Sports Business Radio Podcast

Andrés Martinez, Author of the book THE GREAT GAME: A Tale of Two Footballs and America’s Quest to Conquer Global Sport, joins Sports Business Radio to discuss how America's complicated and ever-evolving relationship with the world can be seen through the two footballs of the world — American football and soccer--and the interaction between them. With FIFA World Cup taking place on North American...

Kim Stone, Washington Spirit CEO, joins Sports Business Radio for a conversation. Stone discusses her career as a sports business executive that spans nearly 30 years and includes roles with the Miami Heat and Golden State Warriors and she takes us inside the business of the Washington Spirit of the NWSL. Stone works closely with owner Michele Kang overseeing Kang's pro soccer team portfolio. Ston...

Hampus Lofkvist, Vice President, Global Sales & Marketing Services for Sportradar joins Sports Business Radio for a conversation. Lofkvist discusses how Sportradar is able to help smaller brands activate around major events like the FIFA World Cup, how the company’s Sports Moments technology works during a live event and what brands looking to advertise around sports should be focused on right now...

Terry Bradshaw, Hall of Fame Quarterback, 4-Time Super Bowl champion with the Pittsburgh Steelers, Emmy-Award winning studio analyst with the NFL on Fox and Founder of Bradshaw Bourbon and Bradshaw Quarter horses joins Sports Business Radio for a wide-ranging conversation.  Bradshaw discusses his Hall of Fame career with the Steelers (where he went 4-0 in the Super Bowl). Bradshaw returned to Pitt...

Cody Campbell, Co-CEO of Double Eagle Energy, Former Texas Tech Red Raider football player and current Texas Tech Board of Regents Chairman joins Sports Business Radio for an in-depth conversation about the state of college sports and what changes need to be made in order to keep many athletic departments from operating at an annual deficit. Campbell has founded “Saving College Sports”, a 501(c)4...

David Wright, U.S. Soccer Chief Commercial Officer, joins Sports Business Radio for a conversation about the upcoming FIFA World Cup and how U.S. Soccer is preparing to leverage the moment of having the biggest global sporting event on North American soil this summer. We discuss U.S. Soccer brand activations to keep your eye on, fan engagements that are planned, how U.S. Soccer wants to grow socce...

Jonathan Gibson, Executive Vice President for Penske Corporation joins Sports Business Radio for a conversation. Gibson leads marketing and business development for Penske Corporation. Penske is a global business with revenues of $45 billion and over 75,000 employees. In 2020, Penske purchased the Indianapolis Motor Speedway and the INDYCAR series. This past weekend, Indianapolis hosted the world’...

Ric Bucher, NBA Analyst, Author & Podcast Host joins Sports Business Radio for a conversation. Bucher discusses his new book “Coachable: A New Theory of Success”, which features exclusive interviews and stories from legendary coaches like Gregg Popovich, Steve Kerr and Coach K, as well as all-time great athletes like Stephen Curry, Steve Young and Brandi Chastain. The book spotlights the 10 Truths...

Bonnie Bernstein, Founder & CEO of Walk Swiftly Productions, longtime reporter and studio host for ESPN, ABC and CBS Sports and creator of the new series: The Champions Edge with Bonnie Bernstein, joins Sports Business Radio for a conversation. The Champion’s Edge with Bonnie Bernstein showcases women thriving in their professions who are harnessing life lessons learned as athletes to fuel their s...

Sports Business Radio has joined the newly created Yahoo Sports and Yahoo Finance sports business hub. Yahoo Media Group, which operates Yahoo Sports and Yahoo Finance, is bringing together the worlds of sports and finance through a new destination for sports business coverage.  Available via both the Yahoo Sports and Yahoo Finance websites, this sports business hub will be powered in part by Spor...

Leigh Steinberg, Iconic Sports Agent, Best-selling author and Philanthropist, joins Sports Business Radio for a conversation. Steinberg has represented more than 300 professional athletes, including eight No. 1 NFL draft picks, 64 first round picks and 12 Pro Football Hall of Fame inductees. He has also directed more than $1.2 billion toward charitable causes.  In his book "The Comeback: A Playboo...

Michael Levine, Founder & CEO of Filmspark, joins Sports Business Radio to discuss AI and sports content creation. Levine, formerly of Lucasfilm (George Lucas), discusses the sports content volume challenge that leagues/teams/brands are facing, the player likeness and legal landscape with AI generated content, using AI to create everything from short clips to micro-dramas and how sports organizati...

