up 💡 The...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses the implications of META's shift to "Community Notes" for content moderation. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Why Community Notes Alone Can't Work 🚀 Implications for Marketing and Communicatio...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses important insights from the eMarketer report: 5 Charts that Explain the New Era for Social Media, . If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Approaching TikTok differently 🚀 Leveraging the META ecosyst...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses Instagram's new vertical profile grid and how to adapt. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 How Instagram's profile grid has changed 🚀 New Instagram features designed to keep your grid looking gre...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses how marketers can hedge against a META boycott.  If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 What If Users Actually Leave Facebook and Other META Platforms? 🚀 Should Brands Boycott META in Solidarity with...

In this episode of Stark Raving Social , host Sherrilynne Starkie discusses how social media can be a force for good.  If you’re a comms pro looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss! 🔥 Capturing the National Mood 🚀 Elbows Up Social Media Trends 💡 The Power of Social Media to Unite People About the Host Sherrilynne Sta...

In this episode of Stark Raving Social , host Sherrilynne Starkie dives into how AI is being integrated into Marketing & PR. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!   🔥 How AI is being adopted by marketing & PR pros 🚀 What AI can't replace: the human element 💡 Approaching AI w...