Sports Card Strategy Show

WordPress WooCommerce continues to prove why it's head and shoulders above Shopify, Magento and it's other eCommerce competitors. Time and time again I've been asked by Shopify merchants how they can drive more conversions via traditional digital marketing tactics. Shopify merchants are relying too much on things like Facebook Ads and Google Ads, when traditional blocking and tackling needs to hap...

In this conversation with a friend, I had the opportunity to give an overview of my entire career, starting as an unpaid intern with the Detroit Pistons of the NBA, to building WordPress websites and creating content as a side hustle, to becoming Director of Marketing and Public Relations at Columbia State Community College, to working "in the agency world," in Nashville for several years, before...

Many businesses want to collect simple payments on their website, whether for non-profit donations or for-profit digital services/content or physical goods.  WP Simple Pay is a great solution for one-time payments accepted via Stripe as the payment gateway. The free version, however, doesn't include the ability to create recurring subscription forms.

When I built a WooCommerce Store in 2015, it was a bit complicated to connect my client's account Quickbooks account to the WooCommerce Store and ensure seamless integration.  Now, it appears there's a better, easier solution, and it's FREE!  Quickbooks Sync for WooCommerce by MyWorks. Software

As an eCommerce merchant, life can get a bit hectic, and tax zones can complicate things. Not only are there complicated Country and State Tax laws (for US merchants), but depending on your product and location, you may have to take a bunch of different things into account.  Your eCommerce platform better be reliable and able to handle your needs. WooCommerce for WordPress has some very simpl...

I think the number one most missed thing by WordPress developers is properly thinking through and setting up Shipping Zones and Classes. It can be a bit of a headache, unless your store is simply including the price of shipping in each item, and touting "free shipping!"  Maybe this is why it's often "forgotten."  However, a solid alternative, especially for smaller, start up eCommerce st...

On this episode of The WordPress Show, I show you how to customize your member registration form and profile fields for your members.  This is a continuation of "How to Build a Simple Membership Website" - where we went over how you can easily turn your WordPress site into a membership site for free.  The add-on covered in this video allows you to go further and add whatever profile fiel...

SHOW LESS It's definitely not as daunting of a task as you might think to turn your simple WordPress site into a basic membership site. Let's say you have different layers of content, and you want to make your site accessible to everyone, but add a "premium content" layer. You can easily do so with a FREE WordPress plug-in called WP Simple Membership.  This you through the steps to get up and...

Small Business Owners are curious about Alexa Skills, but the main question I always get asked is - "how can an Alexa Skill or Flash Briefing actually help me generate leads for my business?"  This conversion with Dr. Teri Fisher, host of the "Alexa in Canada" Flash Briefing, walks viewers and listeners through how he grew his audience by building an interactive gamified Alexa Flash Briefing...

WooCommerce has become the main way to add eCommerce functionality to any WordPress website, but as WooCommerce has evolved, the set-up and installation process has become a bit more cumbersome. Not in a bad way, but in an "I'd really like to skip this and come back later and fill in all this information way"...  This leads to the likelihood that WooCommerce won't totally install all the way,...

I've been building eCommerce sites using WordPress WooCommerce since 2011, and during that entire time, I've had several business owners looking for a way to customize their store to make it B2B (business to business).  What does this mean? Well it essentially means that clients (other businesses couldn't just rock up to the site and see all the products and pricing). First, they'd have to ap...

In this presentation at Project Voice 2020 in Chattanooga, Tennessee, I talk to marketers about why I started educating businesses about Voice Technology.  Specifically, Alexa Skills and Google Actions can help businesses become more efficient and effective with their everyday business practices, as well as reach a whole new target audience that are using voice devices over mobile phones and...

WordPress has several solid was to add Head and Footer code to any website. One way is via Theme Options. Most solid themes have an option to add Head and Footer code by just pasting it in. But many themes don't have this option. Two of ways to get around this are with plug-ins. One is called Head and Footer Scripts Inserter by Space X Chimp . Another is called Insert Headers and Footers by WPBegi...

Data Driven Design was recently featured as a Top 25 Voice and AI company by Top 25 Today. Here is my recent interview with Keri Roberts where we talk about how Data Driven Design uses Voice Technology to help businesses scale.

Well, you learn something new every day, even when you've been in the content and SEO game for more than 13 years.  Recently, I was banned from Medium for duplicate content. You see, I have posted more than 550 articles on Medium, all of which I'm the original author, but I first had posted all of them on my own website blog at https://datadriven.design .  I figured I'd get flagged for t...

A couple years ago I did a Data Driven Daily Tip on how much SEO juice I was getting by creating original content, normally in the form of a video for YouTube, then taking the audio, using it as a podcast episode, and transcribing it into a written blog, always posting it on my website, https://datadriven.design , as well as LinkedIn and Medium.com.  Well, I recently found out I've been banne...

Reasons to voice-enable your WordPress Blog/Website: – More than 500 million active users get their information from Alexa and Google Assistant – Accessibility (which doesn’t get talked about enough) – It’s super easy with The Voice Designer WordPress Plug-in This audio shows you the tactics and strategy to voice-activating your blog content for Alexa and Google Assistant.

One of the main challenges with Alexa Skills is discoverability. How do you find them? Marketers and business owners are constantly telling me - "hey Paul, all this Alexa Skill stuff is cool and everything, but how do I let people know about it? Does our business have to promote it in order to gain users?"  My answer is always, unequivocally YES, you have to promote your Alexa Skills in order...

WordPress Featured Plug-in: Redirection - how to ensure your website has no broken links! Very helpful tips for WordPress SEO.

WordPress started as a blogging platform, but now hosts more than 70 million websites, and is the most used content management system (CMS) in the world.  It has become one of the top marketing engines, and when integrated properly with other free marketing tools like Mailchimp (an email marketing platform) and WordPress plug-ins like WooCommerce (for eCommerce), your website can become a ful...

Voiceflow is an amazing no-code Voice Design tool, that allows Voice UI Designers like myself to author voice apps and deploy them to both Alexa and Google Assistant. However, sometimes, Google Assistant has other plans. :)  Recently, Google made some updates and it kind of ruined the process for uploading Voice apps to the Google Actions Console from Voiceflow.

Keeping your WordPress website fully functional, secure, safe and as speedy as possible is really pretty simple. It’s about keeping an eye on the following 4 things. -WordPress Core Version Updates -PHP Version Updates -Plug-in Compatibility -Theme Compatibility Now, most theme developers are on top of any WordPress Core Releases. That’s their main job, other than adding features to their themes....

Today I’m very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.

Hey everybody, thanks for watching this is a relatively simple tutorial video on how to set up an Amazon Alexa Developer Account. Here we go. The first thing you're going to want to do is visit developer.amazon.com . So i've typed in developer.amazon.com and you'll see this screen here that says Amazon Developer Services and Technologies. The next thing you're going to do is click on Amazon Alexa....

On an earlier podcast ep I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.