Alex Lasry, CEO of the FIFA World Cup 2026 New York - New Jersey Host Committee joins Sports Business Radio for a conversation. MetLife Stadium will host 8 FIFA World Cup matches this summer including the championship match on July 19. Lasry discusses hosting this global event and how the NY/NJ Host Committee is working with FIFA, local law enforcement, transportation agencies and MetLife Stadium...

Jeff Lienhart, adidas golf President, joins Sports Business Radio to discuss the growth of the golf brand and how adidas Golf is preparing for The Masters in Augusta this week. An insightful look at how a major golf brand works with its athlete endorsers, the preparation that goes into a major golf tournament and how far in advance the planning begins. adidas Golf’s stable of athlete endorsers inc...

The Sports Business Radio Road Show presented by Boingo Wireless, is at Citi Field in New York City recording in front of an audience. Sports Business Radio Host Brian Berger sits down for conversations with Oscar Fernandez, SVP & Head of Technology and James Benesh, VP, Ballpark Experience for the New York Mets. From emerging technologies and connectivity in sports to how teams and venues are sha...

Jennifer van Dijk, President of Boston Legacy FC joins us on Sports Business Radio this week to discuss the NWSL team’s inaugural season, which already includes a record-setting attendance number for a NWSL team’s first game (30,207 fans at Gillette Stadium). From sharing insights on launching a women’s pro sports team to what the future of women’s sports looks like, this is a fascinating conversa...

Haley Rosen, Founder & CEO of Just Women’s Sports, joins Sports Business Radio to discuss the women’s sports landscape. From the WNBA trying to get a new Collective Bargaining Agreement negotiated, to the NWSL experiencing record growth, to which women’s sports we think will grow the fastest in the next 5 years, to the content you can find on Just Women’s Sports’ platforms, we cover the gambit of...

JoAn Scott, NCAA VP of Men’s Basketball joins us to preview the planning and logistics around the 2026 NCAA Men’s Basketball Championship. From Selection Sunday to the Final Four in Indianapolis, Scott walks us through the prep for March Madness. Scott is retiring from her role at the NCAA later this year, so she reflects on her career as a senior executive working for USA Basketball, Nike and the...

Tom Fletcher, Founder and President of Momento joins Sports Business Radio for a conversation this week. Fletcher was inducted into the Sports Broadcasting Hall of Fame in 2023 for revolutionizing sports coverage with specialty cameras. His innovations have changed how the major sports leagues are televised. Now Fletcher has launched Momento (www.mymomento.com), which lets fans relive authentic, i...

We recap the big business of the 2026 Winter Olympics in Milano Cortina on this edition of Sports Business Radio. From the execution of the Games by the IOC and host country Italy to NBC’s comprehensive coverage to the biggest winners from these Games, we bring you all of the facts and figures. We also tell you what you should be paying attention to with the upcoming LA28 Summer Olympics. LISTEN t...

The NBA has had two Commissioners since 1984. Both have joined Brian Berger for conversations on Sports Business Radio. We step into the Sports Business Radio Vault to look back on past conversations with current NBA Commissioner Adam Silver (2014 to present) and late NBA Commissioner David Stern (1984-2014). LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Busine...

We recap the big business of Super Bowl LX on this edition of Sports Business Radio. From the commercials that were rated the highest, to the viewing audience for the game and halftime show to the record-setting amount the now Super Bowl champion Seattle Seahawks are likely to be sold for, we bring you all of the facts and figures from football’s biggest game of the year. LISTEN to Sports Business...

Peter O’Reilly, NFL Executive Vice President, Club Business, International & League Events joins Sports Business Radio for our annual pre-Super Bowl conversation. O’Reilly is the NFL executive tasked with overseeing production for the Super Bowl, NFL Draft and NFL international games. O’Reilly will take us behind the scenes of Super Bowl LX in Santa Clara on February 8 as well as discuss the NFL’s...

Terry Gannon, versatile broadcaster for NBC Sports & Peacock, joins Sports Business Radio to discuss NBC’s epic February lineup that will include coverage of the Winter Olympics, Super Bowl and NBA All-Star game. Gannon will handle Opening and Closing ceremonies duties in Milano Cortina and call figure skating (with Tara Lipinski and Johnny Weir). In addition to his Olympic duties, Gannon handles...

We step into the Sports Business Radio Vault to look back on past conversations with Emmitt Smith, Pro Football Hall of Famer, the NFL’s all-time leading rusher and 3-Time Super Bowl champion with the Dallas Cowboys; Champ Bailey, Pro Football Hall of Famer who played for the Washington Redskins and Denver Broncos; and Malcolm Jenkins, 2-Time Super Bowl champion who played for the New Orleans Sain...