Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Golf, technology & The Open - Kevin Bain 05.02.2019

Sean Callanan chats with Kevin Bain from The R&A about challenges of providing technology on links courses and the amount of testing required to prepare for the traffic that TheOpen.com each year when the world tunes in to see the best golfers in action each July. Full show notes -  https://sportsgeekhq.com/podcast/ kevin-bain-randa /

Inside the Tennis Lab with Gus Balbontin - how you'll pick your next racquet 29.01.2019

Sean Callanan chats with Gus Balbontin in the Tennis Lab Racquet Room to find out how they are applying high performance analysis extending Hawk-eye technology to help elite tennis players match their racquet to their game. Full show notes -  https://sportsgeekhq.com/podcast/ gus-balbontin-tennis-lab /

Ron Seaver on growth of National Sports Forum 22.01.2019

Sean Callanan chats with National Sports Forum President Ron Seaver about breaking into the sports industry and the history of National Sports Forum. Full show notes -  https://sportsgeekhq.com/podcast/ ron-seaver-nsf /

Looking back at 2018 at Sports Geek 18.12.2018

Sean Callanan looks back at a big year at Sports Geek at some of the highlights and key projects from 2018. Learn what happens at Sports Geek when the microphone is off. Full show notes -  https://sportsgeekhq.com/podcast/looking-back-at-2018-at-sports-geek  

How data powers Orlando Magic success - Jay Riola 04.12.2018

Jay Riola lives and breathes data. In his role at Orlando Magic he is always looking for ways on how data can help make better decisions for ticketing returns as well as improve the fan experience so they come back for more. Full show notes -  https://sportsgeekhq.com/podcast/ jay-riola-orlando-magic /  

Sports & Australia - long history, bright future - Kate Palmer - CEO Series 26.11.2018

Sean Callanan chats with Sport Australia CEO Kate Palmer about her long career in Netball and how Sport Australia is helping Australians be more active and continue high levels of success on world stage. Full show notes - https://sportsgeekhq.com/podcast/kate-palmer-sport-australia

How major events drive visitors to Victoria - Damien de Bohun 19.11.2018

Sean Callanan chats with  Visit Victoria 's  Damien de Bohun  on bringing major sports and arts events to Victoria. Full show notes - https://sportsgeekhq.com/podcast/damien-de-bohun-visit-victoria/

Sports Geek OPL story 12.11.2018

Sean Callanan chats with Andrew Walton from MPower MSL about getting into the esports space with a new OPL team. Sean also answers the esports questions from Sports Geek friends and followers. Full show notes -  https://sportsgeekhq.com/podcast/ sports-geek-opl-story /  

Developing fans in motorsport - Nick Ryan, Nissan Motorsport 05.11.2018

Sean Callanan chats with Nick Ryan from Nissan Motorsport on his many years in the sport, connecting with motorsport fans and how esports is both a fan development and driver development avenue Full show notes -  https://sportsgeekhq.com/podcast/ nick-ryan-nissan-motorsport /  

Esports and the power of live events - Nick Vanzetti 29.10.2018

Sean Callanan chats with ESL's Nick Vanzetti at PAX about his career in esports and especially building out events for esports fans live including IEM and Melbourne Esports Open. Full show notes -  https://sportsgeekhq.com/podcast/ nick-vanzetti-esl /

Podcasting is just the start...How to market yourself & your podcast 22.10.2018

Sean Callanan shares his insights from over 5 years in podcasting as well as latest trends from podcasting conferences Podcast Movement and Oz Pod. Full show notes -  https://sportsgeekhq.com/podcast/ sean-callanan-podcasting-insights /

Making success sustainable - Dave Donaghy - Melbourne Storm 15.10.2018
Understanding the psychology of your digital fans - Andi Perelman - Pittsburgh Penguins 08.10.2018

Andi Perelman is fascinated by fans, what they want, why they want it and what they do online. It helps drive the tone, content and engagement for Pittsburgh Penguins online. Full show notes - https://sportsgeekhq.com/podcast/ andi-perelman-pittsburgh-penguins /

