Staffing Made Simple.

Staffing sales has become a sea of sameness, where generic outreach and repetitive messaging make it difficult for agencies to truly stand out. Buyers are flooded with identical cold emails, repetitive follow-ups, and generic “we’ve got great talent” messaging that blends into the noise. In a market where attention is harder than ever to earn, the firms that stand out are the ones that create curi...

The contingent workforce space is full of AI talk, but buyers and staffing firms are still dealing with the same core problem: too much noise and not enough clarity. Firms are trying to stand out, buyers are trying to sort real capability from claims, and RFPs are still one of the most time-consuming parts of the process. So, what actually matters when decisions get made — and what doesn’t? In thi...

Contingent work isn’t slowing down. In fact, it’s becoming a more critical part of how organizations operate. But while demand remains strong, the way these programs are designed, managed, and measured is shifting fast. Buyer expectations are evolving, labor models are getting more complex, and the old approaches that once worked are no longer enough to stay competitive. The opportunity is still t...

Are your prospects ghosting you? Are sales cycles dragging on while “just checking in” emails disappear into the void? Deals take longer, inboxes stay silent, and selling on price feels like a race to the bottom. Staffing sales has shifted — and if you’re still relying on old tactics, you’re already behind. In this episode of Staffing Made Simple , we unpack what it really takes to sell consultati...

A new year brings new opportunities for staffing agencies — but it can also bring new rules, increased enforcement, and more ways to get caught off guard. In this episode of Staffing Made Simple , we sit down with legal experts Lia Elliott and Joanna Monroe of Staffing GC to break down the toughest states for staffing agencies, emerging compliance pressure points, and the legal landmines tied to i...

What if you could sit down with someone who talks daily to enterprise buyers managing contingent workforce programs and the staffing firms competing for their business, and get the inside scoop? In this episode of Staffing Made Simple , we dive into the latest Staffing Industry Analysts (SIA) data on the economy, break down VMS and MSP trends, and show why technology and AI are now essential for a...

In staffing sales, everyone claims to value relationships—but too often, the chase for quick wins takes over. This episode of Staffing Made Simple digs into what it really means to move beyond being “just another vendor.” It explores why clients can sense when your outreach is transactional, how to shift from chasing recs to earning trust, and what separates sales reps who get ignored from those w...

Selling staffing today is a whole new ballgame. Decision-makers are tougher to reach, buyers are doing their homework long before you ever make contact, and differentiation has never been harder. The old playbook – impersonal cold calls, generic pitches, and canned follow-ups – just doesn’t cut it anymore. In this episode of Staffing Made Simple , hosts Rob Geist and Casey Wagonfield dig into the...

What if a single partnership could open new revenue streams, accelerate your growth, and make your client relationships stronger? That’s exactly what happens when staffing leaders embrace SimpleVMS – the most vendor-friendly VMS on the market. Built to partner with agencies, SimpleVMS helps you scale faster and differentiate your value with clients. In this milestone 10th episode of Staffing Made...

Is your compensation plan helping – or hurting – your bottom line? Rising costs, shrinking margins, and stagnant producer performance are all signs that your compensation model may be working against you. When you’re overpaying for the wrong results – or failing to reward the right ones – you’re quietly bleeding profit while competitors surge ahead. If your pay structure isn’t attracting new talen...

The staffing industry is at a crossroads. Market conditions are tougher, technology demands are higher, and the old playbook for growth isn’t cutting it. Yet some agencies are thriving while others struggle. What’s the difference? That’s what we’re exploring today with the latest State of Staffing benchmarking report from Staffing Hub. Surveying hundreds of staffing leaders, the study reveals a cl...

What do empathy, design thinking, and AI have to do with staffing and recruiting? More than you might think. In this episode, we’re joined by Jodi Brandstetter—HR consultant, Amazon bestselling author, and certified expert in both Design Thinking and Human Design. Jodi helps organizations create smarter, more human-centered talent strategies and is passionate about using AI to cut out the noise so...

Platform staffing isn’t just industry jargon — it’s the direction staffing is moving, and agencies that ignore it risk falling behind. With tighter margins, rising client expectations, and AI-driven tech transforming how agencies operate, the traditional staffing model is getting a much-needed overhaul. In this episode, we’re joined by Will Skowyra, Director of Strategic Solutions at Express Emplo...

The world of contingent workforce management loves its big ideas and fancy buzzwords — but at the end of the day, it’s all about getting the right people in the right place at the right time. In this episode, we sit down with Daniel Kalman , Head of Global Contingent Labor Operations & Vendor Management at ZT Systems , who’s doing exactly that. He’s leading a massive global program, working di...

Do you really know your ideal client profile — and is it aligned with your unique value proposition? If you hesitated or can’t answer confidently, chances are you’re wasting time chasing the wrong business. It’s time to stop burning energy on deals that don’t move the needle and start attracting the clients your agency wants. In this episode of Staffing Made Simple, we sit down with Dan Mori, Mana...

Let’s be honest — most people sleep on the importance of their online presence. Whether you’re a recruiter, sales pro, or business leader, how you show up online isn’t about chasing likes or sending 100 DMs — it’s about standing out and building credibility that makes people want to work with you. If you’re in staffing and on LinkedIn, chances are you’ve seen his name, his energy, and his no-BS po...

In today’s competitive staffing landscape, standing out to potential clients isn’t easy. With inboxes full and phones ringing off the hook, what actually grabs a buyer’s attention—and keeps it? In this episode of Staffing Made Simple , Casey Wagonfield and Rob Geist sit down with Eduardo Gonzalez, Manager of Workforce Planning at Arvato, to dig into what staffing buyers really care about. Eduardo...

The staffing industry is in constant flux, with evolving federal, state, and local regulations posing unique challenges for agencies striving for compliance and growth. In this episode of Staffing Made Simple , we’re joined by Lia Elliott, managing partner at Staffing GC , to explore some of the most pressing legal considerations agencies face. From the complexities of immigration laws to managing...