Sports Geek
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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Episodes
A culture that builds leaders – Bill Schlough, San Francisco Giants 20.06.2018 49:43
Sean chats with Bill Schlough CIO for San Francisco Giants in the Giants dugout at AT&T Park during the recent #SportsGeekTrip. Sean and Bill chats about ballpark technology, Giants culture and his role at San Jose Giants . Full show notes
Inside the NBA 2K world with Bucks Gaming – Cayle Drabinksy 18.06.2018 43:58
On this week's episode, Sean chats with Cayle Drabinsky Director of Business Operations and Co-Director of Bucks Gaming . Sean and Cayle chat about NBA 2K League Season 1, esports and integrating Bucks Gaming into the Milwaukee Bucks business. - https://sportsgeekhq.com/podcast/cayle-drabinsky-bucks-gaming/
Stadiums, fans & technology – how they fit together with Al Guido, San Francisco 49ers 06.06.2018 43:21
On this week's episode, Sean heads off to Levi's Stadium in San Francisco to chat with Al Guido , President of San Francisco 49ers and CEO of Elevate Sports Ventures . Sean and Al chats about the 49ers' move to the new stadium, rolling out technology and his new business venture. Show notes
Know your fans, know your market with Anthony Alsop – Brisbane Lions 03.06.2018 46:59
On this week's episode, Sean chats with Anthony Alsop , General Manager for Communications at Brisbane Lions . Sean chats with Anthony about how the Lions push the envelope to rise above the digital chatter and why knowing your fans and your market is so important. Show notes
Offseason no time to rest with Stacy McGranor, San Jose Sharks 27.05.2018 46:58
On this week's episode, Sean chats with Stacy McGranor , Email & CRM Marketing Manager for the San Jose Sharks . Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins. Full show notes
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton 21.05.2018 52:52
On this week's episode, Sean chats with Kurt Brutton , Marketing and Brand executive for the Brisbane Broncos . Sean and Kurt discuss how the Broncos sponsorship team works across the business to integration content, marketing and sponsorship efforts. Full show notes
5 years of podcasting – 190+ episodes 200+ guests 250K downloads 13.05.2018 27:01
One thing content creators dread is going back to the beginning and looking or in the case of podcasters listening to their first episodes. Sports Geek (the podcast version at least) was first published on May 9 2013 back then the podcast stitched together regular my radio spots with Francis Leach on ABC Grandstand and Daniel Harford on 1116SEN. Over time the podcast evolved from using the radio...
AFLW players leading the way for girls to play footy 07.05.2018 23:20
On this week's episode, Sean dives in the C2 Melbourne Ball Pool to chat with Western Bulldogs AFLW team stars Bonnie Toogood and Brooke Lochland. Full show notes
How commercial and digital are evolving in sports with Zarah Al-Kudcy 25.04.2018 48:04
On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations. Full show notes
Digital and Football with David Fowler 24.04.2018 51:37
On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women's football, youth, futsal, and amateur football. Full show notes
Tanya Gallina on why serving your fans is so important 15.04.2018 47:49
On this week's episode, Sean chats with Tanya Gallina, General Manager Consumer Services and Tasmania of the Hawthorn Football Club. Tanya knows membership having worked at multiple clubs in Melbourne. Now at Hawthorn she is constantly looking for ways to better connect with fans and deliver them an experience to deepen their ties to the Hawks. Full show notes
Jack Elkins on how sports teams CAN and MUST innovate 02.04.2018 41:37
On this week's episode, Sean catches up with Jack Elkins, Director of Innovation at Orlando Magic. Jack returns to the podcast to chat with Sean about innovation and how the Orlando Magic innovate without relying on big budgets. Full show notes
From Liverpool to AS Roma with Paul Rogers 25.03.2018 55:45
On this week's episode, Sean catches up with Paul Rogers, Head of Digital and Social Media at AS Roma. Sean and Paul met up at the recent Business of Sport Summit and chat about the origins of Liverpool digital and his strategy pivot at AS Roma. Full show notes
How high performance & sponsorship can drive results with Jesper Nyholm 24.03.2018 49:40
On this week's episode, Sean chats with returning guest and good friend, Jesper Nyholm of 7Peaks and Sports One Danmark about high performance, health and technology. Full show notes
Melbourne Cup Carnival – Broadcast, Digital & Sponsorship 18.03.2018 53:48
On this week's episode, Sean chats with David Campbell and Peter Mineo from the Victorian Racing Club about the race that stops a nation, the Melbourne Cup. Full show notes
Cameron Schwab on Leadership, Trust & Culture – CEO Series 09.03.2018 1:13:36
On this week's episode, Sean chats with Cameron Schwab, Founder and CEO of designCEO. Sean and Cameron discuss his 25 years within AFL clubs as CEO and what he has learned about leadership, trust and culture that he applies at his new business designCEO. Full show notes
Johannes Wohlert on the passion for Swedish basketball 04.03.2018 1:03:47
On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer. Full show notes
Fiona Green on GDPR, Data & Sponsorships 24.02.2018 43:48
On this week's episode, Sean chats to Fiona Green, Director and Co-Founder of Winners. Fiona is Sean's "go to" person for all things data and CRM person and a returning guest of the podcast. Sean and Fiona discuss the new general data protection regulations (GDPR) that come into effect this year in the EU. Full show notes
Jeremy Loeliger on rebuilding the NBL brand – CEO series 18.02.2018 48:06
On this week's episode, Sean chats to the Australian National Basketball League's CEO, Jeremy Loeliger. As part of the CEO Series, Sean and Jeremy chat about rebuilding the NBL and building ties with the NBA. Full show notes
The Future of Sports with Steve Sammartino 11.02.2018 1:00:52
On this week's episode, Sean chats to good friend, author & futurist Steve Sammartino about technology trends that will affect the sports world. Full show notes
Josh Grunberg from Whistle Sports on sports video trends 04.02.2018 52:16
On this week's episode, Sean chats to Josh Grunberg, Head of Community Development and Growth from Whistle Sports. Sean and Josh chat about how the world's best sports videos are ending up in your feed. Full show notes
Pete Lock from Brisbane Heat on VR & AR 28.01.2018 46:56
On this week's episode, Sean chats to Pete Lock, Digital Media Manager from Queensland Cricket and Brisbane Heat. Pete and Sean discuss engaging fans in the Big Bash League and how VR and AR are helping the Heat engage and attract a younger audience. Full show notes
How will Facebook News Feed changes impact you? 22.01.2018 35:08
The news that Facebook is changing the Facebook News Feed algorithm could (and most likely) have a big impact on digital publishers in 2018. Full show notes
The story of Champion Data with Tim Kelsey 13.01.2018 35:37
On this week's episode, Sean chats to Tim Kelsey, Director of Champion Data. Sean and Tim chat about stats, footy & the growth of datatainment. Full show notes
Raising mental health awareness with Wayne Schwass from Puka Up 06.01.2018 44:31
Sean chats to Wayne Schwass, former AFL footballer and now CEO and Founder of Puka Up. Having battled silently with his own mental health for much of his sporting career, Wayne is now a dedicated mental health advocate, committed to raising awareness about mental health, emotional wellbeing and suicide prevention. Full show notes
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