Baden Stephenson on leading through change - Melbourne Rebels - Sports Geek CEO Series 01.10.2018

Baden Stephenson CEO of Melbourne Rebels chats about his sports business career spanning coaching and administration as well as guiding the Melbourne Rebels through a period of uncertainty in 2017 to a bright future ahead embracing grass roots support. Full show notes -  https://sportsgeekhq.com/podcast/ baden-stephenson-melbourne-rebels /

Craig Neeb on how technology & digital is deepening ties with NASCAR fans 24.09.2018

Craig Neeb chat about his dual role in the International Speedway Corporation and NASCAR and how technology changed the motor racing sports landscape. Full show notes -  https://sportsgeekhq.com/podcast/ craig-neeb-nascar /

Understanding the ticketing game - Steve DeLay 17.09.2018

Steve DeLay from TheUltimateToolkit.com chats with Sean Callanan about his experience in sales & ticketing and how to fill every seat in the stadium. Full show notes -  https://sportsgeekhq.com/podcast/ steve-delay-the-ultimate-toolkit /  

Making sporting travel easy - Matt Scully, Sports Where I Am 10.09.2018

Matt Scully discusses his sports startup story with Sports Where I Am that solves the problems sports tourists face when planning trips to and around their favourite sports team and events. Full show notes -  https://sportsgeekhq.com/podcast/ matt-scully-sportswhereiam /

Changing the sports commentary game - Ben Reynolds, Spalk 27.08.2018

Ben Reynolds' Spalk platform synchronises live sports streams with alternate commentary from fans, influencers and athletes. Sean caught up with Ben in NYC to discuss his startup story. Full show notes -  https://sportsgeekhq.com/podcast/ ben-reynolds-spalk /  

Tinus Le Roux on knowing your fans in the stands 20.08.2018

Tinus Le Roux knows fans via Fancam he knows when they attend and how often they attend. On this podcast Sean & Tinus discuss the differences of computer vision and facial recognition and why it is important to sports business. Full show notes -  https://sportsgeekhq.com/podcast/ tinus-leroux-fancam /

NBA 2K League season one - Brendan Donohue 13.08.2018

Sean catches up with NBA 2K League 's Brendan Donohue at the NBA headquarters in New York to discuss season one and the impact of esports on NBA teams, fans and sponsors. Full show notes -  https://sportsgeekhq.com/podcast/ brendan-donohue-nba-2kleague /

Global broadcast & digital trends with Nielsen Sports' Glenn Lovett 03.08.2018

Sean catches up with  Glenn Lovett  at the  Nielsen Sports  headquarters in the financial district of New York to discuss global trends in digital and broadcasting. Full show notes - https://sportsgeekhq.com/podcast/glenn-lovett-nielsen-sports/

Quick Sports Geek Trip Update 23.07.2018

A quick update from Dallas Texas before kicking off his Sports Geek Trip, find out where Sean will be and how you can meet up with him. Full show notes - https://sportsgeekhq.com/podcast/sports-geek-trip-update/

Bring high performance to esports - Dave Harris, Dire Wolves 16.07.2018

Dave Harris  chats with  Sean Callanan  to discuss his journey into esports from investing in  Dire Wolves  to setting up in new esports high performance centre. Dave discusses how high performance has been the key to success and how it can be replicated to lift the standard of play in Australia and around the world. Full show notes - https://sportsgeekhq.com/podcast/dave-harris-dire-wolves

Matthew Pavlich from AFL to startup world 09.07.2018

Matthew Pavlich is a Fremantle Dockers champion on this podcast you'll find out how footy has changed and how he is finding life after footy including helping sports stars find more speaking opportunities with Pickstar platform. Full show notes

Building a team culture around fan - Ryan Kaveney, GWS Giants 02.07.2018

On this week's episode, Sean chats with Ryan Kaveney Chief Fan and Commercial Officer for the GWS Giants .  Ryan discusses the opportunities to develop a new fan base in Western Sydney for fans while building passion for Giants members along for the ride. Full show notes

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