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This episode explains that many businesses are able to receive credits from Google Ads due to COVID-19.

This video shows all WordPress website owners how to update their Tax Zones in WooCommerce. WooCommerce is the best, easiest way to add an eCommerce store to your WordPress website.

What's the best way to transcribe your audio or video content into blog form for free?  How To Pull Transcriptions From YouTube Videos.  What's up everybody Paul Hickey here with your data-driven daily tip. Props to one of our data-driven apprentices, TJ, for coming up with the content behind today's data-driven daily tip.   TJ just changed my world and saved me a ton of time....

How To Run Instagram Ads To Your Profile. What's up everybody, Paul Hickey here with your data-driven daily tip. So I've shown you before how to create ads on Instagram using Facebook Ads manager, but one question is - how do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.   Let's jump right into it.  So in Facebook ads manager, l...

First of all, I apologize for the poor audio quality on this video. I thought I had my headphone mic on, but it picked up my computer mic. I was unwilling to record it on this occasion. Sorry. Hopefully you can still get value from this post.  I digress. Google Ads is likely far more powerful than you think. :)  It used to be about "grabbing the remarketing tag" and putting it on your we...

There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever. You don’t even really need a Google Ads Manager (formerly Master Client Center) account anymore to safely share access to your account. You may just want an analyst to take a look for you, but not be able to actually make changes. Or, you may want t...

Tricky little Facebook Business Manager. Where do the invites go when you try to add someone as an admin to your Facebook Business Page or Facebook Ads Account?   Nowhere!  This trick helps you invite people, then immediately go add them.  Check it out, and happy marketing!

Every single second of time is super important to small business owners and marketers. I mean, especially with content marketers like me telling people to create multiple pieces of content per day for social media to help grow their audiences.  I love this time-saving tip that can be found within the YouTube Studio Channel Settings that allows content creators to essentially pre-load tags, de...

As a web developer and digital strategist, I've worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.  Up until about 2017 it was super complicated, then Google innovated and started drastically improving a product they called Google Adwords Ex...

Business Owners and Marketers, are you struggling trying to find how to create a marketing friendly Facebook URL?  You should be able to get a really clean one with your business name in it and not have to use long ones with dashes and numbers and Facebook initially gives you.

When it comes to Facebook Business Manager, Instagram Business Accounts vs. Personal Accounts and more, there is a lot to know, and a lot of details “under the hood” that Business Owners and Marketers need to be aware of. At times, it can get very frustrating and overwhelming to try and hook things up correctly between the two platforms. Particularly, Facebook Business Manager being one of the mor...

I've used WordPress for almost 15 years now, and I've never seen the frequency of random "Sorry, That Page Doesn't Exist" errors that I've seen in the last few weeks. Clients have emailed in one-by-one, after the recent core upgrade to PHP 7.4. Well, at least that's the only correlation I can see between these errors. I could be wrong on the cause, but I know the fix! And that's the most important...

Hello WordPress Content Managers, Content Marketers and yes, that means you too Business Owners! Are you frustrated by the fact that Facebook, LinkedIn, Twitter and other social media outlets don't always show the correct featured image when you embed/post a link from your WordPress website?  Believe me, I've seen some get really messy.  Don't worry, I've got the solution for you.  ...

The end of Q1 2020 represents a time not only when the world changed, but business forever changed. All businesses, large and small, were forced to immediately look in the mirror and make very tough business decisions.  My business, Data Driven Design, though fully remote for several years, wasn't unaffected.  In this podcast, I talk candidly about the decisions I made during March, Apri...

When I interviewed Julie Davis, director of instructional technology and innovation for Chattanooga Christian School, it was before the tornado damage in Nashville on March 3, 2020 and before the Coronavirus (COVID-19) pandemic began to limit social gatherings of large groups. It was certainly before schools began to close down for the year. However, after reflecting on this interview, I feel like...

Updates from Spain: Episode 2  The unthinkable and unimaginable has happened all at once. As much as I love working from home and holing myself up in my office to get a ton of work ton each day, being quarantined with my family home from school is a whole other story!  In all seriousness, we're doing well. My wife is an amazing person, working on a schedule for our family to stay product...

2020 has proven to be anything but “business as usual.” While there are very real world-wide and local crises impacting lives on a minute-by-minute basis, as business owners, we’re faced with the challenge of gathering information and data, synthesizing it, projecting it’s impact on our respective industries, and then making decisions. Our decisions and actions (or our lack of action, in some case...

I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the podcast, I had the opportunity to learn more about what Bradley does and his vision for the fut...

Businesses ask me all the time, “what can I do to differentiate myself and drive customers?"  I’ve got a perfect example for you: Carmen Johnston Gardens, a landscape designer in Georgia, built an Alexa Skill with Data Driven Design. “Alexa, launch Carmen Johnston Gardens.” Here she is on NewsChannel5 in Nashville showcasing this. This is happening right now. Your business needs Voice.  ...

How The CEO of Voiceflow Turned An Interactive Children’s Storybook Into One Of The First No-Code Tools to Build Alexa Skills and Google Actions  I can remember first starting to build Alexa Skills back in 2017-2018, and researching “no-code” tools to do so. At the time, coding Alexa Skills from scratch seemed like such a long journey, that I was even talking with our CTO Joe Wallace about bu...

David Code has an interesting story. He got a job at LinkedIn teaching AI to people with a non-STEM background. He got fed up trying to learn AI from AI experts who couldn't teach well, and decided to write a 140-page textbook and post it to Reddit. Well, LinkedIn found him and hired him. Pretty sweet. Who says putting out content for free can't pay off? Right DCode? QuHarrison and I talk to our n...

Hi Inside Voice Podcast listeners, this is your co-host Keri Roberts, and today my guest is Paul Hickey, the founder and CEO of Data Driven Design and the founder of the Nashville Voice Conference. Paul, thank you so much for having me. Paul: You’re welcome Keri, thank you so much for having me. This is very exciting. I’m super geeked up about voice and just super excited to talk to you today. Tha...

Dr. Chithra Durgam and I randomly started following each other on Twitter in 2017. Around the Fall of that year is when I started creating and publishing my Data Driven Daily Tips. Part of that process was not only publishing the content to my website, but also to all social media outlets. Twitter, in particular is a platform where content has to be native in order to work well. This means that co...

I've known our CTO Joe Wallace since 2011. He's one of the most thoughtful people I've ever worked with. NOT "touchy feely" thoughtful. Thoughtful about his work. Period. He - and I mean this in a complimentary way - is NOT easily impressed. And as he admits in this wonderfully done podcast interview with our very own brilliant Sr. Strategist Sonia Thalman, he didn't know what to expect at Project...

Getting found on Alexa (let’s call it “SAO” – Search Alexa Optimization) – At Project Voice, I asked Amazon Alexa’s Jeff Blankenburg how businesses can get found on Alexa. While waking Alexa with a phrase like “Alexa, how do I make a Jack-o-lantern” I’ve noticed more frequently over the last 6 months that if Alexa doesn’t have an answer, it will suggest Skills that do. So if we build “How to build...