Squeezing the Juice

Beneath Alder Hey Children’s Hospital is a 1,000 square metre innovation hub where clinicians, engineers, technologists and companies come together to solve real problems in paediatric healthcare. In this episode of Squeezing the Juice, Owen sits down with Professor Iain Hennessey, emergency paediatric surgeon, Clinical Director of Innovation at Alder Hey, founder of the Alder Hey Innovation Hub,...

In this episode of Squeezing the Juice , Owen Cotterell is joined by Rob Sims , CEO and co-founder of Sum Vivas , to dive into the fascinating world of digital humans — where AI, design, and emotion meet. Rob shares how digital humans are transformingcustomer experiences, mental health support, and neurodiversity inclusion, while breaking down barriers to adoption through purpose-driven innovation...

In this episode of Squeezing the Juice, Owen Cotterell sits down with XR industry veteran Jeremy Dalton to explore the real business case for immersive technology. From launching PwC’s first global XR team to advising Fortune 500s, Jeremy shares practical wisdom on what’s working, what’s hype, and what’s next. If you’ve ever wondered whether XR is more than just a tech gimmick... this is your Real...

In this episode of Squeezing the Juice , Owen speaks with Samantha Kingston and Albert Millis from Virtual Umbrella to reflect on a decade in the XR industry. From lugging 20kg flight cases to facilitating enterprise-scale VR deployments, they unpack how far the sector has come and what still needs fixing. Expect honest insights on emotional storytelling, onboarding that actually works , and why V...

In this inaugural live stream episode of Squeezing the Juice, Owen Cotterell and Ian Ravenscroft discuss the challenges and opportunities presented by XR (extended reality) technology in training environments. They explore the benefits of immersive learning, the evolving landscape of training methodologies, and the importance of measuring ROI. Special guest Helen Welsh shares her journey in implem...

Is VR really the best choice for your business? In this episode of Squeezing the Juice, we sit down with Anna Burke, Director of Animated Technologies, to talk about how businesses should approach immersive projects with strategy first, tech second. Anna shares real-world insights on: - Why a VR experience isn’t always the best medium - How to choose between VR, AR, or animation based on your audi...

In this episode of Squeezing the Juice, Owen sits down with Alex Book, co-founder and Chief Strategy Officer at Arcade XR, to discuss how XR is evolving beyond the hype and making a real impact in the world today. Alex shares his grounded perspective on XR—challenging the flashy marketing and focusing on how the technology is being used to drive tangible results across education, culture, and busi...

Welcome to Freshly Squeezed! A new sister podcast to Squeezing the Juice, that explores a topical issue, news story or trend from the world of extended reality. In this episode, Owen Cotterell sits down with Juice's XR Strategy Lead, Ian Ravenscroft, to chat about Meta's new AR glasses, Orion. They dive into how AR wearables have developed over the years, what makes Meta’s approach stand out, and...

In this episode of Squeezing the Juice, Owen Cotterell sits down with Alex Moretti, CEO of Fallen Planet Studios, to explore how VR gaming is not just for entertainment but is transforming training and business practices. Alex shares his journey from the early days of VR development to creating deeply immersive horror experiences, and how these innovations are now being applied to corporate traini...

Join us as we delve into the transformative potential of gaming with Matt Vernon Clinch - Business Development Director at PRELOADED. In this episode, we explore how technology is reshaping learning experiences through games like Fortnite, challenging stigmas, and paving the way for gaming as a valid career path. We explore PRELOADED's approach to creating engaging experiences, from exploring...

In this episode of Squeezing the Juice, we delve into the world of Roblox with Laura Higgins, a leading voice in digital civility and the senior director of community safety and civility at Roblox. Laura unveils how Roblox is more than a gaming platform; it's a vibrant community where young people and brands alike find a canvas for creativity, learning, and connection. Through her insights, we...

Join us on the very first episode of Squeezing the Juice as we dive into the heart of XR innovation with Nick Rosa - Industry Technology Innovation Lead Europe at Accenture, Director at AIXR, author, keynote speaker and podcast host. This episode strips back the layers to explore the transformative potential of XR and AI technologies in reshaping industries, enhancing digital interaction, and push...